Yintoni na kwaye uhlakulela njani enye kwi shishini lakho lasekhaya?
Isicwangciso esihle sokuthengisa siquka into oyaziyo malunga nendlela ibhizinisi lakho lingena ngayo kwiimarike kunye ne- 5 Ps yokuthengisa ukuze kuphuhliswe ubuchule kunye neendlela eziza kufezekisa iinjongo zakho zokuthengisa.
Kuphi na iSicwangciso soThengiso sithuthukisiwe?
Isicwangciso sokuthengisa senziwa ngaphambi kokuba uqale ishishini lakho. Awukwazi ukuthengisa ngokufanelekileyo ngaphandle kokuqonda indlela ibhizinisi lakho lingena ngayo kwiimarike, ukhuphiswano lwakho, indlela oza kukhuphisana ngayo, kunye nento ofuna ukuyifumana (oko kukuthi iinombolo zokuthengisa) ukufikelela kwiinjongo zakho zemali. Emva koko, usebenzisa oko ufunde ukudala isicwangciso sakho sokuthengisa, kwaye uqalise ishishini lakho.
Njengesicwangciso soshishino, izicwangciso zokuthengisa zingabonakalisa, ziguquka njengoko zifunekayo ukuphucula iziphumo zakho. Xa useshishino lwakho lusebenza, kuya kufuneka uhlolisise kwaye ulungelelanise isicwangciso sakho sokuthengisa ngezikhathi ezithile ukuze wenze iakhawunti ngokutshintsha imeko zeemarike, ukutshintshwa kweemfuno zeemarike, kunye nezinye izinto ezichaphazela ukuthengisa kwakho, ngenxa yemisebenzi yakho yophando lwemarike kunye nokusebenza lakho shishini.
Indlela yokudala iSicwangciso soThengiso
Ngaphambi kokuba ubhale isicwangciso sakho sokuthengisa, kufuneka ukwazi ukuba umkhiqizo okanye inkonzo yakho inceda njani abanye kunye nendlela eyingqayizivele ngayo ( isisombululo sokuthengisa esisodwa ) kwamanye amashishini kwindawo yokuthengisa. Ukuqhubela phambili kufuneka usebenzise uphando lweemarike ukuqonda ukhuphiswano lwakho, i- market target target , kunye nezinye izinto ezichaphazela ukukwazi ukufikelela kunye nokukhohlisa abantu kwi shishini lakho.
Emva kokuba uphando lwakho, ungabhala isicwangciso sakho sokuthengisa esibandakanya i-5 ye-Ps yengxube yakho yokuthengisa :
UMveliso: Yintoni othengisa ngayo? Ziziphi iimpawu zomzimba zemveliso yakho okanye ukungafani kwenkonzo yakho? Yintoni oyinikela ngayo eyahlukileyo kumashishini akho kunye naziphi iimbonelelo ezibonelela kumthengi wakho?
Ixabiso: Yintoni eya kuba yindleko yokufumana imveliso okanye inkonzo yakho? Uthelekisa njani ukhuphiswano lwakho? Ingaba umda wakho wenzuzo uza kuba ngathengisa ngeli xabiso?
Indawo: Ziza kuvela phi iimveliso kunye neenkonzo zokuthenga? Oku kungaphezu kokuba ne-ofisi yasekhaya, kwaye kunoko kufanele ukuba apho abathengi bakwazi ukuthenga khona. Ukuba uhlala kwindawo ezininzi, kufuneka usebenze ukubala ipesenteji yokuthengisa kwindawo nganye. Umzekelo, yintoni isicwangciso sakho sokuthengisa nge-Intanethi esiya kuba? Iyintoni isicwangciso sakho sokuthengisa? Ukuthengiselana kuya kwenzeka njani, yintoni iindleko zokufumana imveliso okanye inkonzo kumthengi / umxhasi, kwaye iya kuba yintoni umgaqo wakho wokubuyisela imali / ukubuyisela ?
UkuPhakanyiswa: Uza kwenza njani i-marhwebo malunga nemveliso okanye iinkonzo zakho? Uza kubaxelela njani ngeempawu kunye neenzuzo ozibonelayo ukuze uzikhohlise ukuba ukhangele oko uzinikelayo? Ziziphi iindlela zokuthengisa eziza kusebenzisa kunye nezinto ozilindeleyo ziya kuba ziphumo zendlela nganye?
Faka ulwazi malunga naliphi na inzuzo okanye amakhuphoni oya kusebenzisa ukutsala ishishini.
Abantu: Oku kusandul 'u "P" kumxube wokuthengisa, kwaye kubalulekile ukuba abanye abantu babandakanyekile ekuncedeni ukudala okanye ukuhambisa imveliso okanye inkonzo yakho. Ngubani aba bantu (oko kukuthi abantu abathengisayo, abancedisi abancedisayo) kwaye benzani (ie ithenkile yokuthengisa, inkonzo yabathengi)? Yintoni na inqanaba loqeqesho kunye / okanye namava ekuboneleleni ngoncedo kwi shishini lakho?
Xa ubhala isicwangciso sakho, cacisa, usebenzisa amanyathelo athile, iimpawu ezibonwayo kunye neengxelo zebhajethi. Gcina uphawu lwakho (isithembiso sakho kumthengi) engqondweni ukuze isicwangciso sakho sokuthengisa sifane noko ufuna ukuba umthengi abe nakho xa wenza ishishini nawe. Qiniseka ukuba ubhekise kwisicwangciso sakho sokuthengisa njengoko uhlakulela, uvavanya okanye utshintshe icebo lakho lokuthengisa.
Ukuba usebenzisa isicwangciso soshishino ukufumana imali-mboleko okanye ukuvelisa abatyalo-mali bezithunywa, isicwangciso sokuthengisa kunye nesicwangciso sokuthengisa siya kuba yimfuneko ebalulekileyo kwimpumelelo yakho. Ngokuhambisana nemveliso esemgangathweni okanye inkonzo, imithombo yokuxhasa imali ifuna ukubona ukuba uyayiqonda kwaye isicwangciso sokufikelela kwikarhwebo yakho.