Ikopi, i-Ad Copy kunye neCandelo loKhuphela: Iinkcazo kunye neZingcebiso
Khuphela kunye neCandelo lesilwanyana kunye neKomzimba yeKomzimba
Ikopi ichazwa njengombhalo ngaphakathi kwipapasho okanye ukwakhiwa. Kuhluke kunoma yimuphi umzobo okanye imifanekiso ebonakalayo yoshicilelo, inqaku, okanye olunye uhlobo lobunjwa.
Ikopi ye-Ad itekisi esetyenziswe ngokucacileyo ngokuthengisa, ngokuchasene nesetyenzisiweyo esetyenziselwa nayiphi na enye injongo, njengokuzisa okanye ukuzonwabisa.
Ikopi yomzimba yombhalo kwinqanaba eliyinxalenye yesibalo sokubhala, ngokuchasene nesicatshulwa sokuqala okanye izigqibo.
Ukuchaza kwakhona Iikopi
Ngokuqhelekileyo, ikopi nayiphi na uhlobo lokubhala umbhalo. Umzekelo, inqaku olufunda ngoku lihlobo lwekopi ebizwa ngokuba ngumxholo wewebhu . Kubhaliwe ngenjongo yokwazisa umfundi.
Oko ufunda ngoku kuyahluke kakhulu kunekhophi ye-Ad ecacileyo ebhaliweyo ukuthengisa imveliso. Ukukunceda ukuhlukanisa ikopi yesikhangiso nakwezinye iintlobo zekopi, cinga ngezivakalisi okanye amanqaku omatshini asetyenziswa ngamakhamphani emveliso yomthengi. Ngokomzekelo, iGeneral Electric ikhokhele i-ad ad agency inomthwalo wemali ukuza nesiqubulo, "sizisa izinto ezilungileyo ebomini." Ndiqinisekile ukuba unokucinga ngeminye eminye imizekelo. Iiprochures nazo ziqwalaselwe njengokwakho ikopi ngoba zibhalwa ukuchaza imveliso okanye inkonzo abafuna ukuba umthengi abe nomdla kuyo.
Nokuba izibhengezo ozibonayo kumanxwemeni kweli phepha lewebhu zikopi yesikhangiso.
Ikopi yomzimba, ngakolunye uhlangothi, ikopi ephakathi kwephephandaba okanye kwiphepha lemagazini. Eli gama linokubhekisela kwinqanaba eliphakathi kwinqununu. Ngayiphi indlela, ikopi yomzimba ibonisa ukuba phakathi.
Imizekelo yeeNdidi ezahlukeneyo zeKopi
Nazi umzekelo umzekelo usebenzisa izi miselo.
Ikopi yomzimba kwisicatshulwa sakho iyahamba, kodwa isingeniso sakho sidinga umsebenzi othile. "
"Ikopi yeFoe yase-Ford yayinokwenene."
"Ngaba unako ukufumana ikopi kimi ngo-4: 00 ntambama?"
Ukukopisha nokuBhala kweFelenance
Njengombhali ozimele, unokuvelisa iintlobo ezahlukeneyo zekopi kubathengi bakho.
Ngokuqhelekileyo, abalobi bezizimeleyo bahlolisisa uhlobo oluthile okanye uhlobo lokubhala. Ngokomzekelo, abahlaziyi-copywriters ngabo babhala ikopi yesibhengezo kunye neyekisi ezifanayo. Enyanisweni, ikopi yesibhengezo ibhalwa ngumlobi okhethekileyo, ngokuchasene nomlobi "we-jack-of-all-trade". Nangona kunjalo, abanye abalobi bezizimeleyo bayakwazi ukubhala zonke iintlobo zekopi.
Ngokuqhelekileyo, ukukhankanywa "ikopi" kumxhasi wakho kubhekiselele kwisicatshulwa oqeshwe ukuba ubhale, nokuba ngaba iblogi, ukukhutshwa kweendaba, iwebhusayithi yabo, okanye incwadana.
Ukufunda ulwimi lomsebenzi wakho wokubhala kunokukunceda uzive ukhululekile kunye nabaxumi bakho kwaye uqonde iimfuno zabo ngcono. Ukufumana ezinye iinkcazo, tyelela kwicandelo le-GLOSSARY kwi-bar yokuhamba.