Nangona kukho imigaqo emininzi yokwenza ibhizinisi lakho lingakunceda wenze isigqibo esifanelekileyo, unesiqiniseko sokukhetha igama elifanelekileyo xa ulandela la macebiso alula.
1. Buyela kwiZiseko
Kukho amaninzi amanqaku ahambayo afuna ukuwaqwalasela xa uqala ishishini , kwaye mhlawumbi unemibandela eyahlukeneyo ejikelezayo entloko yakho. Indlela efanelekileyo yokuqala inkqubo yokukhetha igama lakho ishishini lakho kukuhlaziya isiseko soshishino lakho. Cinga ngesitatimende sakho semishini , isicwangciso sakho seshishini kunye nesiphakamiso sakho sokuthengisa ngokuthe ngqo. Futhi ungakulibali ukucinga malunga nabaphulaphuli bakho.
Yenza uluhlu lwezikhokelo ezibhaliweyo ukuze ubhekisele kubo ngexesha lenkqubo. Eminye imibuzo enokukukhokela njengoko ukhetha igama lebhizinisi lakho libandakanya:
- Nguwuphi umyalezo ofuna ukuwuchaza ngegama lakho lebhizinisi?
- Ziziphi izinto ezibaluleke kakhulu kwigama lakho lebhizinisi? Ngaba ufuna ukuba kube lula ukuyichaza, eyahlukileyo kwaye iyingqayizivele, ehambelana ngqo nemveliso yakho kunye neenkonzo, njl.
- Yintoni ofuna ukuba abantu bacinge kwaye bazive xa bebona igama lakho lebhizinisi?
- Iyintoni isakhiwo sakho seshishini kwaye ngaba igama lakho lebhizinisi liza kusetyenziswa imifanekiso ehambelanayo, efana ne-Inc. okanye LLC?
- Ziziphi amagama okhuphiswano lwakho? Yintoni oyithandayo kwaye ongayithandiyo ngalawo ma shishini?
- Ngaba ubude begama lithetha? Ukuba kunjalo, ufuna igama elifutshane okanye igama elide?
2. Ukuqhuba iSessional Brainstorming Session
Xa usukhankanyile izikhokelo zokukhetha igama lakho lebhizinisi, lixesha lokuzisa ubuchule obuthile.
Enyanisweni, ngakumbi ukudala kunye nokucinga okukhululekile ungaba ngelo xesha, iingcamango ezingaphezulu eziza kuvelisa, kunye nezithuba ezininzi ozikhethile. Unokuba ufuna ukuqhuba uchungechunge lweeseshoni zokwenza iingcinga, ezinye kunye nawe nje, abanye kunye noqabane okanye iqabane, ukuba neengcinga ezininzi zamagama zoshishino njengoko kunokwenzeka.
Ngethuba lokucinga kwakho, kufuneka ugcine izikhokelo zakho engqondweni, kodwa zivumele ixesha elingenakuvinjelwa ukuba ube nobuchule. Ezinye iindlela eziqhelekileyo zokuqala iseshoni yokucamngca zibandakanya ukulahlwa kweengqondo, ukwenza uluhlu, imephu yeengqondo kunye nombutho wegama. Ukuba untsha ukucinga, hlola le ngcebiso malunga nokuqalisa.
3. Yinike ixesha
Ngoku ukuba uqhube iseshoni (s) kunye neloluhlu olude lwamaxesha, unyaka wokuhlaziya nokuhlalutya iziphumo zakho. Hamba uluhlu lwakho kwaye ususe nabani abangabambisani, cwangcisa amagama afanayo kwaye makakhonze amagama athetha ngokukhawuleza nawe. Eli nyathelo kufuneka lithathe iiseshoni ezahlukeneyo. Kubalulekile ukuvumela iingcamango zakho, iingcinga kunye neengxaki zokucwangcisa ngaphambi kokudala uludwe olutshanje lwamagama amabhizinisi angcono.
Xa unaloluhlu olufutshane lwamagama ebhizinisi, unokuhamba, wenze enye into okanye ulale kuso.
Ukukhetha igama lebhizinisi lakho yisigqibo esikhulu kwaye umphumo wokugqibela uya kuhlala nawe ixesha elide. Vumela iingcamango zakho ngepastikiti ngosuku okanye ezimbini, uze ubuyele kuyo uze uphinde ubuyekeze kwakhona. Kwiimeko ezininzi, emva kwe-hiatus emfutshane, uya kubuya kwaye wulezi ukuba yeyiphi ikhetho lakho lokukhetha igama elifanelekileyo lebhizinisi . Yaye ukuba akukho nanye iimeko ezinokuthi uzive kakuhle, qalisa inkqubo yakho yokucamngca kwakhona.
4. Khangela ukufumaneka
Ngaphambi kokuba wenze isigqibo ngokusemthethweni kwigama lakho lebhizinisi, uya kufuna ukuhlola ukuze uqinisekise ukuba awunaso uphawu lokuthengisa. Khangela i-database yesigqeba se-US Patent kunye ne-Ofisi yeMpawu yoRhwebo, iNkqubo yeeNkcukacha ze-Electronic Marketing (Tess). Kufuneka uphinde usebenze uchungechunge lokukhangela ngeGoogle kunye nezinye iinjongo zokukhangela igama lakho loshishino olifunayo ukuqinisekisa ukuba akukho enye inkampani esele isebenzisa igama lakho.
Ingxenye yokuphenya kwakho ukufumaneka kufuneka ifake i-domain name search, ukuba uzimisele ukuba newebhusayithi ukukhuthaza inkampani yakho, iimveliso kunye neenkonzo. Ukuba igama lakho lebhizinisi alitholakali njenge-domain , ungadinga ukusebenzisa isicatshulwa, i-hyphens, okanye esinye isizinda sezinga eliphezulu (njenge -net). Okanye, unokuba ufuna ukuhambisa phantsi uluhlu lwakho lwamathuba kwigama elilandelayo ukuba kukho igama legama elingcono.
5. Bhalisa
Ukuba unenkampani ejongene nemfanelo , iqumrhu okanye ubudlelwane obuncinane eMelika, uya kufuneka ubhalise ishishini lakho kunye namagunya akho karhulumente. Yilapho igama lakho lebhizinisi liza kubhaliswa. Ukuba ishishini lakho lilodwa lenkampani okanye ubambiswano ngokubanzi, akufuneki ukuba ubhalise iqumrhu lakho lebhizinisi kunye nelizwe, kodwa endaweni yecandelo kunye / okanye kwisixeko apho ibhizinisi lakho likhona.
Ukuba ungumnikazi wedwa, ungakhetha ukwenza igama "ukwenza ibhizinisi" (DBA) ukuze usebenzise igama lorhwebo ngaphandle kwegama lakho lomthetho. Ungabhalisa i-DBA kunye nombuso wakho okanye unobhala wenkundla.
Akufuneki, kodwa ungaphinda ufune ukubhalisa igama lakho lebhizinisi ngenqaku lokuthengisa.
Ukukhetha igama loshishino linokuba yinkqubo ende, kodwa kulungele ixesha olifakayo. Emva kokuba ukhethe igama lakho lebhizinisi, akukona nje ukuba wenze isinyathelo esibalulekileyo ekuqaliseni ngokusemthethweni umsebenzi wakho omtsha, kodwa uqale uqwalasele lakho ishishini kwaye udwebe i-niche yakho kwilizwe elincinci.