Ngubani Othenga Ukutya Kwemvelo: Iintlobo ezahlukeneyo zabathengi

by Jennifer Chait

Nangona kunzima ukuthengisa kuwo wonke umntu ngokukhawuleza, kusengumsebenzi ukwazi kakuhle ngubani othenga izinto ezisemgangathweni kunye nokuba yimaphi imimango enokubakhombisa ukuba bathenge ngaphezulu.

Kukho iintlobo ezahlukahlukeneyo zabathengi bezinto eziphilayo, ukusuka kubalimi abaxhamlileyo kubathengi abathengisa ngamanye amaxesha. Qhubeka ufunda ukuze ufunde kabanzi malunga nawo onke amaqela eentengiso ezihlukeneyo.

01 - IiNqanaba ezahlukileyo zabathengi be-Organic

Indawo ejwayelekile yomthengi wezinto ezibonakalayo kunzima ukuyijonga ngesoloko ngenxa yokuba iqela eliqhelekileyo nelisoloko liqhathaniswa. Ngenhlanhla, imibutho embalwa eyahlukileyo iye yajonga kubathengi bendalo ngokubanzi kwaye ibe nolwazi olunokuba luncedo.

Uphononongo luka-2009 lweHartman Group lufumene ukuba kukho ezintathu ezintathu eziphambili zabathengi beemveliso zabasebenzi. Ziquka:

Abathengi bemizila (aba-14% yabathengi bemveliso). Aba bantu baqala ukuxhomekeka kwizinto eziphilayo, kodwa abazenzi naluphi na utshintsho oluthile lokuziphatha, oko kuthetha ukuba basengayithengi iimveliso ze-organic.
Abasebenzisi bezityalo eziphakathi. Ezi zenzela ubuninzi bezityalo zabathengi (65%). Baye ngabantu abangatshintshi nje isimo sabo sengqondo kodwa nabo baguqula imikhuba yabo nokuthenga iimveliso ze-organic.
Abasebenzisi abakhulu. Leli qela elincinci (21%) labantu abatyalwe kakhulu kwizinto eziphilayo. Ba bonise lotyalo-mali ngeendlela zombini kunye nokuziphatha. Aba bantu bathetha ngezinto eziphilayo kunye nokuthenga iimveliso ze-organic rhoqo.

Ngaphandle kwezi zigaba ezingundoqo, kukho izifundo ezibonisa ukuba imfundo, impilo, iimali, inkcubeko, ukuxhasa, imiba engqongileyo kunye nabathengi bendalo abaninzi. Ngokubanzi, kukho izizathu ezininzi ezahlukahlukeneyo zokuba kutheni abathengi benze okanye bangathengi iimveliso zendalo, njengoko kuboniswe ngezantsi.

02 - AbaThengi nabazali beNtshu

I-American Academy ye-Pediatrics (AAP) ikhuphe iziphumo zabo ngo-2012 malunga nendlela ukutya okunobuncwane kuzuza ngayo abantwana abancinci. Nangona kunjalo, abazali baye baba abalandeli bokutya okudliwayo kwiminyaka, nangaphambi kokuba i-AAP inike i-organics izithupha.

Iingxelo zandul 'utsha nje zibonisa ukuba iintsapho zase-US ziyakwamkela ngokugqithiseleyo izinto ezinobomi kwiindidi ezahlukeneyo. I-Organic Trade Association iphawula ukuba i-81% epheleleyo yeentsapho kunye nabantwana bathi bathenga iimveliso ze-organic ubuncinane ngamanye amaxesha. Xa ebuzwa ukuba kutheni bathengi i-organic, abazali baqaphela izizathu ezinjengezempilo engcono kunye nomnqweno wokugwema i-pesticides kunye nezichumisi ezinobuthi. Abanye abazali bajonge ukunciphisa intsapho yezinto eziphilayo eziguquguqukayo (GMOs) kunye nama-hormone okukhula.

Ngokukhawuleza kuba ngabazali bathengise ukutya ngokutya rhoqo. Enyanisweni, malunga nabeshumi kwabasetyhini abakhulelweyo bathi badla ukutya kwendalo rhoqo. Ukongezelela, obunye ubungqina bubonisa ukuba abantwana abaphakanyiswe kwizinto ezinobuncwane banokuba amathuba okuba babe ngabathengi bexesha elide ngokwabo.

Kungakhathaliseki ukuba uyayicoca njani, ihlawulela ukugxila kwinani elifanelekileyo lemveliso yokuthengisa ngokukhethekileyo kubazali kunye nezingane zabo.

03 - Abasebenzisi abatsha nabakwaziyo

Abathengi bezinto ezinobungozi bezinto eziphilayo kubangele ukuba, ngokuqinisekileyo, kunakho ukuthengiswa okungaphezulu. Nangona kunjalo, kunokuba nzima ukukhwela abathengi abatsha kuyo kwaye ubagcine njengabathengi bakho ngenxa yamanani aphakamileyo angaphezulu kunye nokudideka malunga nento ekhoyo ebonisa ngayo.

Ukufumana abathengi abatsha bamashishini, imfundo yabathengi ibalulekileyo. Abaninzi abathengi bezinto ezibonakalayo banokungathembeki okanye baqinisekanga ukuba bakujonga ntoni. Ngokomzekelo, abaninzi abathengi iibhokisi ezifana ne "zendalo" kunye "nezitsha" zezinto eziphilayo, ngoko banokuthenga iimveliso ezingalunganga, nokuba banomdla kwizinto eziphilayo. Olunye uphando olutshanje lubonisa ukuba abathengi abangathembeki kwizinto eziphilayo, ngokubhekiselele kwiSebe lezoLimo lase-United States litywina lendlela yokuphakamisa amaxabiso. Ngokuqinisekileyo, iimveliso zendalo zangempela zinemivuzo eninzi yabathengi, kodwa ukuba awuyikukhuthaza ezo ntlawulo , abathengi abayizi malunga nabo.

Nazi ezinye izicwangciso ezinokukunceda ugxininise ekuguquleni abathengi abaqhelekileyo ukuba baphinde baphinde bathengi abathengi:

04 - AbaThengi beeTekisi kunye nabathengi beMpawu

Ukuthengisa izinto ezinobungozi ngokubanzi (ngokuchaseneyo nokuthengisa uphawu oluthile lwezinto eziphathekayo) luhlu lobuqilima, kodwa lufanele lukhangele ngenxa yokuba abathengi beefowuni bathengisa ngokungafani nabathengi abaqhelekileyo.

Abathengi abaninzi abaqhelekileyo banamathele kwiimpawu ezithile eziqhelekileyo. Ngokomzekelo, abantu abakhulu be-Honey Nut Cheerios abalandeli banamathele ngokukhawuleza kulolo hlobo. Ngenxa yoko, kunengqiqo ukuba i-General Mills ayisoloko ithengisa i-"cereal ngokubanzi," kodwa kunoko isebenza nzima ukukhangisa i-Honey Nut Cheerios ngokukodwa, kuba idala abalandeli abakhulu baloo nto.

Okwangoku, abaninzi abasebenzisi abatsha okanye abatsha abanokubheka iimpawu ezithile zezinto eziphilayo. Kunoko, bafuna i-organicics ngokubanzi. Aba bathengi abavumi ukuphanda iimpawu zezinto eziphathekayo zichanekile okanye zizinzileyo. Bafuna nje ileyibhile ye-organic , elula kwaye elula.

Kwaye abanye abathengi bexesha elide bafana nale. Ngokomzekelo, ndiyazi abantu abahlala bethenga ubisi lwe-organic, i-cereal yogesi okanye i-apple juice, kodwa kungekhona uphawu oluthile lobisi lwe-organic, i-cereal okanye ijusi. Bafuna nje into engcono kakhulu yokufumana loo nto ibonisa inkcazo ye-USDA. Ngaloo nto engqondweni, kunengqiqo ukuqinisekisa ukuba abathengi bakubonayo njengenkampani "ephilayo," ngokuchasene nenkampani ye "Brand XYZ".

Nangona kufuneka ubonakale njengenkampani ephilayo, ukuthengiswa kwezinto ezibonakalayo ngokuqhelekileyo kukho impazamo. Kwixesha elide, abathengi abaninzi abanolwazi bafuna ukubona indlela uphawu lwakho oluthile lungcono kunamanye amanqaku e-organic. Ndikho kweli qela labathengi. Ngenxa yokuba ndiyazi okuninzi malunga nomzimba, ndikhulule kakhulu ukuthenga i-cereal eyenziwe yiNdalo yeNdalo, inkampani engakumbi yokuziphatha, kunye neyona nto yokuthenga i-Cascadian Farm cereal, ephethe umgangatho ophantsi wokunyaniseka komzali nkampani jikelele.

Unokuthengisa kwimibini yomibini ngexesha elinye. Xa abathengi bazi ukuba unobumba obuqinisekisiweyo, qiniseka ukuba nabo bayazi ukuba kutheni uhlukile kwaye ulunge ngaphezu kwazo zonke ezinye izinto ezinjengeengqondo ezivela ngaphandle. I-Organic Valley yinkampani efumene le mali. Inkampani ikhuthaza i-organicics ngokuqhelekileyo kwaye ihlala isithengisa iintlobo ezininzi zeengxowankulu kubaxhasi, okubethelela abathengi abatsha kwizinto. Ngaphandle koko, i-Organic Valley ikwazi ukuzimisela njengobuncwane bendalo obuzinzileyo obuxhasa iifama ezincinci zeefama, ezibonisa ukuba zincinci, kodwa kusengundoqo, iqela labathengi bendalo be-savvy abajonge ngaphaya kwe-USDA uphawu oluthile lukhulu.

Umgca ococekileyo wokuthengisa kumashishini abasebenzisi abatsha kunye nabameli abasebenzayo, kodwa ukuba ufuna ukuthengisa izinto ezingaphezulu, kufuneka uzame ukufumana loo mgca.

05 - Savvy Consumers Organic

Savvy, abathengi abanolwazi abanolwazi ngokuqhelekileyo bathenga ukuthenga izinto ezisemgangathweni kwithuba elithile, bahlala bengathethi malunga neenzuzo zezinto ezinobungozi, kwaye bafuna okungaphezulu nje kwitywina lenqwelomoya. Ezi ntlobo zabathengi zibalaseleyo kuba zikulungele ukuhlawula ezinye izinto ezisemgangathweni njengoko ziqonda ixabiso ngokwenza njalo. Njengomzekelo, abaninzi abasemagqabini endiyaziyo abayi kuthenga ityibhile yangasese yobumba okanye i-milk brand yobisi yobisi ngenxa yezinto abakholelwayo ezinokuthi zenziwe ngobisi zobisi. Abameli boqobo bendalo bahlawule ngakumbi ukuhlawula ngakumbi ubisi lwe-Organic Valley kuba bayayiqonda njengento yebakala engaphezulu.

Ukuthengisa ngokuthe ngempumelelo kwi-long-term advocates, kufuneka ukhulume ngokunyaniseka kwakho kwendalo, ukuziphatha kwakho kwendalo kunye nethemba, ngokubhekiselele kwimiba enxulumene neengxelo ze-organic advocate (GMO), i-Fair Trade Trade , kunye nokuzinza.

06 - Abathengi abanempilo

Uphando lubonisa ukuba abantu abanomdla ngokuqhelekileyo banokuthi bathenge ukutya kwendalo. Izizathu zempilo zokuthenga izixhobo eziqhelekileyo ziquka ngokubanzi "Ziyimpilo kunokuba ziqhelekileyo" kwingxelo evela kubathengi, kwaye abantu abangama-34% kwi-poll eyodwa bathi bafuna ukuphepha i-toxins ekudleni kwabo abayifumanayo engafanelekanga.

Ukubhenela kubathengi bezempilo, gxininisa kumagqabantshengiselo athengisa iinkonzo zempilo kubathengi, njengokuthi iwayini ye-organic iphilile-intle, njani ukuba ubisi lobunikazi lunemiqondo ephezulu yokutya okunokutya okunqwenelekayo okunomsoco okanye indlela amajikijolo e-organic aqukethe amavithamini, i-fibre, kunye umxholo we-antioxidant. Abantu abaneengqondo zempilo bafuna le ngcaciso, kodwa abayi kuyenza rhoqo bebodwa, ngokokuba umthengisi wendalo, ngumsebenzi wakho ukubaxelela ngawo.

07 - Abathengi abakhuselekileyo baseKhaya

Abathengi abaninzi baye kwizinto eziphilayo ze-eco-perks, okanye ukuxhasa ukutya kwendawo. Ukuphazamiseka kukuba abaninzi balaba bathengi baya kukhetha u-eco-friendly okanye wengingqi ngaphezu kwendalo. Akufuneki ukuba ngale ndlela. Nangona zonke iimveliso ze-organic zizinzileyo okanye zengingqi, ezininzi zendalo zinika i-eco kunye neendawo zendawo, ngoko kutheni ungagxininisi ekukhuthazeni ezo zinto? Ngezansi ezinye iindlela unokubhenela kubathengi abanengqondo ye-eco nabangaphakathi:

08 - Abasebenzisi be-Anti-GMO

Iimpawu zeGeneti Modified (GMOs) ziyihloko eshushu, kwaye umcimbi we-GMO uphonononga abathengi abaninzi kwizinto eziphilayo. Oko kuthetha, akubona bonke abathengi bayazi ukuba i-organicics i-GMO-ezamahala, ngoko ukuthengisa kule qela kufuneka uphakamise iimpahla zakho ezizungeze i-GMOs.

Ucwaningo olutshanje lwe-MamboTrack ™ lubonisa ukuba abaninzi abathengi abafuna ukutya okungewona i-GMO bafuna ukuba iimveliso zabo zokutya ziqinisekiswe ngokucacileyo kwaye zibhalwe njenge-GMO, ngoko ukuba ziqinisekiswe ngeProjekthi engeyiyo ye-GMO into ecinga ngayo. Ukuba ungumthengisi okanye umninimzi wokudlela, unokufuna ukucinga ngokubhiyozela inyanga engekho i-GMO ngenyanga ngo-Oktobha.

09 - Abathengi abangathembekiyo

Abathengi bezinto ezinokungathembeki bathengisa nzima. Uninzi lwabantu abanokungathembeki endadibana nabo bangexesha elide labathengelayo abanqabile ukuba benze utshintsho kwi-organic. Musa ukuchitha ixesha elininzi kula bathengi.

Nangona kunjalo, musa ukuwahoxisa abo baxhambileyo-abanye bawenza ukutshintsha kwendalo. Ngamanye amaxesha kungenxa yokuba bayethusa ngenxa yokhathazeka kwezempilo, ngamanye amaxesha kubangelwa ukuba baqale intsapho, kwaye ngamanye amaxesha kuba into eyoyiyo eyenzeka kwimakethe yokutya. Ngokomzekelo, ngexesha lokukhumbula iqanda eliqhelekileyo lika-2010, ukuthengiswa kwamaqanda okomdaka kwanda kakhulu, kwaye mhlawumbi, abantu babethenge i-organic bebengalindele ukuba benze njalo ngaphambi kokukhumbula.

Musa ukusebenzisa imiba efana nokukhumbula "njengeha, ha, ndikuxelele umzuzu." Kodwa phawula kwakhona kwakhona, ukutya okuqhelekileyo kuye kwakhunjulwa, ngoko kutheni ungazami izinto eziphilayo?

10 - Ungazipheleli: Iimarike kumaqela amaninzi kumaThengi

Xa kuthengiswa kwezinto eziphilayo kubathengi, kubalulekile ukugcina ingqondo evulekile kunye nokwandisa ubungakanani bakho bokuthengisa. Oku kungenxa yokuba kukho inkxwabo eninzi kwiindlela ezifanelekileyo zokuthengisa i-organic, kwaye uphando luxhasa iimbono ezininzi ezahlukeneyo.

Ngokomzekelo, ngelixa ezinye izifundo zithi abathengi abathengi bathenga izinto ezinobuninzi, ezinye iingcaphephe zithi akukho, abathengi bemivuzo emaphakathi nendawo bathenga ubuninzi bomhlaba wonke. Uphando luye lwabonisa ukuba ubuhlanga buyenza umehluko, kodwa akucaci ukuba ziphi iindidi ezixhomekeke ngakumbi kwizinto eziphilayo-ngezinye iinkcukacha, uphando luye lwachaza malunga naluphi na uhlobo lwamaqela "njengokuba luninzi lokuthenga izinto eziphilayo."

Ngenxa yeziphumo ezahlukahlukeneyo zophando, kunzima ukufikelela kwisigqibo sokugqibela malunga nokuba zeziphi izinto ezichaphazela ukuthengwa kwezinto ezidityanisiweyo, kwaye ziphi iindawo ezithatyathwa ngabantu. Ngako oko, kulungile ukugxila ekuthengiseni kumaqela amaninzi yabathengi, kungekhona enye okanye ezimbini.

Ukuze ufunde kabanzi malunga nokungahambisani kwabathengi, ndincoma ukuba sifunde ingxelo ye-USDA yokuThengisa ukutya kwe-Organic Foods - yeqa kwiqonga elibizwa ngokuthi "Abathengi boKhuseleko lweMakethe yeeFowuni kodwa bahlukumeze ukuhlukaniswa kwezigaba."