Nangona kukho iinkqubo ezahlukeneyo zoshishino ezibizwa ngegama elincomekayo , inkqubo yokutyunjwa kwamashishini kunye nomphumo wokugqibela unokuba nokufana okufanayo.
Kukho amakhulu emigangatho kunye nemigangatho yamagama ebhishini, kodwa ukuphakama kwesithupha ukuya phezulu njengendlela eqhelekileyo yegama loshishino.
Cinga ngala majelo athandwayo njengoko uthatha isigqibo sokuba yeyiphi igama elifanelekileyo kwi shishini lakho.
Ukwahlukileyo okanye Okwenziweyo
Igama elilodwa loshishino lingaba namandla okukhunjulwa kakhudlwana kuneentlobo zalo zansuku zonke. Olu hlobo lwamagama oshishino luquka amagama ayenziwe, aqhelekanga asetyenziswe, okanye anentsingiselo ekhethekileyo. Ukuba igama lakho loshishino liloluhlu, akunakwenzeka ukuba kubekho elinye ishishini kunye negama elifanayo naphi na.
Iingxaki ezinokwenzeka: Amagama oshishino kuloluhlu unokuba nzima ukuthetha kunye / okanye ukupela; kunokuba nzima ukuba igama libambe.
Imizekelo: iBoing, Pfizer, Xerox
2. Amagama aqhelekileyo
Amagama asetyenzisiweyo ngokubanzi asetyenziswa ngamagama aqhelekileyo ngamaxesha onke kwaye awaguqulela abe ngumqondiso. Awunakufumana naluphi na ukuthetha-nzima okanye ukwakhiwa amagama kulolu shishini lokubiza igama, kunye neziphene kunye nezipeliso zesipelingi aziqhelekanga.
Iingxaki ezinokwenzeka: Amagama angundoqo kumashishini angabinakunyaniswa; Amagama aqhelekileyo anokuthetha ezininzi; la magama angaba lula ukulibala.
Imizekelo: Iithagethi, i-Gap, iSafa
3. Ngokusekelwe kwigama lomnikazi
Amagama Amashishini kule ndlela asebenzisa igama lokuqala, igama okanye igama elithile ukuhlula inkampani. Igama elisetyenzisiweyo lingaba negama langempela elibonisa imbali yenkampani. Okanye, ingaba negama elikhohlakeleyo elidalwe kuphela ngenjongo yokwenza umtsalane.
Iingxaki ezinokuthi: Amagama eshishini esekelwe kwigama angaba neenkampani ezingaphezu kweyodwa enegama elifanayo; Amanye amagama anokuba nzima ukuchaza kunye / okanye ukupela; kukho iimeko kunye negama ukuba ubunini benkampani bezitshintsha izandla.
Umzekelo: Walt Disney, Johnson & Johnson, Goldman Sachs
4. Kucacile
Nawuphi na igama lebhizinisi elenza kucaciswe oko inkampani elithethayo malunga naloo nto lingaqwalaselwa njengegama elibonakalayo lebhizinisi. Kukho i-crossover kunye nesitayela esiqeshwe ngokubanzi ekuthiwa amagama ashishino malunga nokuphelisa ukudideka malunga nento eyenziwa yinkampani ngokusebenzisa amagama aqhelekileyo ukuyichaza.
Iingxaki ezinokwenzeka: Ukuba unegama elichanekileyo lebhizinisi, kunokukho iinkampani ezininzi ezinamagama afanayo; Amagama omashishini acacileyo angathathwa njengento ebangelisayo ngabanye.
Imizekelo: IBhanki yaseMelika, iiRolft Foods, Best Buy
5. Iingqapheli
Amagama ashishino elihamba phambili lithandwa phakathi kweenkampani zeteknoloji okanye nayiphi na ishishini ngomnwe wayo ekutshweni kwezinto zonke ezitsha. Amagama oshishino kwindlela yokuhamba nayo ingabizwa ngokuba ngamagama e-Web 2.0 shishini, nangona isigqibo sokuba ingaba igama loshishino lithe tye lithembeke.
Iingxaki ezinokwenzeka: Ukuxhomekeka kwindlela ekwazi ukutshintsha ingaba yingozi; Amagama amashishini afanelekileyo anokuba nzima ukuchaza kunye / okanye ukupela.
Imizekelo: Cisco, Verizon, Google
6. Iingqungquthela zokuQala
Leli gama lorhwebo lithatha i-initials yegama elisemthethweni lebhizinisi ukwenza isigqithiso esaba ligama legama. Ngakolunye uhlangothi, amanye amagama oshishino kuloluhlu axhomekeke kuphela kumaziko okuqala, ngaphandle kokuba negama lebhizinisi elisemthethweni.
Iingxaki ezinokwenzeka: Kungenzeka ukuba inkampani engaphezu kweyodwa iya kuba neenqobo zokuqala; kukho ukudideka ukuba zombini ii-initials kunye negama elisemthethweni lisetyenziswa ngokuqhelekileyo.
Imizekelo: UPS, IBM, GMAC
Kubalulekile ukukhumbuza ukuba igama lebhizinisi lidlala indima encinane ekudaleni inkampani ephumelelayo kunye ne-brand ehlala njalo. Ukuba ishishini lakho lisekelwe kwisiseko esomeleleyo, esilungileyo soshishino , impumelelo ifikeleleke, kungakhathaliseki ukuba isitala lakho igama lebhizinisi.