Iingcebiso zoLwazi lweeNtlalo ze-Easy to Promote Restaurant yakho
Kuya kuba kubaluleke nakakhulu kumashishini esikhathini esizayo. Cinga ngento: abantu abasebenzisi iphepha eliphuzi ukujonga ulwazi - ba Google. Unogogo wam-74 ubudala unesi-iPad, umnxeba kwaye usebenza kwi-Facebook. Kungekudala akusayi kubakho ukwahlukana kwesizukulwana phakathi kwabasebenzisi be-intanethi nabasebenzisi abangabasebenzisi i-intanethi. Kuya kuba yindlela yokuphila. Nangona iindlela zokuthengisa zendabuko zisasebenza, ngoku yisikhathi sokuqala ukufumana ukuzonwabisa ngokukhululekileyo kwivenkile yakho yokudlela kwi-intanethi kwaye usebenzise i-media media ukukhulisa ishishini lakho.
Khetha i-Media Media efanelekileyo kwi-Restaurant yakho
Iphutha lokuqala lokuqala xa uceba isicwangciso seshishini seendaba loluntu sicinga ukuba kufuneka ube kuyo yonke indawo kanye. Oku kuthetha ukubeka iakhawunti kwi-Facebook, Twitter, Pinterest, Youtube, LinkedIn, Instagram, Snapchat, njl. Inyaniso kukuba, kufuneka usebenzise enye okanye ezimbini kwiindawo zokuzonwabisa zakho ezithandayo (ukuba sele usebenzisa) ukugxininisa zakho iinzame .
Ukuba awunayo indawo yokuzonwabisa yentlalo yoluntu, qalisa nge-Facebook - ekubeni isona isayithi eendaba yoluntu oludumileyo kuzo zonke izibalo zabantu.
Ukuphuhlisa i-Brand Personal kwi-Restaurant yakho
Khumbula ii-1980s sitcom i- Cheers esekelwe kwibha yeBoston apho 'wonke umntu uyazi igama lakho'? Abantu babethanda umboniso kuba babeziva bebazi uSam noWoody, Cliff noNorm, uDiane noCarla.
Nangona bebengakaze bahambe kwindawo yokudlela yase Cheers e-Boston, ababukeli beemidlalo babecinga ukuba babesazi kakuhle i-bar. Ukwakha uphawu olusisigxina kumabonwakude oluntu luya kuba nefuthe elifanayo kwirestra yakho.
Ukubonisa abantu kwicala lakho levenkile yokutyela, oko kukuthi ubuso obusemva kwemenyu, abantu abapheka ukutya, ibali emva kweemfuno ezithile zokutya, i-charity enikela kumaqela asekuhlaleni okanye abaxhasi-fundisayo- ukhumbuza abantu ukuba ivenkile yakho ingaphezu kwendawo yokutya. Yindawo enhle yokuxhoma, inomdla, imnandi, indawo efanelekileyo yokuqokelela iziganeko ezizodwa okanye ukufumana isiselo emva komsebenzi. Qinisekisa indlela ofuna ukuba ivenkile yakho iqondwe ngayo kwaye uqale ukuhlakulela loo mfanekiso kwi-intanethi nakwivenkile yakho.
Qinisekisa Isiphi Isiqulatho Ofuna Ukwabelwana nabo
Imidiya yoluntu inxaxheba ngokuphathelele ukwabelana. Ufuna abathengi ukuba badibanise nevenkile yakho ngokuxelela ulwazi oluthile kunye nabo. Le nto ingaba yimifanekiso yemenyu yakho yemenyu, abasebenzi bakho banomdla kumsebenzi, zokupheka, ii-video zokutyelela kwigumbi lakho lokudlela, iimemori zokudlela ezihlekisayo. Ukwabelana ngolwazi olungakumbi lomntu siqu, njenge-cocktail yakho ye-Bartenders oyintandokazi okanye i-dessert yakho eyintandokazi yakho, inika umqondo wokufakwa kwabathengi-baya kuziva ngathi bayazi kakuhle abasebenzi bakho - ngokunyusa - ivenkile yakho.
Isiqulatho seKharityi yeSicwangciso sakho seMidiya yeNtlalo yeeMidlalo
I-Curate yileli gama elitsha lokuthengisa - oko kuthetha ukuqokelela nokuhlela ulwazi kwindawo enye. Umzekelo olula wokukhawulelana nomxholo wesicwangciso sejelo sesigxina sezentlalo sithatha iifoto ezininzi zezinto zakho zemenyu . Buza abasebenzi bakho bekhitshi ukuba bathabathe iifoto njengoko bekulungiselela ukutya (ngokucacileyo, musa ukwenza oku ngexesha likaLwesihlanu ukuhlwayela isidlo sakusihlwa) kwaye ubathumele kuwe. Khetha iifoto ezilungileyo kwaye uzigcine kwindawo ephambili njengeGoogle Drive okanye iDropbox. Ukwabelana ngokulula kwiifoto kwi-Facebook okanye kwi-Instagram naliphi na ixesha, ngaphandle kokuyeka yonke into ukuthatha umfanekiso omtsha. Ezinye iingcamango eziphathekayo zithengiweyo - ngokukodwa xa zihamba kunye nekhwalithi efanelekileyo, ifoto yabathengi abanomdla (babuze imvume yabo kuqala), iifoto zeholide ukusuka kunyaka ongaphambili - le yindlela efanelekileyo yokuthengisa ivenkile yakho yokutya okanye umcimbi wokubamba.
I-Content Content
Kukho inkolelo evakalayo ukuba ukuba ungayithumeli umxholo wemidiya yoluntu rhoqo kwiakhawunti zakho, akufanele uposise konke. Ngamanye amazwi, ukuthunyelwa kwexesha elidlulileyo kukubi kunokuba kungabikho ukuthumela. Ukuthunyelwa kokubambisana kukubalulekileyo kwiqhinga leendaba loluntu. Kuya kugcina ivenkile yakho. Iya kuba isikhumbuzo kubaxhasi ukuba bayeke ngebhaya ngelixa elililo, okanye ukuba uLwesibili i-2-for-1 specials specials. Iindawo zokuzonwabisa zentlalo ziindawo ezixakekileyo. Kufuneka ubonise rhoqo ukuze uphume kwisihlwele.
Yazi ukuba Ziqhelana kaninzi kwi-Content Content
Izikhokelo eziqhelekileyo maxesha amaninzi ofuna ukuthumela kuzo kumajelo aseburhulumenteni ngosuku, kunye namaxesha amahle aposayo afaka:
I-Facebook: 1-2 amaxesha ngosuku phakathi kwe-1-4pm kunye no-2-5pm ngeveki. Nangona ukuba isidlo sasemini sixakeke ixesha, ndiza kubhala nge-10: 30-11: 00 ekuseni.
Twitter: amaxesha amahlanu ngosuku phakathi kwe-1-3pm ngeveki. Injalo iya kusihlwa, apha kanye. I-Twitter yiplati yeendaba yoluntu ebaluleke kakhulu, ngoko ukuba uzama ukunciphisa inani elichitha ixesha kwisicwangciso sakho soonxibelelwano loluntu, ndiyakweqa sonke.
Instagram : Kanye ngosuku luhle. Izihlandlo kabini aziyi kulimaza. Kukho naleyo kwaye ubeka ingozi yokucaphukisa. Amaxesha amahle kakhulu okuthumela ama-5-6pm ngeeveki kunye no-8p ngoMsombuluko ngendawo enomthi ngo-6pm.
Pinterest: 4-10 amaxesha ngosuku phakathi kwe-2-4pm kunye neye-8-11pm ngeveki ngeeveki kuba lixesha elihle lokuposa. Qiniseka ukuba ufunde le post malunga nokuba kutheni i- Pinterest Rocks yokuThengisa iNdawo yokuTyela .
IiSayithi ezinjengeHootsuite zinikeza isilungiselelo sokurhafisa samahhala, ngoko ke unokudala iiveki okanye iinyanga phambi kwangaphambili. Oku kukuhle kwiziganeko ezinkulu ezifana nosuku lukaValentine kunye nosuku lukaMama. Nangona kunjalo, ekubeni abaninzi benu bezithuba ziza kubakho izondlo zemihla ngemihla kunye nezidlo zangokuhlwa, ndingacebisa ukuthumela i-organically (ingayilungiseleli) yonke imihla. Kuya kuthatha imizuzu embalwa kuphela ukuba ufanele ulungelelanise umxholo olungiswe ngasentla kwaye ulinde.
Imidiya yoluntu ayinzima, kodwa ifuna inhlangano. Emva kokuba ulungelelanise umxholo wakho, ukudala izithuba zemihla ngemihla kuya kuthatha imizuzu embalwa. Qiniseka ukuba ukhangele iposi lam malunga nendlela yokusebenzisa imidiya yoluntu ukuphucula inkonzo yabathengi - cinga ngaphaya kwekhadi lokubonisa indlela yokudala !