Uphando lweMarike kwiShishini loNxweme

IiFayili zokuPhumela kuqala kwiNgqinquthela yokwaneliseka kwabaPhakathi Gxininisa kwiSwendwe

Abathengi babonakala becala ukuba baqwalasele imboni yenkampani yeenqwelo-moya ngaphezulu kweshishini lokubamkela izibhedlele kunokuphela kwendlela yokufumana indawo enye ukuya kwenye. Imbali yoshishino lokuthutha ibonakalisa impembelelo yendlela entsha, iteknoloji, kunye nolwazi lweendlela. Abathengi bahlawula ingqwalasela eninzi kwindlela yokuhamba ngeenqwelo-moya , kwaye ukwaneliseka kwabo kwishishini le-moya liwela ngaphantsi kweebhanki kunye nababolekisi bemali.

Akufuneki ukuthetha, kukho igumbi elincinci lokuphucula ukwaneliseka kweziganeko zabagibeli beenqwelo-moya.

Inkampani yophando yehlabathi yemveliso ye-JD Power yenza isifundo sonyaka sogqithiso lwabagibeli kwiinqwelo-moya ze-North America. Isifundo se-North America se-Airline Satisfaction Study senzelwe ukulinganisa ukwaneliseka kwabathengi kubo bonke abathwali abakhulu, ukuphonononga iimpendulo zokuhamba kokuzilibazisa kunye nabahamba ngezoshishino. Ngeentsuku zokuqala zophando lweemakethe zomoya, idatha yaqokelelwa kwinani elincinci labagibeli abazimisele ukugcwalisa-in-bubble ngesandla ngesandla sephepha lokuhlola ukwaneliseka kwephepha lokupapashwa ngexesha lohambo. Ucwaningo olwanelisayo lwe-JD Power luhlangene iimpendulo ezivela kubagibeli ababalelwa ku-11,400 abaye bahamba ngexesha lonyaka lovavanyo.

I-Power Up kwi-Advanced Customer Satisfying Experience Experience

Amandla eMfundo eNyakatho yaseMntla Amerika yokuQinisekisa ukuThuthukiswa koMoya kukuba uvavanya amava othengi abagibeli kwiindawo ezininzi zokuhamba ngokusekelwe kwinqwelo-moya yangoku.

Uphononongo olwanelisayo luthatha umculi uphando ngokusebenzisa amava abo, ukukhangela, ukugibela ibhola, ukuhamba, ukuhlamba, kunye nokubuyiswa kwempahla. Isiphumo soluvo lwenzuliso yintsebenzo yokukhuphisana yamacandelo amabini eemarike eziphambili zee-airline: Iithwali zentambo kunye nabathwali abangezantsi.

Izalathisi eziphambili zithathwa ngokubhengezwa kwabaxhasi , ukunyaniseka kwabaxhasi , ukuphumelela kwamanyathelo okuphuculwa kobungqina , konke okuye kwahlanganiswa ukubonelela ngenjongo yokusebenza komsebenzi wendiza.

Abantu abakwi-Travelers United, inhlangano yokukhuthaza ukuhamba emoyeni inombono wabo ngokuzaneliseka kwabagibeli nokunganeliseki. UCharlie Leocha, umongameli wee-Travelers United, uthi:

"Njengoko iinqwelo-moya zikhononda ukuba abathengi baphatha izihlalo zabo njengempahla, iinqwelo-moya ngokwabo ziyabaphatha abagibeli babo - ngaphandle kweenqwelo ezihamba phambili kunye neklasi yokuqala-njengento yokulayisha imithwalo."

Ukufumana uphando lweemarike kumxhasi kumxhasi kubhekiselele kwezinye iindlela ezingabizi kwaye zilula ukuphucula imbono yabagibeli. Uhambo lwemoya lunokuba luncedo ngakumbi kubagibeli ngokusebenzisa amacandelo ambalwa ezorhwebo lokubamkela izihambi: Amagosa esango loqeqesho kunye nabagadi beentaba ukuze bancumo kubagibeli. Ukunganyanzelisi imirhumo yokulinda abagibeli ukuba bathathe i-flight ephambili ebonisa izihlalo ezikhoyo. Ukuqinisekisa amalungu entsapho ahlala ndawonye kwaye awanakho ukuhlawula abanye ukuba benze njalo. Ezi zonke zilula ngokwaneleyo ukuba zingene kwiinkonzo zamakhasimende zentambo , zishiye umngeni omkhulu kunokwenza utshintsho olufanelekileyo kwimimandla yefowuni nakwiwebhu abahlala besisebenzisa.

Amasebe e-JD Amandla ukuya kuMlinganiselo kunye nokuqinisekisa iiCandelo leeFowuni

Ngo-2004, i-JD Power yaqalisa isisombululo esitsha sesisombululo sezoshishino zabo ezazijoliswe ekudibanisaneni ngqo nabathengi ngamaziko okufowunela. Inkqubo yoQhagamshelwano yeCandelo loQhagamshelwano lenzelwe ukuvavanya umgangatho weendlela zokuhlala zeefowuni kumaziko okufowunelwa kwamashishini, kunye naliphi na i-response response voice (IVR) ngeendlela ezizenzekelayo zokunxibelelana ngee-telephony ezenza iifowuni, kunye neendlela ezisekelwe kwi-web-based self-service amashishini angasebenza. Ngokuchonga nokuhlaziya izinto ezikhethwa ngabathengi ngeefowuni zokunxibelelana kwee-call, i-JD Power iyakwazi ukuncedisa imibutho kwiinkcubeko ezahlukeneyo ukuphucula ukwaneliseka kwamakhasimende ngokusingatha ngokufanelekileyo nangokusebenzayo kweziteshi.

Imithombo:

Elliott, C. (2015, Meyi 15). Ukuba ufuna inkonzo yamakhasimende ahloniphekileyo, yiyo iinqwelo moya eziza kuhamba.

Fortune .

JD Power (2015). Isifundo soKwaneliseka koMoya weNyakatho yaseMerika.