Ezi ngcamango ziyinxalenye yokuxuba.
Umxube wakho wokuthengisa ukuhlanganiswa kwezinto ezidlala indima ekukhuthazeni nasekuhambiseni iimveliso kunye neenkonzo zakho kubasebenzisi okanye kubaxumi. Eyona nto, ngokuphathelele ukubeka imveliso okanye inkonzo yakho kwindawo elungileyo ngexesha elifanelekileyo kwixabiso elifanelekileyo.
Izinto zeMakethe yokuThengisa
Ngokwesiko, imimiselo yoxube lokuthengisa ngokubhekiselele kwii-4 zokuthengisa, nangona iva nje, i-P ye-5 yongezwe. Iimpawu zokuqala zokuthengisa ezi-4 P zi:
- Umkhiqizo - Le yile mveliso okanye iinkonzo ozinikezela kumthengi wakho, kubandakanywa neempawu zabo zomzimba, into abenzayo, indlela abahluke ngayo kumashishini akho, kunye naziphi izibonelelo ababonelela ngazo.
- Ixabiso - Uyithengise njani umkhiqizo okanye inkonzo yakho ukuze ixabiso lakho lihlale likhuphisana kodwa likuvumela ukuba wenze inzuzo .
- Indawo (ebizwa ngokuba yi-Distribution) - Yilapho ishishini lakho lithengisa iimveliso okanye iinkonzo zalo nendlela ekufumana ngayo loo mveliso okanye iinkonzo kubaxumi bakho.
- Ukukhuthazwa - Ezi iindlela ozisebenzisayo ukuxhamla iimpawu kunye neenzuzo zeemveliso okanye iinkonzo zakho kubaxhasi bakho abajoliswe kuyo .
Abanye abathengi be-theorists bongeze i-5 ye-P yokuthengisa kumacandelo okuxuba ukuthengisa: Abantu, okubhekiselele kwindlela inqanaba leenkonzo kunye nobuchule bezakhono zabasebenzi abakusebenzelayo kungasetyenziselwa ukukunqumla kwiinkampani zakho. .
Indlela yokusebenzisa uMxube wokuThengisa ukwakha iBusiness yako yasekhaya
Uhlalutyo olufanayo lwe- SWOT kunye nokubhala isicwangciso soshishino , umxube wokuthengisa ungasifumana njengento engabonakaliyo yoshishino enzima ukuguqula ukusetyenziswa kwansuku zonke. Oko i-5 Ps kukukhuthaza ukuba ukwenze uphando kwaye uceba isicwangciso sakho sokuthengisa. Ukuhamba nganye P ufuna ukwazi:
Umkhiqizo: Ngaphandle kokuchaza oko unakho, ufuna ukuhlawula ingqalelo kwiintlobo zemveliso yakho okanye iinkonzo zenkonzo, kwaye ngubani na abathengi abangcono ukufumana ezo zibonelelo. Oku kuthetha ukuphuhlisa isiluleko sokuthengisa esisodwa (USP) kwaye uchaze i- market target target . Umzekelo, ukuba uthengisa iinkonzo zokulahlekelwa kwesisindo, ziziphi iingenelo (impilo engcono, amandla angaphezulu, njl.) Abathengi bakho baya kubafumana kwaye ngubani abantu abafanelekileyo ukuba bafune le nkonzo (omama abatsha, abantu abaphakathi kweminyaka, njll).
Ixabiso: Intengo ingaba yinto ekhohlakeleyo, kuba kufuneka ubale inani lezinto ozinikela kunye kunye neendleko zakho kwizinto, ixesha kunye nobunzima ukuyivelisa. Kodwa nawe ufuna ukucinga malunga nekhontrakthi lakho likulungele kwaye likwazi ukuhlawula, nokuba ingaba bacinga ukuba umkhiqizo wakho ufanelekile oko uhlawulayo. Awufuni ukuhlawula phantsi, kodwa akukho nto ofuna ukuyibuza abantu ukuba bakhokhe ngaphezu kwezinto eziyimveliso / inkonzo yakho.
Indawo: Bangaphi abathengi bafumana kwaye bafumana iimpahla kunye neenkonzo? Oku kubonakala kuyisisiseko, ngaphandle koko kwakhona, ucinga ngemveliso / inkonzo yakho, imarike kunye nexabiso. Ukuba uthengisa i-eBay, akuyi kuqonda ukuba ube nemveliso yakho eBay. Ukuba ngaba iimveliso zizinto eziphathekayo, ufuna ukuhlala kwindawo ebonisa umgangatho kunye nokucocwa, ngokuchasene nokungafani.
Ukukhuthazwa: Yilapho ubeka khona yonke inkcazelo oye waqokelela ukuze usebenze. Uyazi umkhiqizo wakho, ngubani onokuzuza kuyo, ixabiso elithengileyo ekuthengiseni kuyo, nalapho uyayithengisa khona. Ngoku, kufuneka ubenze abantu "kwivenkile" yakho. Ukunyusa konke malunga nokwazi ukuba i-market yakho ingafunyanwa njani, indlela yokwenza umyalezo ukuwahoxisa ukuba uhlolisise imveliso / inkonzo yakho, kwaye unqume indlela efanelekileyo yokuhambisa loo myalezo (oko kukubhengezwa, imidiya yoluntu, udliwano-ndlebe, njl.
Ukuthengisa ngokugqithiseleyo kugxile kumyalezo kunye nendawo. Umzekelo, ukuba uthengisa iimveliso zokulahlekelwa kwindleko kunye nemarike yakho yintsapho, ungathanda ukufumana umyalezo othetha ngokuthe ngqo ngokulahlekelwa ubunzima bomntwana kwaye awubeke apho umama uya kuwubona khona (okt blogs mom).
Abantu: Unako ukuvalela zonke ezinye i-P, kodwa ukuba wena okanye abantu bakho abathengisayo bahlambalaza, okanye iinkqubo zakho zokunikwa kwabaxhasi ziyancipha, akuyi kuba yinto enhle ngayo enye i-Ps. Namhlanje kunanini ngaphambili, abathengi banokukhetha malunga nabani na abaqhuba ishishini kunye, kwaye bakhetha ukushishina ababazi izinto zabo, bazimisele ukukunceda, kwaye bayayiphendula. Le yilapho i- media yoluntu inceda kakhulu, kuba yenza kube lula kumashishini ukwakha ukuthembela kunye nokuxhambelana nabathengi. Kodwa isebenza kuphela ukuba wena kunye nabasebenzi bakho okanye iikontraki zihloniphekile, zinobuchule, kwaye ziphendula.