Indlela yokuhlalutya i-Data Qualitative Market Research Data

Qinisekisa ukuba yeyiphi I-Analysis Data Idatha ehambisana neNjongo YomPhando

Emva kokuba iqokelelo lwedatha liqokelelwe, umcwaningi weemarike ngokuqhelekileyo ubhekane nexabiso elikhulu leenkcukacha eliza kuhlaziywa kwaye litshintshelwe abasebenzisi bokugqibela beengcamango zophando lweemarike. Iinkqubo ezintathu zokuhlalutya kwedatha zixutyushwa apha.

Uhlalutyo loLwazi lweeNkcukacha

Kule ndlela yokuhlalutya idatha yophando, ulwazi oluqokelelweyo lubekwe ngokwemiphumo eyahlukahlukileyo kwi-dataset.

Oku kunika umfanekiso opheleleyo wedata kwaye kunceda kwinkqubo yokuchonga iipateni .

Indlela eqhelekileyo yokubonisa idatha ekuququzeleleni ukuhlalutya kusetyenziswa ukuhanjiswa kwexesha eliqhelekileyo , ukubethelwa ngokulandelelanisiweyo kwenani leempendulo okanye amanqaku ngokwecandelo ngalinye eliguqukileyo. UkuBoniswa kubonelela ngendlela echanekileyo yokuchonga ukuchaneka kwedatha, ukuchonga ama-outliers, ukulinganisa ukusabalala kwamanqaku okanye iimpendulo, kwaye ugcine ixesha eliqhelekileyo .

Uhlalutyo lokuQinisekisa kokuQinisekisa

Xa uhlalutyo lwenkcazo luphathwa njengendlela yokwenza uhlalutyo , lunikeza indlela yokucwangcisa ngokuchanekileyo nangokuchanekileyo umxholo wemidiya. Olu hlobo lokuhlalutya lomxholo lusetyenziswe imilinganiselo echanekileyo kwikhowudi , impawu kwaye ithelekise itekisi.

Xa i-qualitative approach ithathwa kuhlalutyo lwangaphakathi , kugxininiso ekuhlalutheni kokubhaliweyo okanye okubonakalayo kokubhaliweyo kunye nokutolika intsingiselo engavumelekanga yeetekisi ezinokuthi zichazwe kwi-text, kodwa oko akucaciswanga ngokucacileyo kuwo .

Ukugxininiswa kokuhlalutya kwimiqulu yenkcazelo yeenkcukacha , nto leyo ingachaza umda omkhulu wendlela-ukungakwazi kwayo ukubonelela ngokucebisayo ukuthethwa kweetekisi

Indlela yokuQhathaniswa rhoqo

Le ndlela yokuhlalutya kwedatha yinkqubo yenkqubo yokwenziwa kwenkqubo apho abaphandi baqhathanisa idatha nganye emitsha nedatha esele ihlolwe kwisifundo.

Ukusetyenziswa koHlolo lokuHlola

Isihluthulelo sokuhlalutya ngokuphumelelayo kwedatha yolungileyo kukuqonda xa kufuneka kusetshenziswe indlela yokuhlalutya kwaye xa kungcono ukhethe enye indlela yokuhlalutya idatha .

Ukunikezwa kweeNkcukacha

Indlela eyafumaneka ngayo ukuhlalutya kwedatha okanye iziphumo zingenza umehluko phakathi kophando olusetyenzisiweyo kunye nophando olufakwe kwi-shelf. Umgaqo wesithupha ukubonisa idatha ngendlela eya kuqondakala kwaye isebenzise kubantu abancinci abaza kufumana ukuhlalutya kwedatha.

I-Fit yoHlanyo lweNkqubo kunye neDatha eqokelelelweyo

Ukuqwalasela indlela yokuhlaziywa kwedata kwi-data eqokelekileyo kunye nemibandela yophando kunye nenjongo ekugqibeleni ibangela ukuqonda okunamandla okunokusetyenziswa

Imithombo

I-Glaser, iBG & Strauss, AL (1967). Ukufunyaniswa kweNkcazo eSebenziweyo: Amacandelo okuPhando oluPhuculo. ENew York: Aldine De Gruyter.

I-Graneheim, UH & Lundman, B. (2004). Uhlalutyo olulungelelwanisiweyo lokuphanda uphando: Imigaqo, iinkqubo kunye nemilinganiselo yokufezekisa ukuthembeka. UmNcedisi weMfundo namhlanje, 24 , 105-112.

Rubin, HJ & Rubin, IS (2004). Udliwano-mbuzo olufanelekileyo: Ubugcisa bokuvalelwa kwedatha (yesi-2 ed). Amawaka ama-Oaks, CA: i-Sage Publications.

Strauss, A. & Corbin, J. (1990). Isiseko sophando olulinganisiweyo: Iinkqubo kunye neendlela ezikhoyo. I-Newbury Park, CA: I-Sage Publications Publications.

Warren, CAB & Karner, TX (2005). Ukufumanisa iindlela zokuziphatha: Uphando lwemihlaba, udliwano-ndlebe kunye nohlalutyo. Los Angeles, CA: Inkampani yaseRoxbury Publishing.