I-Newsletter ye-imeyili Iingcebiso eziza kubakhuthaza abantu ukuba banikele

by UMazzarine Treyz, uMkhenkcezi weNdwendwe

Unokufumana njani abantu ukuchofoza ukunikela kunye nokufumana amawaka eedola nje ngeenkunzi ezingenzi nzuzo? Ingaba ibhajethi yabo yokuthengisa ? Cha. Musa ukukhathazeka ukuba unayo ibhajethi encinci. Ngona i-giant-dollar-nonprofits ekhulu-mali idibanisa i-e-newsletters zayo. Ngaba i yabo mpawu? Inombolo iyamnceda, kodwa ayiyi kwenza abantu banike nge-e-newsletter.

Ngoko yintoni imfihlo? Yonke into oyifunayo kukuba ukwazi ukubhala kakuhle kwaye uthethe ngokufanayo-kwaye usebenzise ezi ngcebiso ezi-10.

01 - Yenza umxholo woBuchule obuthathaka

Umgca wakho wesifundo uza kwenza abantu bavule i-e-newsletter okanye bayicime. Ungathethi, "I-Rosemary's Blog." Yithi into efana nale ndlela, "Funda indlela iLeopard ifumane ngayo amabala akhe!" Okanye "iiyure ezingama-48 ukuya kuzo: Ngaba unako ukunika i-dollar 9 namhlanje?" Ndiluhlu lwamagama a-10 ukubandakanya kwisifundo sakho umgca. Ukusebenzisa ukuhluka kwala magama kuye kwandinceda ukuba ndihambe kwizinga elivulekileyo le-10 kwipesenti kwizinga elivulekileyo lama-40 kwi-e-newsletter.

02 - Yenza umxholo weNtloko ukuYenza

Abafundi bakho baya kuba neenjongo zokunikela xa befunda, ukuba ubapha ulwazi olutsha, kwaye ukuba uyabathatha uhambo. Umzekelo ophefumlelweyo kwandule nje uvela kwi- Smithsonian Magazine e-newsletter. Intloko yathi izinto ezifana neNzululwazi zenza Intuthuko eya kwiPilisi yokuLawulwa kweNdoda "kunye nalezi zintuthwane ezithandwayo." Ngubani onokumelana nabo?

Kukho ezininzi iintloko ezahlukeneyo kwaye akudingeki ukuba ube nezigidi zeedola ze-Smithsonian kufuneka ziphose kwii-newsletters zakho. Kodwa unako ukugcina ithrekhi yeendaba kwintsimi yakho, ingaba ngamalungelo abasebenzi abathunywa kwelinye ilizwe okanye ukunciphisa iindlovu, kwaye unikele ngolwazi olutsha kubanikeli bakho kwi-e-newsletter nganye.

03 - Chaza iziphumo xa Bengawuniki

Umnikeli kufuneka akholelwe ukuba umntu unokukhathazeka xa engenayo imali. Oku kunokuba kukuzwakala kakubi okanye kunzima, kodwa undive. Abantu baya kunika into embi ukuba yenzeke ngokuphindaphindiweyo kunokuba iya kunika ukuqala into enhle.

Yimalunga nokudala ibali. Ingquzulwano ithatha ingqwalasela yomncedisi wakho. Ingamngenisa kwisigwebo sokuqala kwaye igcine ifunda iphephandaba lakho lonke. Oku kukuvumela ukuba wenze umnikeli wakho umgcini wembali webali, umntu onokutshintsha ukungahlali onoyolo.

04 - Yenza uMnikeli Wakho IHero

Zibuze, "Ngaba le nto ingenza umniki-mpilo azive kakuhle okanye okubi?" kunye nayo yonke i-e-newsletter oyibhalayo. Thetha ngo "wena" kwaye "mbulela kuwe." Musa ukungahoyi umxhasi wakho ngokuthetha ngo "thina" kunye "nathi." Icandelo ngalinye le-e-newsletter kufuneka lifake igama elithi "wena." Amehlo abantu ayayeka ukuskena ngelo gama, kwaye ayicasulayo kunokuba athethe amagama abo onke amaxesha.

05 - Musa ukwenza Abafundi Chofoza ukuya kwi-PDF

Ngaba unecala le-e-newsletter yesono? Ungatsho ukuthi "Cofa apha ukukhuphela i-e-newsletter yethu njenge-PDF!" kuba umfundi wakho akakwazi ukuthatha le nyathelo elongezelelweyo. Xa abantu kufuneka balinde ukuba bafunde malunga nesizathu sakho ngokukhuphela into ethile, uya kulahlekelwa ngabanikeli abanokuba ngabanikeli. Abantu ba kha wuleza. Baya kukhwela. Aphelelwa yimonde. Naliphi na ukulibaziseka elincinci. Umfundi wakho kufuneka akwazi ukujonga kuqala i-e-newsletter yakho kwiwebhusayithi yakho kwaye ufunde i-archives kwiwebsite yakho.

06 - Musa ukufaka iNcwadi evela kuMlawuli

Ileta ayiyi kwenza abantu banike. Enyanisweni, ngokwenene, kukhululeka kakhulu kuyo yonke i-e-newsletter okanye ingxelo yonyaka endiyifunayo-ngaphandle kokuba ibali elinamandla lokulila. Ndakhe ndafunda ibali kwiblogi likaWayne Pacell malunga nokuhleka kwintsi ethembekileyo. I-Pacell yi-CEO ye-Humane Society yase-USA, yaye isithuba sakhe sangempela sam ndikhala, ndikulungele ukunika.

07 - Yenza Imeyili Ngegama Lommkeli

Ukuba awukwazi ukwenza oku, okanye ukuba isofthiwe yakho ye-e-newsletter ayikwazi ukuyifeza, funda okanye yenza isoftware entsha. I-MailChimp ikhululekile ukuya kwinani elithile lababhalisile kwaye ikuvumela ukuba wenze i-e-newsletters yakho.

08 - Yenza Inkcazo Yakho Yenza Inkqubela

Musa ukusebenzisa kuphela ikhonkco yesikhokelo. Unako ukufumana unxibelelwano kuwo wonke umbhalo wakho, kodwa kwakhona unikezele iqhosha elikhulu lokunikela ngezantsi. Musa ukwenza lula ukuyibala:

Jonga ngeendawo ezimhlophe
Faka itololo okanye ngasemva kwayo
Beka isithunzi somthunzi kuso ukuze ulandele ngokunyanisekileyo abafundi bakho ukuba le nto inokusebenzisana nayo
Beka iipoti zekhadi lesikredithi ngaphantsi kweqhosha lokunikela ukuze uncede ababhalisile bakho bathembele ukuba lo msebenzi uya kukhuseleka kwaye kulula
Yenza iqhosha lakho lokunika umbala ohlukileyo ukusuka kwikhompyutha yakho yonke

09 - Uphule umxholo

Ungavumeli ukubhalwa kweetekisi ukudonsa ngaphaya kwamahlamvu angama-500. Ungasebenzisa iifayili ezishiya abantu abane-cliffhanger kwaye zivumele ukuba ziqhowule kwiwebhusayithi yakho ukugqiba ibali.

Phinda ufunde enye yamabali akho ozithandayo ukuba ufuna uncedo lokudala i-cliffhanger. Yintoni eyenza uqhubeke ufunda emva komhlathi wokuqala? Ungayilungisa njani loo nto ingenzi-nzuzo ukuba ubenze abantu kunye nabo ukuba bagqibe ibali kwiwebhusayithi yakho?

I-10 - Ingxenye Yakho yoLuhlu lweeNcwadi

Uya kuphumelela ngakumbi ekufumaneni abantu ukuchofoza iqhosha lokunikela xa ukhankanya umyalezo wakho kumaqela athile abantu. Hamba kwi-database yakho kwaye qalisa ukufaka ii-imeyile kumagama. Unokuqala ngokujonga abantu uphinde ubize.

Unokuqala nge-imeyile enye kubantu abaye banikele kwiinyanga ezili-18 zokugqibela kunye nabanye abangakaze banikele ngaphambili, okanye ungayichitha ngakumbi ngakumbi. Ungathumela ii-imeyile ezahlukeneyo kwi:

Abathengi bamandulo okanye abantu abaziyo umntu oye wancedwa yi-nonprofit yakho
Abantu abaza nje kwiziganeko zakho-ncokola malunga nokuzonwabisa kangakanani na iziganeko, kwaye ukwenza kakuhle nokuba nwabisa kangakanani nonke
Abaniki-nyanga zonke-bonise into oyenzayo ngemali yabo kwaye ubaxelele ukuba awukwazi ukukwenza ngaphandle kwabo, ukuba ube ngamaqhawe
Abaxhasi abakhulu
Abantu abangakaze banikezele ukungenzi-nzuzo phambi kwakho-bazisile kwizizathu ezinyanzelisayo zokunika ngoku
Amavolontiya
Abaxhamli beMidiya-musa ukuzithumela i-imeyile ecela ukuba banikele, kodwa mhlawumbi ibali leendaba eliza kubakho ingxelo

Iincwadana zeendaba ezibhaliweyo zibaluleke kakhulu ekuxhaseni imali, ngoko ufumane ilungelo lakho. Beka ixesha elininzi kunye neengqalelo kubo njengoko unokuba yi-imeyile enkulu okanye umkhankaso we-imeyili wokuxhaswa ngeposi. Ngaphandle koko, uchitha nje ixesha kunye nemali.

Umbhali weendwendwe uMazarine Treyz nguye oyintloko-intloko ye-Wild Woman Fundraising.