Kutheni iWebhsayithi Yakho Ibulala Ukunikela kunye Nendlela Yokuyilungisa

Qulunqa iiwebhusayithi ezingcono kunye namaphepha okunikela

Kuzama ukucinga ukuba iiwebhusayithi ezingenzi nzuzo zingabalulekanga kule minyaka yamajelo asekuhlaleni .

Nangona kunjalo, iiwebhsayithi zingabaluleke ngakumbi kunanini ngaphambili. Abantu beminyaka yonke banokuphanda inzuzo yakho kwiphepha lakho lasekhaya baze banike khona khona.

Qinisekisa ukuba ubapha ulwazi oluyifunayo uze unikele ngokulula njengoko kunokwenzeka.

U-Jakob Nielsen, ubugcisa bekhasi lewebhu, ufumanisa ukuba ukuveliswa kwewebhusayithi engenzi nzuzo kudala kwiminikelo emininzi ye-Intanethi.

Ucwaningo olulodwa lwe-Nielsen lucelwa ukuba abathathi-nxaxheba bakhethe enye yezinto ezimbini zokunceda emva kokukhangela iiwebhusayithi zabo baze banikezele kuyo kwi-intanethi.

Ukuxhuma phakathi kwababani abaxhasi abafuna ukukubona kunye nento abayibonayo

Xa abaphandi bebuza ukuba kutheni aba baxhasi bathatha inceba ethile, bafumanisa ukuba abaxhasi babefuna ukubona izinto ezimbini:

1. Iinjongo zothando , iinjongo, iinjongo kunye nomsebenzi.
2. Indlela inceba isebenzisa ngayo iminikelo yabo .

Ukutshitshiswa, kuphela i-43% yeziza ezingama-23 ezivavanywe ngokubonelela ngolwazi malunga naluphi na kwezo zinto. Ngaphezu koko, kuphela i-4% yewebhusayithi engenzi nzuzo ichaza indlela abasebenzisa ngayo iminikelo yomniki.

Uphononongo lufumene ukuba abaxhasi bafuna ukunikela kwimibutho ekwabelana ngeengcamango zabo kunye nexabiso. Nangona kunjalo, xa ukhetha phakathi kwezibonelelo ezithi, zithi, kunceda ukunciphisa ubuhlwempu emhlabeni wonke, abaxhasi bafuna ukwazi indlela inhlangano eyenzi ngayo.

Abaxhamli beMinikelo ephezulu

Uphononongo lufumene ukuba izinto ezithile, ngokukhawuleza, "abaxhasi-mnikelo." Ngokomzekelo:

• Phantse isiqingatha (47%) yeengxaki zokuxhatshazwa kwakufuneka kuhambisane nokuhamba ngeendlela ezingahambisani nento kwaye kunzima ukulandela. Okumangalisa kukuba, i-17% yeziza zenze kube nzima kubasebenzisi ukufumana nokuba kuphi ukunikela .
• Ingaphezulu kwesiqingatha (53%) zeengxaki zokusetyenziswa ziyakunikwa kwizinto ezingabonakaliyo, ulwazi olungekho phantsi kunye nemimiselo yokudideka.

• Enye yeengxaki ezibi kakhulu kukuhlanganiswa okungahambi kakuhle kwezizahlulelo zendawo kunye neendawo zabo zabazali. Xa abaxhasi behambela kwisiza esincinci ukuze bafumane oko kwenziwa kwendawo yabo, ezi ziza zibukeka zihluke ngokupheleleyo kuneziza zabazali.

Emva kokuba abaxhasi befumene iphepha lokunikela, bakwazi ukuhamba nayo UKUBA kwakufana namaphepha okuthengisela kwiivenkile zorhwebo ezazisetyenziswa kuzo.

Oku kunengqiqo kuba abathengisi be-intanethi batyalile iililiyoni zeedola kwiingxelo zabo zokuthenga. Kungenxa yokuba ukushiya inqwelo yenqwelo yeyona nto yinkxalabo enkulu

Iingenzi-nzuzo, nangona ziba bhetele, azizange zivavanywe ngamaphepha abo okunika ngokulinganayo. Indawo enye ukuqala nangona kukufunda ezo ndawo zorhwebo kwaye zikhuphe izicwangciso zazo.

Uphando lukaNielsen lubonisa ukuba ukulungisa iingxaki ezincinane zokuzinyameka kunokunyusa iminikelo ngo-10%.

5 Izinyathelo zakho ezingenzi nzuzo zingathabatha namhlanje ukwenza ukunikezela nge-intanethi ngokulula

U-Nielsen uye waphayona uphando malunga nendlela abantu abasebenzisana ngayo namawebhusayithi, zombini ezoshishino kunye ezingenzi nzuzo.

Nangona kunjalo, iingcali ezininzi zeengxowa-mali zivavanya indlela ukunikela nge-intanethi kuphucula ngayo, okanye kungekhona, ngokunikela nje ngeminikelo eninzi engenzi-nzuzo ukubona indlela elula ngayo, indlela abaxhamlileyo abayiphendula ngayo, kwaye ukuba bayayilandela.

Olunye uvavanyo olunjalo nge-Nonprofit Tech for Good luye lwavula i-trove yolwazi oluncedo kunye neziphakamiso zenkxaso-nzuzo ngokusebenzisa i-online fundraising.

Nazi ezinye zeengcamango ezilula kunye nezinye ezingenakwenzeka kuwe.

1. Yenza lula iphepha lakho lomnikelo ukuze kube yinto eyodwa kuphela . Cinga ngenyameko malunga nokuba ungakanani ulwazi olufunayo kumnikeli. Yigcine ibe yinto encinci.
2. Ukunikela ngaphezu kweendlela enye zokuhlawula . Ikhefu lekhadi lekhredithi liyimfuneko kodwa qwalasela ukuquka inketho yePayPal kunye nenketho yokukhangela kwikhompyutha. Musa ukunikela nje nge-PayPal. Akuyena wonke umntu owenzayo. Iqabane kunye nenketho lekhadi lokuthenga ngetyala. Ukuba unika inkokhelo yentlawulo kumntu wesithathu, njenge-NetworkforGood, qiniseka ukuba "uphawu" lwephepha lakho kwesosiza. Amanqaku atyhiweyo enza ngendlela engcono kunezo zendalo.
3. Faka inketho yokunika inyanga nganye kwiphepha lomnikelo. Ukunika inyanga nganye kufuneka ukuba ube nayo yonke inzuzo. Kulula ukwenza, kulungele umniki-mpahla, kwaye unokubonelela ngemithombo engenayo. Nangona kunjalo, ukongezelela ekunikezeni olo khetho kwifomu lenkxaso, qulunqa iphepha elilodwa lokunika inyanga elilodwa kunye nekhonkco kuye kwiphepha lakho lasekhaya kunye nakwiphepha linikelo. Yilapho unokuyithengisa kakuhle inkqubo yakho yokunika inyanga zonke. Ezinye izibonelelo zisebenzisa "ibhokisi elikhanyayo" eliphakanyisiweyo elicela umnikelo wenyanga ngeso sipho sesikhathi esisodwa.

1. Xa umnikeli sele egqibe ifom ye-donation, thumela kuye kumbulelo iphepha . Kuya kufuneka ulandele i- receipt yakho ye- imeyli / yakho imbulelo , kodwa umrhumo wenkxaso yokubonga iphepha liza kugcina umva ovulekileyo kumxhasi wakho. Yenza loo mpuphu ibe nomfanekiso omkhulu okanye ividiyo .
2. Emva komnikelo, khumbuza abaxhasi bakho ukuba babelane ngesenzo sabo kunye nabahlobo babo bezentlalo. Unokwenza oko kwi-post-donation ukubulela iphepha okanye nokuba nebhokisi lebhokisi le-popup ngeenkcukacha eziqhelekileyo zoonondaba. Sebenzisa i-imeysi yakho irhafu / uyabulela ngokukhumbuza abaxhasi ukuba babelane ngokufanayo.

Akukho ndlela engcono yokufumana abaxhasi bakho ukuba balandele ngenjongo yokunika ingxaki kunokulungisa iingxaki kwiwebhusayithi yakho nokuyila iphepha elinomnqophiso elinamandla kunayo yonke kwaye ulandele iphepha lokubulela.

Yenza into eyenziwa yihlabathi lezorhwebo kwaye uvavanye iwebsite yakho kunye nekhasi lakho lomnikelo rhoqo. Yenza nje abasebenzi bakho benze iminikelo yokubhenela okanye bahlanganise ipaneli yokusebenzisa kunye namavolontiya akho. Gcina i-glitches, ulwazi olucacileyo, kunye nemilayezo engaqinisekanga ngaphambili, kungekudala.