Ukumisa nokuThengisa inzuzo yakho
- Ukuthengisa okuhle.
- Kuhle kumgca wabo ophantsi.
- Omnye wabasebenzi bawo uye wabandakanyeka kwi-yakho engenzi nzuzo .
- Ziyakhuphisana namanye amaqumrhu.
Ukumisa nokuThengisa inzuzo yakho
Ngaphambi kokuba uxoxe nomxhasi wakho, unokuzibuza ukuba ubeka njani kunye nokuthengisa i-brand yakho engenzi nzuzo?
Yintoni ukubeka? Yintoni ukuthengisa? Ukuba awuzange uphinde ufunde okanye, yile i-primer.
1. Ukubeka indawo: Uthelekisa njani kwezinye izinto ezingenzi nzuzo? Ingqalelo yakho eyahlukileyo njani?
- Cinga ngesimo sakho somcimbi
Umcimbi wakho uthelekisa njani nakwezinye izenzakalo ezingenzi nzuzo kwidolophu? Yintoni enikela ngayo ehlukile kwaye eyahlukileyo? Leli thuba elihle kakhulu lokuqala ukucinga malunga nendlela onokungafani ngayo nezinye iziganeko. Chaza ulwahlulo lwakho, kwaye uya kuba nako ukuchaza ngokucacileyo inani lakho.
- Cinga ngesimo sakho esingenzi nzuzo
Ngaba uyi-LGBTQ engenzi nzuzo? Ngaba kukho iqela lomsebenzi we-LGBTQ kule nkampani ethile? Ngaba ufikelele kweli qela? Xa uqala ukucinga malunga nesibangela sakho kunye nendlela le nkampani ibonise ngayo ukuba uyayikhathalela ngemicimbi ejikeleze isizathu sakho, ungaqala ukufumana abantu abanokukukhuthaza ngaphakathi kwishishini.
2. Ukuthengisa: Uthengisa njani umcimbi wakho?
Bangaphi abantu oza kufikelela kwi-intanethi uze uphume
Kukho iitoni zezindlela ze-intanethi kunye ne-intanethi zokufikelela ngaphandle kwezehlakalo zakho, kwaye akuzona zonke iindleko ezininzi. Nazi iindlela ezimbalwa zokuthengisa umcimbi wakho ungaxhunyiwe kwi-intanethi.
Uphawu lomcimbi
Ibhanti
Ukubiza ithuba lokufumana umvuzo
Iikopi zeposi
Izimemo
Iphephandaba, isikhangiso seTV kunye nomsakazo
Cinga ngala majelo okuthengisa kwi-intanethi: ibhanki kwiwebhusayithi yakho; khankanya kwiblogi yakho okanye i-newsletter; yentengiso yeendaba .
Emva kokuba ufumanisa indlela uza kuthenga ngayo umcimbi wakho, kufuneka ufumane amanani alinganisiweyo:
- Ukukhangiswa kwe-Ad kumabonakude, kwi-rediyo, kwiphephandaba, kwi-intanethi (iTV, i-rediyo, kunye namaphephandaba kufuneka ukuba "ahlawule amaphepha" kwiintengiso ezingakuxelela ukuba bangaphi abantu abanokubona okanye bakuva isikhangiso sakho)
- Iindwendwe ezizodwa kwiiwebhusayithi ezahlukeneyo. Ungasebenzisa i-Tweetreach ukubala inani labantu abathi babone iifayile malunga nesiganeko sakho.
- Iziganeko zangaphambili kunye nezibalo zabathengi kwiziganeko zangaphambi kweziganeko. Ukuba iqumrhu lizama ukufikelela kwinqanaba elithile labantu, ukuba nalabo bantu kwiziganeko zakho zangaphambili kuya kuba luncedo ekukhuliseni amashishini ukuba axhaswe.
- Abantu bebona, beva, bethetha kwaye badibanisa kumcimbi ngokwawo.
Buza imibuzo yabaxhasi bakho
Abaphathi beempawu zenkampani bafuna inkxaso-mali ukuba batshintshe izinto ezimbini eziphambili: imbono yabathengi kunye nokuziphatha kwabathengi. Umsebenzi wakho ukubonisa indlela inkxaso yakho eya kuyenza ngayo.
Xa uqala ukufikelela kwiinkampani, abaphathi beempawu zenkampani banokucinga okuthile ngawe.
Ungomntu ongenzi nzuzo. Awukwazi ukuba nelizwi "uxhulumaniso" okanye "ukuthengiswa" kwisihloko sakho! Yintoni onokuyiqonda ngokuthengisa?
Awunayo yonke into. Ufuna nje ukubuza imibuzo efanelekileyo njengale:
- Abo baxhasayo ngaphambili
- Luluphi na amava abo
- Ziziphi iindlebe ezijoliswe ngabaphulaphuli abazama ukufikelela kwiimveliso okanye iinkonzo ezintsha
- Ukuba babekwazi ukuphupha enkulu, luhlobo luni lokuxhaswa ngamava abaza kubanika
- Indlela abaya kujonga ngayo utshintsho kumbono wabathengi nokuziphatha
Ngokweengxelo ka-Edelman, ukuxhaswa kukunceda iinkampani zitshintshe iingcamango zabathengi nokuziphatha. Ucwaningo luka-Edelman lweemveliso zehlabathi lubonakalisile kude kube ngo-2012 ukuba abathengi baye baba nolwazi oluninzi malunga neemveliso abazidlayo.
Umzekelo:
- Iipesenti ezingama-72 zabantu abacetywayo babenokuncoma uphawu olusekelwe kwesazela sobuntu boluntu.
- Amaphesenti angama-71 aya kukhuthaza inqaku ngokusekelwe kwintsebenziswano kunye nesizathu.
- Amaphesenti angama-73 aya kutshintshwa iimpawu zegama eliboshwe kwisizathu.
Ngoku kutshanje, isifundo se-2016 esifumanekayo se-Brand e-Edelman sifumane ukuba:
- Amaphesenti angama-62 abathengi abathandi ukuthenga umkhiqizo ukuba i-brand ayihambelani neembopheleleko zayo kumboleki, kuluntu nakwintlalo.
- Enye yezinto ezibalulekileyo zokunyaniseka kweentengiso ngabathengi kuthethwa ngotshani olwenza umehluko.
Zonke ezi manani zibalulekile. Awunayo ukufakazela ukuba umcimbi wakho uza kwenza zonke ezi zinto; Idatha ikubuyisela. Kuye kwenkampani ukulinganisa ukuba ngaba bathengise ngakumbi okanye batshintshe izimvo zabathengi ngenxa yale nkxaso.
Inqaku lokugxininisa xa uthengisa isiganeko kumxhasi yindlela intlangano yakho inokukunceda ngayo ukuba uphawu lube luxabiseke kubantu abanoxanduva lwezentlalo, ezendalo, kunye nezindinganiso zabantu.
U-Treyz ngumlobi weNkcazelo Yowesifazane WesiKhokelo sokuFundisa imali, kwaye uye wakhulisa amakhulu amabili eedola ngeenkxaso kwiintsizana ezingenzi nzuzo.