Yintoni, Kutheni, kunye Nendlela yeSicwangciso soThengiso
Isicwangciso sokuthengisa ngumbhalo webhishini ekuchazeni isicwangciso sakho sokuthengisa kunye namaqhinga. Ngokuqhelekileyo kugxininise kwixesha elithile (oko kukuthi kwiinyanga ezili-12 ezizayo) kwaye iquka iinkcukacha ezahlukeneyo zokuthengisa, njengeendleko, iinjongo kunye namanyathelo okunyathela.
Kodwa njengecebo lakho leshishini , isicwangciso sokumaketha asikho umbhalo wesimo. Kudinga ukutshintsha nokuguquka njengoko ishishini lakho likhula, kwaye njengendlela entsha yokutshengisa ukuthengisa.
Injongo yeSicwangciso soThengiso
Abanini bamashishini bakha isicwangciso sokuthengisa baze bawubeke eceleni. Nangona kunjalo, isicwangciso sakho sokuthengisa yindlela yemephu ekubonelela ngesikhokelo sokufikelela kwiinjongo zoshishino lwakho. Kufuneka ithunyelwe kwaye ihlolwe iziphumo rhoqo.
Ngelixa abanye abanikazi bamashishini abancinci babandakanya isicwangciso sabo sokuthengisa njengenxalenye yesicwangciso sabo seshishini jikelele, kuba ukuthengisa kubalulekile kwimpumelelo, kuba nesicwangciso esicacileyo, esicacisiweyo sokuthengisa esicetywayo. Ukuba awufuni ukwenza isicwangciso se-mini njengenxalenye yesicwangciso sakho seshishini, unokubambisa isicwangciso sakho sokuthengisa kwisicwangciso soshishino njengesihlomelo kwisicwangciso soshishino.
Iinzuzo kwiSicwangciso soThengiso
Ukubaluleka kwesicwangciso esicacisiweyo sokuthengisa asikwazi ukugqithiswa. Ukuthengisa kubalulekile njengoko imveliso okanye inkonzo enikezelayo. Ngaphandle kokuthengisa, abathengi kunye nabathengi abakwazi ukufumana malunga nawe. Ukuba awaziyo ngawe, abanakukuthenga kuwe, kwaye ngenxa yoko, awuyi kuyenza imali.
Isicwangciso sokuthengisa:
- Ucacisa ukuba ngubani othengisayo. Kulula ukuthola abathengi kunye nabathengi ukuba uyazi ukuba ngubani.
- Ikunceda ukuba wenze umyalezo wokuthengisa oza kuvelisa iziphumo. Ukuthengisa kukungayazi ukuba imveliso okanye inkonzo yakho inokwenza ntoni ukunceda imarike ekujoliswe kuyo. Imilayezo yakho idinga ukuthetha ngokuthe ngqo imarike yakho.
- Inika ingqwalasela kunye nolwalathiso. I-imeyile, imidiya yoluntu, ukukhangisa, ukubhengezwa kweendwendwe, i-imeyile ngqo, ukupapashwa, kunye nokuqhubekeka. Ngeendlela ezininzi zokuthengisa, ufuna isicwangciso sokugqiba inkqubela phambili yezoshishino lakho.
Indlela yokudala iSicwangciso sakho sokuThengisa
Isicwangciso esiqhelekileyo sokurhweba ishishini sichaza amanqaku amaninzi kuquka inkcazo yabathengiselwano, imfuno yemveliso okanye inkonzo oyinikezelayo, kunye namandla kunye nobuthathaka kwimbonakalo yemarike yoshishino kunye nabakhuphiswano balo.
Isicwangciso sokuthengisa isixhobo omele usebenzise imihla ngemihla ukukunceda ufikelele kwimarike yakho kunye neenjongo zakho zenzuzo. Njengoko wenza isicwangciso sakho sokuthengisa, gxila kwizinto ofuna ukuziqonda uze ufike kwiimarike zakho. Ezi zinto ziquka:
1. Iinkcukacha malunga neemeko zakho zangoku. Iyintoni imveliso okanye inkonzo yakho? Yintoni esebenzayo kunye naziphi na iingxaki okhoyo ngoku ekuveliseni abathengi abatsha kunye nabathengi? Ziziphi iimeko onokuhlangabezana nazo kunyaka ozayo, njengokuhamba (xa ungeke usebenze) okanye imithetho emitsha enokuchaphazela indlela oqhuba ngayo ishishini?
2. Ngubani oyimarike ekujoliswe kuyo? Ngubani na othenge umthengi wento enikela ngayo? Impendulo akumele ibe "wonke umntu." Ukukunceda ukuba uchaze imarike yakho, qaphela indlela umkhiqizo okanye inkonzo yakho inceda ngayo abantu baze baqaphele abantu abayidingayo isisombululo.
Unokuba namaqela amaninzi kwiimarike ezijolise kuyo, ezidla ngokubhekiselele kwiindawo zentengiso (ngokukhethekileyo kwiimarike okanye kumaqela athile). Ngokomzekelo, ukuba ishishini lakho linceda abantu abanokulahleka kwesisindo, iimarike ezijoliswe kuyo ziba ngamama ofuna ukulahlekelwa ubunzima bomntwana kunye nabantwana bamehlo abafuna ukuphucula impilo yabo. Ukwazi i-market yakho kunye neemfuno zalo kukunceda ukuba wenze imimiselo ethile yemakethe kwaye uyibone apho aya kubonwa khona ngempumelelo.
3. Ziziphi iinjongo zakho kwixesha lesicwangciso? Yiba neenjongo kwiinjongo zakho, ezifana nokwandisa uluhlu lwe-imeyli ngo-x ngemali kunyaka ozayo okanye fumana x inombolo yabathengi abatsha. Kubalulekile ukuba unako ukulinganisa ukuphumelela kwesicwangciso sakho sokuthengisa ngokuthi ube nenjongo ecacileyo.
4. Ziziphi iindlela zokuthengisa ezizakuzisebenzisa ukufikelela kwiimarike kunye neenjongo zakho? Vumela i-market target yakho ibe sisikhokelo sakho ekunqumeni ukuba zeziphi izicwangciso zokuthengisa ozisebenzisayo.
Iphi imarike yakho ihlala khona? Ungabakhohlisa njani ukuba uhlole ishishini lakho? Umzekelo, ukuba imarike yakho ichitha ixesha elininzi kwi-Facebook, unokucinga ukuba nephepha le-fan fan okanye iqela, okanye mhlawumbi utyalomali kwi-Facebook yentengiso. Ukuba uyinkampani yesevisi yokutya ukutya kwamanye amashishini, unokufuna ukubhala inqaku kwiphepha leendaba okanye iphephancwadi elijolise kumashishini afanayo.
5. Ziza kuba zininzi kangakanani? Le yilapho wenze uhlahlo lwabiwo-mali lwakho lwesicwangciso sokuthengisa. Kukho iindlela ezininzi zokuthengisa ngokukhululeka, nangona zifuna ixesha, luhlobo lweendleko. Ngaba uza kwenza imibutho yasekhaya kwaye ukuba kunjalo, kuya kuba yintoni indleko yokuhamba, ukuthunyelwa kweposi, ukuthenga umvuzo, kunye nokunye? Uya kuhlawula ukuthengisa okanye uluhlu lwenkonzo yokuposa? Kuzo zonke iindawo zokuchitha imali kwishishini lakho lasekhaya, ukuthengisa kuyona nto ibalulekileyo, ngokungakhathaliseki ukuba utyalomali ngokufanelekileyo.
Gcina iSicwangciso sakho sokuThengisa ukufika
Njengesicwangciso seshishini, isicwangciso sokuthengisa sisicatshulwa sokuphila, ukuphefumla. Ukuhlaziya iziphumo zakho kunye nokuguqula okanye ukutshintsha izicwangciso zakho zokuthengisa ngumsebenzi obalulekileyo ekugcineni isicwangciso sakho sokuthengisa kuze kube yimini kwaye ufezekise injongo yaso ekuncedeni ukufikelela kwiinjongo zoshishino lakho. Zininzi izinto ezinokuchaphazela iziphumo zokuthengisa kunye nezigqibo eziquka imimiselo yemarike, imfuno yemveliso okanye inkonzo yakho, imiba yexabiso, kunye neendlela ezintsha zokuthengisa (okt. Kubalulekile ukuba uhlale uqaphela konke oku kwaye uhlengahlengise isicwangciso sakho sokuthengisa ngokufanelekileyo.
Ukuhlaziywa ngoJuni 2017 uLeslie Truex