Indlela yokwenza i-Nonprofit yakho ithandeke kubaxhasi beCandelo

Ukuxhaswa yi-Business Deal Deal, Not Donation

Kutheni ukuxhaswa kweeNkampani kubaluleke kakhulu kwiiNcedo

Uxhasano lwabambiswano lwezizathu ezincedo lukhulu.

IEG, intlangano elandelela ezi zinto, ibika ukuba imali epheleleyo yenkxaso ngamashishini aseMntla Melika yayinokufikelela kuma-dollar 23.2 kwi-2017.

Lezo manani zibandakanya zonke inkxaso, kungekhona nje ezo zinto ezibangela izibonelelo kunye neziganeko. Sekunjalo, inxaxheba ebambisene nenkxaso-mali engenzi-nzuzo iye yahlaba umxhwele kwaye ikhula kakhulu ngonyaka.

Ngoba? Ngenxa yokuba ishishini liye linyuka ngenxa yezo nkampani ezinentliziyo. Abathengi bafuna iimveliso kunye neenkampani ezinoxanduva loluntu , kunye nabaqeshwa banamhlanje bafuna ukusebenza kwiinkampani ezinoxanduva loluntu .

Kwama-dollar ayonke echithwe ngamashishini ekuxhaseni, iipesenti ezithoba ziya kubangelwa ngokubangela ukubambisana-ntengiso , iipesenti ezine ukuya kwezobugcisa, kunye neepesenti ezine ukuya kwimikhosi, iintlanganiso, kunye neziganeko zonyaka . I-nonprofit yakho ingaba phakathi kwezinto ezibangeleyo okanye iziganeko zokufumana ezinye zezibonelelo zenkampani.

Umbuzo wothando lwakho: ungayithabatha njani inxaxheba yale mali?

Ngethamsanqa, uncedo oluninzi luye lwafunda indlela yokufikelela kumxhasi onokuthi , ulungiselele isiphakamiso , kwaye ukhuthaze umxhasi ukuba asayine. Nokuba ezincinci ezingenzi nzuzo ziye zangena kulo msebenzi .

Amaqumrhu axhasayo angenzi nzuzo aqonda ukuba le ngxaki yoshishino, kungekhona umnikelo. Bayazi nokuba izakhono zokufumana inkxaso-mali zenkampani zihluke kwalabo basebenzayo kwimali yosuku ngalunye.

Kutheni iikhompyutyana zixhasana neziganeko zokunceda?

Ukwazi oko kushukumisela amashishini ukuba athathe inxaxheba kwizinto ezincedisayo, nokuba ngabaxhasayo okanye amaqabane axhengisa ukuthengisa, anokukunceda uceba indlela yakho. Zininzi iinzuzo zoshishino zokuxhaswa, kodwa nantsi zizona ziqhelekileyo:

1. Ukukhwela abathengi kwi-brand kunye nokubenza banomdla

1. Ukwahlula itekisi yenkampani kumanqaku okhuphiswano
2. Ukutshintsha okanye ukuqinisa umfanekiso wesicatshulwa ngokuzihlaziya
3. Ukuphucula ulwazi lwenkampani okanye ukubonakala kwemveliso nokubonakala
4. Ukukhwela abathengi kwivenkile yokuthengisa okanye kwimveliso ethile.
5. Ukubonisa uxanduva lomphakathi okanye uxanduva loxanduva loluntu
6. Ukubandakanyeka ngakumbi koluntu
7. Ukwakha ukuthembeka kweenkampani nokufundisa uluntu malunga nemveliso kunye neenkonzo
8. Ukupasa uluntu ukutshekisha umveliso omtsha okanye ukubonisa imveliso okanye inkonzo entsha
9. Abaxhamli abaziintloko abakuzonwabisa (banokubaluleka xa kuxhaswa imicimbi yenkcubeko okanye yezemidlalo)
10. Ukujolisa ethile yoluntu
11. Ukuqashwa, ukugcina okanye ukukhuthaza abasebenzi
12. Ukukhulisa italente nokufundisa izakhono ezintsha kubasebenzi

Uncedo luni lunokukhangela inzala yomntu?

U Patricia Martin, umbhali we-Made Possible Ngokuphumelela Ngokuxhaswa (Ukuthenga kwi-Amazon), ubhale ngokubanzi malunga nendlela izinikelo ezinokuthi zenze ngayo izakhono, izimo zengqondo, kunye nokuqonda okusebenza kunye nabaxhasi benkampani ngokulula.

UMartin, oyingcali ehambelana neengenzi-nzuzo kunye namashishini, uthi ukungenzi nzuzo kufuneka batshintshe isimo sabo sengqondo kuqala. Abo baphumelelayo babonisa:

1. Inomdla wokwenene ekusebenzisaneni nomxhasi ngenxa yokuba bayazi ukuba intsebenziswano iya kunceda zombini imibutho.

1. Inkolelo yokuba banentengiso enkulu yokuthengisa ukunika umxhasi.

Akwanele ukuthengisa i- mission yakho kwinkampani. UMartin uthi izinto ezingenzi nzuzo zifanele zixabise iziphakamiso zazo kwixabiso lawo lokuphromotha . Abaxhasi kufuneka bakwazi ukufumana amathuba oshishino wesiganeko, imbangela okanye intlangano.

Iingenzi-nzuzo awakuthi ucinga ngoku "ukubeka indawo". Kodwa leyo yinxalenye enkulu yokuthengisa. UMazarine Treyz, ingcali kwintsimi, ukhumbuza abathengi bakhe abangenzi nzuzo ukuba kukho iindlela ezimbini zokubeka inceba yakho xa kuziwa ekufumaneni inkxaso-mali.

Okokuqala, qwalasela indlela intlangano yakho ifanelana ngayo neendawo ezifanayo kwindawo yakho. Unokuzithengisa njani nje ngeyona nto ingenakuncedisa ukulungiselela esi siganeko okanye ukuqhuba inkqubo ethile? Akufuneki ukutyhilela ukhuphiswano lwakho, kodwa ngokuziqhathanisa nxamnye nalo, unokuza kunye neengongoma zokuthetha ezijoliswe kuyo.

Unokwazi ukuza kunye ne-USP yakho (UkuThengiswa okuThengisiweyo okuThengisiweyo).

Indlela yesibini yokuzimisela ukujonga i-corporation kunye nabasebenzi bayo. Ngokomzekelo, ngaba kukho abantu basebenzayo apho abaya kuba ngabalingani bendalo? Ngokomzekelo, ngaba kukho ugxininiso oluqinileyo kwiimpawu zentsapho okanye iqela labasetyhini ngaphakathi kwenkampani? Ingaba i-forte yakho ilala kule mimandla? Unako ukufikelela kwiqela elithile uze ufumane abantu ukuba bakukhuthaze.

Ukucinga malunga "nokubeka indawo" kunokukukhuthaza ukuba uhambele inkampani ngokuhlukileyo.

Nangona iinkampani zinomdla ngakumbi kunanini ngaphambili kwiimbopheleleko zentlalontle yabo, umgca wecala kukuba balindele ukufumana isabelo semarike kunye nokunyusa amaxabiso abo ngokubambisana kwabo abangenzi nzuzo.

Kulula njengoko. Kungadinga ukulungiswa kwesimo sezinto ezininzi zokunceda. Ukuba kunjalo, gqoka isitya sakho esinzima kwaye wenze utshintsho olufunekayo kwinkcubeko yakho yentlangano. Khawukhumbule nje ukuba ubambiswano boshishino olufanelekileyo lunokuzisa izinto ezilungileyo kwiinkampani kunye nakungenzi nzuzo.

U Patricia Martin uchaza kwincwadi yakhe into ebonakalayo kunye nengenakubonakaliswa yintlangano yakho. Izibonelelo kufuneka ziqonde iimpawu zabathengi eziqhuba impumelelo kwanoma yiyiphi intsebenziswano ebambisene / engenzi nzuzo.

Ngaba Ulungele Abaxhasi Bemibutho? Uhlobo lokujonga

Ukubona ukuba umbutho wakho ulungele umxhasi wenkampani, uMartin uphakamisa uluhlu lokuhlola:

• Ngaba uqhubeka uxhulumana nabalandeli bakho nge-imeyile, iwebhusayithi, imicimbi, iindaba , iindaba zentlalo, okanye intengiso? Uninzi olungenzi nzuzo lukhulu konke oku. Nangona kunjalo, ukuba lakho lincinci elincinci, unokwazi ukuncintisana phakathi koluntu lwasekuhlaleni .
• Yintoni oyaziyo malunga nabantu bakho? Ngaba uyazi ukuba ngubani owenzayo kunye nesizathu sakho? Bahlala phi? Baqhuba ngaphaya kangakanani? Ngaba baphinda abasebenzisi, abaxhasi, amavolontiya? Ngaba ziintsapho ezincinci, izilwanyana ezingenanto, okanye intsha?
• Ngaba sele usebenze nabaxhasi benkampani ngaphambili? Ngaba unayo ubungqina obuvela kubaphathi bequmrhu malunga nexabiso lentlangano yakho? Ngaba ubeka abo kwiikiti zokushicilela okanye ezinye izinto zokuthengisa?
• Yintoni okhuphisana ngayo? Ngaba enye imibutho efana neyakho yokufumana inkxaso-mali?
• Uya kufuna ukudibana ubuso nobuso ngamathuba ambalwa. Kodwa okokuqala, yenza uludwe lweenkampani ezikuloo ndawo. Baza kuvelisa bani kwaye bathengisa bani? Ngaba kukho ukukhushulwa kwamanani kunye nomxhasi okhoyo?
• Ngaba uyilungu lemibutho yoluntu ukuze ukwazi ukudibanisa nokudibanisa noluntu?
• Ingaba umbutho wakho usomashishini ? Ingaba iingcamango ezintsha zamukelwa, kwaye ziyakuqwalaselwa ngqalelo? Ngaba ulungiselele enye imisebenzi yokuthengisa okanye engenayo imali eyenzayo kwiminyaka emihlanu edlulileyo?

Ukucinga njengeshishini ngokuqinisekileyo kwenza ukuba ukungenzi nzuzo kwakho kukhuphisane ngakumbi xa kuziwa kwiinkxaso-nkampani.