Isizukulwana Esifumana Ukutshintsha Kwangempela, kungekhona Izicwangciso
Enye yezinto ezinzima kakhulu ezijongene neengeniso-nzuzo kunye ne-CSR ( abaphathi bezentlalo-ntle ) ziza ngokuvumelana neemfuno zeMillennials kunye neemfuno.
Kwiinkqubo ezininzi ezingenzi nzuzo kunye neendawo zokusebenzela emsebenzini, impumelelo yabo eqhubekayo inokuxhomekeke kuyo.
Enoba ungenzi nzuzo ukhangele ukufumana abaxhasi abatsha okanye inkampani ezama ukunyusa ukubandakanywa kwabasebenzi kwiiprogram zakho zokunikela, iimpembelelo zeMillennials zizisa zombini imingeni namathuba. Nangona ukudibana nokulindela kunye neemfuno zabaxhasi beMillennial kufuna ukuba imibutho iguqule indlela abaxhamla ngayo nabanikeli abanokuthi, ezi tshintsho zivule iingcango ezintsha zokusebenzisana kwexesha elide.
I-Millennials Uthando lwe-Intanethi kunye neNtlalo
Ukuphazamisa okukhulu kunikezelwa ngokuzinikela ekupheleni kweminyaka elishumi edlulileyo kuye kwaba kukukhula kwezindlela ze-intanethi nezentlalo zokubuyisa kunye nokuba phantse wonke umntu unayo i-smartphone ephaketheni lakhe. Sisiphi isizukulwana esiye sahombisa olo tshintsho? Millennials. Ngoba? Ngenxa yokuba ukuguqulwa kwedijithali kuye kwaxhamla uxhulumaniso kwimibutho eyomeleleyo.
Akukho mnikeli owazi indlela yakhe nge-intanethi nakwiimidiya zentlalo kufuneka abhekane nezibonelelo ezinobungcali ukuze bafumane imali yabo ebangele iimfuno.
Bayakwenza ngokuthe ngqo. Khawucinge ngempumelelo yokuxhaswa kwezimali kwiipolati ezixhamlayo , ezifana ne-Indiegogo kunye neCrowdrise, kunye nemicimbi ye-intanethi njenge-#GivingTuesday.
Singakwazi ukunikela ngokulula kumntu omnye osweleyo okanye iqela labantu njengoko singakwaziyo kwintlangano esimele siyithembele ukuyifaka imali yethu kubantu esifuna ukubanceda.
Idatha yakamuva evela kwiNgxelo yokuBanika iNyanga kaNoveba ifaka ubungqina kulezi nguqulelo. Njengokuba,
- Ukunikezela ngokubanzi kwanda malunga neepesenti enye ngo-2016
- Kodwa, ukunikezela nge-intanethi kwanda i-7.9 ekhulwini ngo-2016
- Iminikelo ye-intanethi yayingama-7.2 ekhulwini kuwo onke ama-fundraising ngo-2016
- Iminikelo ye-intanethi yosuku lwama-intanethi yayingama-20 ekhulwini ngo-2016
- Amaphesenti angama-17 eminikelo ye-intanethi yenziwe kwifowuni yeselula ngo-2016
Ii-Millennials zakhula zisebenzisa ii-smartphones, ii-laptops, kunye namacwecwe. Kubo, ukuxhamla ngokuqhubekayo yinyaniso yobomi. Ingaba bahlala beqhagamshelana nabahlobo okanye uphando olungenzi nzuzo, i-Millennials ithembele kumajelo asekuhlaleni, iiwebhusayithi kunye neenjini zokukhangela, kunye nokufikelela ngokukhawuleza kwitheknoloji yeselula. Kuza kumangaliswa kukuba i-Millennials ilindele ukunikela kwabo kwi-intanethi, kwaye ifuna iiwebhusayithi kunye neeplani apho zinike khona ukuba zibukeke zibala kwaye zifikelele.
Ukwenza Ukunika Uluntu Ngokuhlanganyela Kwentlalo
Ii-Millennials zixhaphaza abasebenzisi bamajelo asekuhlaleni, kwaye zizisa ukuxhaswa kweendaba zentlalo ekunikeni kwabo incedo. Ubume babo kwi-intanethi bubonisa ukuba ngubani kunye kunye noko bakhathalelayo. Bafuna ukwabelana ngezizathu abazikhathalelayo kunye nabahlobo kunye noogxa babo.
Ukuba ukunikezela kwabo ngokuncedisa kunceda ukwakha isikolo okanye kunika izitofu zokulwa nezifo, i-Millennials ilindele ukukwazi ukwabelana ngemifanekiso kwi-Facebook okanye kwi-Twitter ukuze abahlobo babo babone indlela abafaka ngayo iminikelo yabo.
Yonke inxalenye yentlalo yoluntu ukuba i-Millennials ikhawulwe ngekhompyutha . Nangona kunjalo, ukunqwenela kwiMillennials ngale ndlela akugcini nje ukwaneliseka kwabo.
Ngokuncedisa abaxhasi beMillennial ukuba babelane ngokunikezela kwabo incedo, unokudibanisa nabaxhasi abatsha. Iwaka leMinyaka liyakuthanda umva wokwaneliseka oluza nokukwazi ukuba iminikelo yabo yenza umehluko. Kwaye ukwabelana nabanye okubangela ukuba kube ngcono. Xa i-Millennials isabelo sabo sinomdla kunye nabahlobo babo, abo bahlobo bafuna ukubandakanyeka nabo.
Iziphumo ezibonakalayo zikhuthaza abantu abatsha abaxhasi
Ukuqhotyoshelweyo kwimibutho ethile okanye amaziko aqhubeki neeMillennials. Kunoko, banomdla ngezizathu ezithile kunye nokunceda abantu. Esi sizathu esinye sezigidi zeminyaka zifuna ukungenzi nzuzo ukuba zinike ubungqina obuchanekileyo bokuthi ukunikela kwabo kunempembelelo.
Bafuna ukuhlaziywa rhoqo malunga neeprojekthi neeprogram eziphumeleleyo. Bafuna ukwazi ukuba ngubani nabancedayo.
Xa i-Millennials iqwalasela i-website ye-nonprofit, ifuna iinkcukacha malunga nento eyenziwa yintlangano kunye nendlela ukusetyenziswa ngayo iminikelo. Abanomdla kumntu okanye iingcamango ezingekho nzuzo kunokuba zikhona kwiziphumo ezingenzi nzuzo.
Ingenzi-nzuzo "inkulumo-ntetho" ayinakuchukumisa iMillennials ngaphandle kokuba ixhaswe ngemiphumo ebonakalayo. Iminyaka eyi-Millennial ayiniki ngenxa yokuba unobani kwaye unomdla onjani malunga nesizathu sakho: banikela ngenxa yento oyenzayo Bayafuna ukwazi ukuba wenza ulwahlulo lwangempela kwaye uphucula ubomi.
Ukwamkela utshintsho
Ingaphezu kwesahlulo seMillennials esihlolwe yiNgxelo ye-Millennial Impact Report (2015) yathi iya kuba nomdla ekunikeni iminikelo yenyanga engenzi-nzuzo. Njengoko ukugcinwa kwabaxhasi ngenye yezinto eziphambili kwi-fundraising nonprofit, oku kuthetha ukuba i-Millennials ingatshintsha indawo yokubuyisa ngendlela eya kuba yinto ekhululekileyo yokungenzi inzuzo.
Izipho zenyanga ezivela kubaxhasi beMillennial zingaba ngumthombo wokuzinza, kunzima kakhulu ukuza kwihlabathi le-fundraising today. Ukuba amandla okuhlala aya kwenzeka kuphela, nangona kunjalo, ukuba iingenzi-nzuzo ziba ngcono ekubhenkeleni abaxhasi beMillennial. Oko kuthetha ukunikela iMillennials:
- ukunikezela nge-online,
- iziphumo zekhonkrithi ngokusebenzisa amabali malunga neeprojekthi eziyimpumelelo kunye neeprogram,
- khuthazo ukwabelana ngeziphumo zeminikelo yabo kunye nabahlobo kunye nabo
Ukujongana nemingeni emitsha eyenziwa ngabaxhasi beMillennial kungavula amathuba amasha amatsha angenzi nzuzo kunye neenkqubo zokunika indawo emsebenzini.