Ukudala nokutolika uLickert Scale Data kwi-Market Research

Isifundo seSifundo - Ukulinganisa okukhethwa ngabathengi kwiiDivigual Devices

Njengoko abathengi bethatha ukuqhubela phambili kwezobuchwepheshe, ukufunwa komxholo wedijithali kwiidivaysi eziphathekayo eziphathekayo, njengama-smartphones, amaphilisi kunye nee-laptops, kwandisa ngokuphawulekayo. Cinga ukuba umthengi wophando lweemarike angathanda ukuqonda kangcono iimfuno zabathengi malunga neendidi ezahlukahlukeneyo zeeplani zedijithali kunye nokuphonononga abaqhubi abaziintloko bevidiyo abajonga ukuzonwabisa kunye neemfuno zoshishino .

Umxhasi wophando lweemarike uye wacela ukuba uphando luphuhliswe ukuze luhlolisise indlela abaxhamli ngayo malunga nokusetyenziswa kweeteknoloji zokuhambisa umxholo. Uphononongo luya kwenziwa kwiinyanga eziliqela ukwenzela ukuqokelela idatha ngendlela ukuguqulwa kwezobuchwepheshe kunye nokuphunyezwa kuchaphazela ngayo imbono, izimo zengqondo kunye nokuziphatha kwabathathi-nxaxheba. Zomibini iinkcukacha ezithintekayo kunye nekhwalithi zicelwe ngumthengi wezobugcisa. Iisampuli zeRandi ziya kusetyenziswa ukukhetha abathathi-nxaxheba beseshoni ngaloo ndlela basungula isampula enokwenzeka , okuya kwenza ukuba izibalo zamanani ezingapheliyo zisebenzise idatha. Isampula eselungelelaniso sinceda ekunciphiseni ngempumelelo amanqanaba kumanqanaba amkelekileyo .

Imizekelo ye-5 Point Point Scert Scale

Isilinganisi se-Likert esingu-5 singasetyenziselwa ukurekhoda iimpendulo zabathathi-nxaxheba. (Igama elithi Likert libizwa ngokuthi "Lick-urt" kuba liyigama lesiFrentshi.) Isilinganiso se-Likert siyingqamaniso yesilinganiselo esilinganiselweyo, esilungiselelwe ngendlela eyenza ukuguqulwa kweempendulo zombhalo kwizigaba ezinokuthi zinokuthi igqithiselwe ukubonisa ukungafani kohlobo lomntu okanye iimpendulo ezihlangene.

Nangona kungekho zimpendulo ezichanekileyo ezixhomekeke kwimibandela yombuzo , iziphumo zesishwankathelo esishwankathelweyo zithembeke kangcono kunokuba isilinganiselo sokulinganisa esisodwa sinokubonelela.

Ngezantsi mzekelo umbuzo ongasetyenziselwa kule nzululwazi.

Umxholo wevidiyo ufumanekile ngokucacileyo njengokuba andifuni ukufunda i-web content.

__Sivumelana ngokuchanekileyo __Kuvakala __Kunjalo __Angavumiyo __Angavumelani

Emva kokubukela ividiyo, ndidla ngokuya kwiwebhsayithi ukuze ndifumane inkcazelo engakumbi.

__Nenene Inyaniso __Nye yinyani __Ngenanto __Nyiphi into engeyinyaniso __Yeyona nto ayinyaniyo

Abathengi banomgangatho ophakamileyo osebenzisa izicelo ze-UI / UX kwiiwebhsayithi zoshishino.

__Njalo __Kekunjalo __Manye amaxesha __Ubukhulu __Ngekho

Imizekelo ifomathiweyo ngokwemilinganiselo ye-Likert ye-5. Ekubeni abantu bathambekele ukucinga ngokubhekiselele kwinani elikhulu libonisa isivumelwano esikhulu okanye "inyaniso," isiqendu silungisiwe ukuze ukuba amanqaku atshwankathelwe, inani elikhulu lifundwa njengelungelelanisiwe okanye ngokuvisisana nombandela wombuzo (okwenene isitatimende, kungekhona umbuzo).

5 = Vumelana kakhulu 4 = Vumelana 3 = Ukungathathi 2 = Ukungavumelani 1 = Akuvumelani kakhulu

5 = Ngokuqinisekileyo Inyaniso 4 = Ngona inyaniso 3 = Ukungathandeki 2 = Ngandlela-thile 1 = Ngenene

5 = Njalo 4 = Kudla rhoqo 3 = Ngamanye amaxesha 2 = Ngaphantsi 1 = Akukho

Iinkcukacha Zokulinganisa I-Likert Can Scale Can Be Interpreted?

Nangona kunjalo, kubalulekile ukuqaphela ukuba umyinge wokuqala weempawu zamanqaku omnxeba ukusuka kwisikali se-Likert kukuba ukuba amaphuzu anikezela ingqiqo enengqondo ngokwenene nayiphi na into ebalulekileyo. Ukufumana ulwazi oluthile oluphumela ekugqibeleni amaphuzu aphendule irekhodi yombuzo ngamnye wombuzo, uhlalutyo lwamanani luza kusetyenziswa ukuchonga ubudlelwane phakathi kweempendulo kwiimbuzo.

Ngako oko, amanani angasetyenziselwa ukubonelela ngolwazi malunga namazinga avumelekileyo okuthembeka, ukuqinisekiswa, kunye nobuzwe. Ngokomzekelo, abaninzi abaphandi beemarike bathi ukuba idatha esuka kwi-Likert isilinganisi ipapa i-alpha yeCronbach okanye uvavanyo lwe-Kappa lwentlukwano kunye nokuqinisekiswa.

Imithombo:

Jupp, V. (2006). Isichazamazwi se-SAGE seendlela zophando loluntu.

Likert, R. (1932). Inkqubo yokulinganisa isimo sengqondo. I-Archives ye-Psychology, 140 (55).

UMartinez-Martin, uP. (2010, Februwari 15). Izikali zokulinganisa. I-Journal ye-Neurological Science, 289 (1-2), 7-11. i-doi: 10.1016 / j.jns.2009.08.013.

Zikmund, WG, Babin, BJ, Carr, JC, & Griffin, M. (2013). Izindlela zophando lwezoshishino (9th ed.). Mason, OH: South-Western.