Ngaba uzive unetyala xa wenqaba ukufaka ibhakethi kwi-bill yakho ukuze uzuze isibonelelo xa usesevenkile kwisonto eledlule?
Ukuba ukwenzile, awuyedwa. Kuhlolisiso lwale hlobo lokupha inzuzo, iipesenti ezingama-35 zabathengi abathi bangathandanga ukuba babuze i-checkout banike nantoni na yokuba babeziva benetyala xa bengenalo. Imisebenzi yokuthotywa, nangona ininzi yethu ingacingi ukunikela ngale ndlela.
Enyanisweni, njengoko sonke siphelelwe imimiselo yokujonga i-charity, impumelelo yayo iye yavula ezinye iiprogram. Sonke siza kunika ngaphezulu kwi-checkout, nokuba sisithenga into ethile kwi-intanethi, sithatha ukutya ngokukhawuleza okanye senze i-shop yokuthenga ngeeveki.
Kutheni ukuhlola iikhankaso zothando? Ngenxa yokuba siyabathanda. Ipesenti enye yabathengi kwelinye uphando bathi bathatha inxaxheba kwiikhankaso ze-checkout, kwaye ama-55 ekhulwini bathi bayakuvuyela ukwenza njalo.
Umkhuba sele ungenelele kwimpilo yethu yemihla ngemihla njengengxelo yamuva evela kwi-Engage for Good (yangaphambili iCause Marketing Forum) ibonisa.
Ingxelo ye-2017 ye-Charity Checkout Champions Champions Report kuphela iqulethe ulwazi malunga neeprojekthi ezingama-73-dollar-plus plus campaigns, kodwa iziphumo ziyamangalisa.
Ebizwa ngokuthi "iiprogram zokunikezela ngeentengiso," nje ezi phulo ziphakame ngaphezu kweedola ezingama-441.6 ngonyaka we-2016 (ukuya kuma-4.5 ekhulwini ukususela ngo-2014) kunye ne-4.1 4.1 yezigidigidi kwiminyaka emithathu edlulileyo.
Ulibale ukukhathala kwabanikeli xa kuvela kulolu hlobo lokupha inzuzo, njengoko kuninzi ukwanda kweemikhankaso kunokunyuka ngaphezu kwexesha eliminyaka emibili.
Iinkampani kunye nontlonipho zikhona kulolu hlobo lwenkampani / intsebenziswano.
Iinqununu ezinhlanu eziphezulu "zeengqungquthela" zee-kampu ze-2016 zokukhangela zi:
- I-eBay Ukunika Imisebenzi, enxulumene namawaka abantu abathengi abakhethiweyo
- I-Walmart / Iiklabhu ze-Sam Iimpawu zeBhaloni zeZibhedlele zeNyana zeMangaliso
- I-Register ye-Petco's Round Round Yonke Iminikelo yeeNtlalo zeNtlalontle
- Iqoqo leMcdonald's Coin Collection yeRonald McDonald House Uncedo
- Iimpawu ze-Costco ze-Costco ze-Hospital Miracle Network Izibhedlele
Ezi phulo ziyinkcazo yendlela enkulu yokuhlolisisa ngayo inkululeko. Ukusebenza ngokufanelekileyo, inhlangano yobungcali yokuthengisa, ukuqikelela ukuba kukho amakhulu emininzi yenkampani / intando-nxaxheba ephakamisa amakhulu okanye amawaka eedola ngenxa yezimbangela ezininzi, zombini nakwilizwe.
Yintoni eqhuba le mpu melelo? Isizathu esithile sinobubele sinomsebenzi. Ucwaningo lwango-2017 lubonwe ukuba imbangela ebalulekileyo kakhulu yinkcubeko yabantwana. Ngokomzekelo, Izibhedlele zeNyana zeMangaliso kunye neSt Jude Judet Children's Hospital zabaxhamli kwi-48 ekhulwini yemali ephakanyiswe kwizigidigidi-dollar-plus campaigns ngo-2016.
Ukuza kweyesibini kwiipesenti ezili-16 zeedola yokuxhaswa ngezimali kwakuyinxalenye 'yokukhethwa kwabathengi'. Olu hlobo luboniswa yiprogram ye-eBay yeCharity evumela ukuba abathengi kunye nabathengisi ukuba bakhethe iminikelo yabo kwisizathu sokhetho lwabo. Impilo, indlala, kunye neenkonzo zentlalo nazo zihlala zixhaswa ngezizathu.
Iintlobo zokujonga i-charity zibandakanya ukukhuthaza abantu ukuba banikeze umrhumo wabathengi, ukuvumela abathengi ukuba "baqokelele" imali yabo yokugqibela yokuthenga kunye nelo nxalenye iya kuboncedo kunye nokulungelelaniswa okubhetele kunye neenkqubo zokutshekisha kwikhompyutha.
Izindlela ezisetyenzisiweyo ezisetyenzisiweyo zokuhlola i-charity zi:
- Ikhonkco / i-Pinup - abathengi bathenga uphawu lwephepha ngomnikelo osiweyo, ngokuqhelekileyo i-$ 1, i-$ 3 okanye i-$ 5. I icon iboniswa kwisitoreji.
- Izicelo zeminikelo - kumakhasimende athengiweyo afunwa ngumnikelo ngumntu okanye isicelo sibonisa kwiphini lokuzenzekelayo.
- Iqoqo leemali - indlela ecacileyo kakhulu isebenzisa i-canister okanye ibhokisi ukuqokelela ukutshintsha kwekhasimende
- I-Round-up - indlela ehamba phambili apho umthengi avuma ukudibanisa ukuthenga kwakhe, kunye nesixa-mali sokujikeleza esiya kwi-charity.
Iingqungquthela zophando ziphakamisa ukuba ukuguqulwa kweendlela ezifanelekileyo kubandakanya:
- ngumqeshwa
- ngokubonakalayo kubonisa impembelelo yeminikelo yabathengi
- kuquka onke amashanela ukusuka kwi-checkout yomzimba ukuya kwi-intanethi yokukhangela
- abandakanyekanga nje abasebenzi bokuqala abenza "ukubuza" kodwa kunye nenkokheli yenkampani ebomini bentela engenzi nzuzo
- ndithi ndibulela kangcono, njengento ekuthengiseni ngayo, nangenxa yentengiso kunye ne-PR.
Ngokubhekiselele kumngeni kumsebenzi wendalo wezitena kunye nomdaka ovela kwiinkampani ze-intanethi njenge-Amazon, abalobi beli sifundo banethemba. Abathengisi abaninzi bendabuko ngoku banikezela ukuthengwa kwe-Intanethi kwaye, emva koko, ukongeza umrhumo ekuthengeni kunokwenziwa lula kwi-intanethi.
I-Checkout yokunceda yinto enye yokuthengisa , kodwa inzuzo. Kuyinqoqo yokuphumelela kuzo zombini izibonelelo kunye neenkampani, kunye nabathengi abanjalo.