Yenza iNkqubo yokuLandela iNkqubela yoPhumelelo lweShishini laseKhaya

Iingcebiso zokulandela emva kweeMpumelelo

Kuthatha umsebenzi omningi ukuze kuveliswe izikhokelo kwaye ubaguqulele kuba ngamathuba afanelekileyo. Kunzima kakhulu ukuguqula kubaxumi okanye abathengi. Ngelishwa, abaninzi abanini-shishini bekhaya bayayeka ukufumana amathuba abo kusasa kwimijikelezo yokuthengisa. I-HubSpot inezibalo ezithandekayo kwimpumelelo yokuthengisa kuquka neepesenti ezingama-44 zabantu abathengisayo emva kokulandelwa komnye, kodwa i-80 ekhulwini yeevenkile zenziwa emva kokulandelwa kwezihlanu.

Ukuba wayesazi ukuba ungathengisa ukuba ufikelele kwizinto zakho ezintlanu, ngaba uya kwenza?

Inkathazo yabantu abaninzi abayilandeleyo kukuba abanakho izixhobo, iinkqubo kunye nesicwangciso sokufikelela kwiinkalo zabo. Nantsi into oyifunayo ukwazi nokwenza ukuze wenze inkqubo elandelelanayo yokulandelela impumelelo yokuthengisa.

Landela i zixhobo

Uqhagamshelwano lokuLawula ubudlelwane : Isixhobo esona sihle kakhulu kwi-arsenal yakho yokulandelela yinkqubo yolawulo loqhagamshelwano. I-CRM ayikuvumeli kuphela ukurekhoda ulwazi lwakho loonxibelelwano, kubandakanywa izibhengezo ezibalulekileyo ezifana nokuzalwa. Kwakhona, unako ukulandelela iziphumo zokufowunelwa nabo, kunye nezilumkiso ezizenzekelayo zokukhumbuza ukuba ufikelele ekulandeleni.

Ispredishithi kunye neKhalenda: Ukuba awunakulungele ukutyalomali kwinkqubo ye-CRM, unokuzenza ngokwakho. Ngesipredishithi, unokwazi ukubhala ulwazi lwabaxhasi bakho kunye namanqaku alandelayo. Ngekhalenda equka i-alamu, unokucwangcisa ukulandelelana kwakho okuquka izikhumbuzi.

I-imeyile: I- imeyili yindlela ehle kakhulu yokuhlala uxhulumana namathuba akho. Ngokudibanisa ne- autoresponder , kunye nokuthumela imilayezo eyenziwe ngumntu kwi- prospect yakho , unokwakha isithemba kunye nolwalamano kunye nethemba lakho.

Ifowuni: Abantu abaninzi bayesaba ifowuni, kodwa enye yeyona ndlela efanelekileyo kakhulu yokwenza uxhumano lwakho kunye nethemba lakho.

Ikhonkco Imeyili: Musa ukuthobela igunya lamagama. Abantu abambalwa nabambalwa basebenzisa iphepha ukuthumela amakhadi kunye namanqaku, oku kuthetha ukuba uya kuvela kwisihlwele ukuba wenza. Ndiyabonga amanqaku, ngokukodwa, unokuhamba ixesha elide lokukhangela ithuba lokuthenga kuwe.

Ukulandela inkqubo

Inkqubo yakho yokulandelela iya kuxhomekeka kwindlela okhokelayo ekungena kuyo yokuthengisa . Enye inzuzo ye-imeyile yokuthengisela i-imeyile yinto yokuba isetyenziswe ukuthumela ii-imeyile ngokuzenzekelayo. Oku kukuvumela ukuba wenze oonxibelelwano abaninzi ngaphandle komsebenzi omkhulu kunxalenye yakho. Nangona kunjalo, kunokuba nzima ukuthembela kwi-imeyli yedwa ukuthengisa, ingakumbi ukuba unika inkonzo okanye unento enkulu yetikiti.

Ukhokelo unokuza kuwe ezinye iindlela, njengokuba kwimeko yomnxeba okanye ngokuthumela . Nangona kunjalo beza kuwe, ufuna ukuseta inkqubo apho ulandelelana kwaye uhamba nabo kumjikelezo wakho wokuthengisa.

1. Thumela ukubonga i-imeyile ngokukhawuleza: Ukuba ukhokelo luza nge-imeyile, mkeleke okanye ubulele i-imeyli phuma ngokukhawuleza kunoma ubani ozalisa ifomu yakho ekhokelayo. Ukuba udibene nomkhokelo wakho kwisiganeko thumela i-imeyile okanye ungcono kodwa ungabiza (# 2) kwiiyure eziyi-12 ukuya kuma-24.
2. Biza kwiiyure ezingama-12 ukuya kwii-24: Abantu abafuni ukuqesha okanye bachithe imali eninzi ngaphandle kokuthetha nawe kwaye bephendula imibuzo yabo. Uphando lubonisa ukuba ngokukhawuleza ubiza, ithuba lokunyuka uza kuthenga.

1. Ukufanelekela ukukhokela kwakho: Musa ukuchitha ixesha kubantu abangayi kuthenga kuwe. Xa wenza ifowuni yakho, ufanelekele ukukhokela ngokuqinisekisa ukuba unesishukumiso, ithetha, kunye nemvume yokuthenga. Kwezinye iimeko, ukhokelo luya kufumana iziqinisekiso ezincinane, kodwa akakwazi ukuthenga ngeli xesha. Kwimeko apho, kufuneka ahambe kwinkqubo yakho yokulandelela.
2. Cwangcisa ulandelelwano lwefowuni: Ininzi abantu abayikuthenga kuthengelwano lokuqala, ngoko wenze i-aphoyintimenti yokulandela. Ukubonelela naluphi na ithemba lakho kufuneka lenze isigqibo, nokuba ngaba lunolwazi olungaphezulu, isicatshulwa okanye ixesha, kwaye wenze iqesha lokubuyela.
3. Thumela umbulelo uqaphele: Ngokufanelekileyo, oku kufuneka kube yileta ebhaliweyo ngesandla, nangona kuncinci, ungathumela i-imeyile.
4. Thumela isikhumbuzi se-imeyile malunga nokulandelwa kwefowuni: Abanye abantu abafuni ukwenza oko kuba besaba ukuba ithemba liya kudlula umnxeba ukuba uyakhunjuzwa. Ngakolunye uhlangothi, yinkcitho yexesha ukuba lakho ithemba lilibala malunga nefowuni kwaye ayikho.

1. Yenza ulandelelwano lwefowuni: Ngethuba le fowuni, ufuna ukuhlaziya ulwazi owalithumele kulo, kwaye uphendule nayiphi na imibuzo emitsha. Akulimazi ukugqiba nge-pitch yokuthenga. Abantu abaninzi abanakukuthenga uze ucele ukuba benze umyalelo. Ukuba ithemba lingazilungele okanye lichasa, ufuna ukuphinda amanyathelo angaphambili ngokuthumela ulwazi olutsha.
2. Beka ithemba kwixesha elide lokulandela: Ukuba ithemba lingazilungele ukuthenga, zibeke kwixesha lakho elide. Oku kufuneka kudibaniswe ne-imeyile kunye nokulandelelana kweefowuni eziqhelekileyo ngokwaneleyo ukugcina ibhizinisi lakho engqondweni yengqondo, kodwa kungekhona rhoqo ukuba ucasulayo. Ukuba ithemba alikho kwiluhlu lwakho lwe-imeyli, cela ukuba unokongeza kwaye umxelele iinzuzo zokuba kuluhlu. Ekugqibeleni, sebenzisa ulwazi oluluncedo ngexesha lokufumana okanye ulandelelwano nabafowunelwa ukucwangcisa oonxibelelwano nabo, njengokuthumela ikhadi lokuzalwa.

Iingcebiso malunga nokuSebenza kunye neenjongo

1. Gxi ninisa kwi zibonelelo. Abantu bathenga ngenxa yokuba uza kusombulula ingxaki okanye ngandlela-thile ubazuze. Akunandaba nokuba unobani, unomdla kuphela onokubanceda. Ngoko qwa lasela oko bathethayo ukuba bayayidinga, kwaye ulungelelanise i-sales pitch yakho kwaye ulandelelanise oonxibelelwano ukuba ungabanceda njani.
2. Musa ukuzithemba kwi-touch touch ukuthengisa. Ngokuqinisekileyo, iincwadi eziphantsi kweendleko okanye iikhompyutheni zingathengisa nge-imeyile yechungechungechunge lwe-email, kodwa kwi-ishishini esekelwe kwiinkonzo okanye kwiikiti ezithe xaxa, kufuneka udibanise ngqo nomnxeba okanye kwincoko yomntu. Bandakanya oonxibelelwano ngabanye rhoqo rhoqo.
3. Nika umnxeba. I-imeyili kunye nezinye iinkqubo zinceda ekuhambiseni ulwazi olulandelayo, kodwa abantu abaqesha okanye abathenga kuwe bafuna ukuziva ngathi uyabazi. Oku kufuna ukuba unike umnxeba, oko kungabiza umnxeba, ikhadi okanye enye into engenakuzenzekelayo kwaye endaweni yoko kufuna ukuba ufikelele kubo ngokukodwa.
4. Qaphela ukuba yiziphi iinjongo zakho ezikuxelela kwinkqubo yakho ye-CRM. Oku kuya kukunceda udale i-pitch-centered pitch, kodwa kwakhona kukunika izikhokelo zeengcamango ezinkulu zokulandela. Umzekelo, ukuba ithemba lakho lithi usebenza kwi-5K, ungathumela ikhadi elimnxusa. Ukuba uthe unenkathazo ngento ethile kwaye ubona inqaku elithile malunga nalo, unokuthumela i-imeyile kwisixhumanisi.
5. Cela ukuthunyelwa. Kwiimeko ezininzi, ithemba lakho alinakukulungela ukuthenga, kodwa unokwazi umntu okhoyo. Ngoko ungesabi ukucela ukuthunyelwa.
6. Susa amaxhepha ekulandeleni kwakho xa ucela ukuba wenze njalo. Nabani na othi bayeke ukubiza okanye ukuthumela i-imeyili ngokungayi kutshintsha ingqondo yabo ngawe ukuba uqhubeka udibanisa nabo. Ndiyabonga ngokuqwalasela kwabo baze basuse kwiluhlu lwakho.