Ukuba Unayo I-Online Presence, Unako Uncedo Ngalo.
Ukuba unayo iwebhusayithi, iblogi okanye nayiphi na uhlobo lobukho kwi-intanethi, ke i-Google inemali yokukunika. Ibizwa ngokuba yi-Google Adsense, kwaye yinkqubo eyenza wonke umntu abe ngumqoqo.
Abakhangisi bathatha abathengi abatsha okanye ukuthengisa ngeprogram ye-Adwords. I-Google ifumana imali ekusebenzeni ezo ntengiso. Kwaye ufumana imali xa abantu beqhafaza kubo. Upela up-cha-ching?
I-Google Adsense: I-Basics
Ukusebenzisa iteknoloji yosesho lwe-intanethi, i-Google iya kunika iintengiso kumaphepha ewebhu asekelwe kumxholo othile wephepha lewebhu.
Ngokomzekelo, ukuba umntu usekhasi lewebhu eligubungele umdlalo wegalufa wamva, iGoogle iya kubakho iintengiso kwiiklabhu zegalufu okanye iingubo zegalufu. Ukuba unayo loo sayithi, uhlawula rhoqo xa umntu echofoza kuloo mboniso. Akunjalo. Oku kudla ngokuba yiCCC (Ixabiso lokuTyekisa).
Izibonelelo Ezinkulu zezikhangiso zeGoogle
Akunakuze ubone iintengiso zebhanner. Njengomphakathi we-Intanethi-savvy, sifunde ukuyihlunga. Kukho nefayile yokucoca ifowuni ifumaneka ngenxa yokuba iintengiso zebhanner ziyakuchukumisa kakhulu, kwaye oko kungalimaza ubunikazi bakho bewebhu. Kodwa i-Google Adsense ihlukile:
- Izikhangiso zeGoogle zincinci kakhulu, ngoko azincongi abantu
- Umxholo uXHUMA, ngoko ke unempembelelo embi
- Abantu bathemba izikhangiso zeGoogle kuba abantu bathemba iGoogle
- Imodeli yokuhlawula inika kwaye inokwethenjelwa
- Kunokwenzeka ukwenza ubomi obuphilileyo kwiintengiso zeGoogle
Le ngongoma yokugqibela ibaluleke kakhulu. Unokwenza njani ubomi kwiintengiso zeGoogle?
Ewe, ngokudibanisa kakuhle kwezithuthi, umxholo kunye nabasebenzisi, unokwenza amawaka eedola nganye ngenyanga.
Ukwenza i-Google Adsense Income
Masicaciswe. Awukwazi ukulindela ukuphonsa izikhangiso zeGoogle kwisayithi yakho, uhlale, uphumule, kwaye ubukele imali ekungena kuyo. Awusebenzi ngaloo ndlela. Njengaba nantoni na kwishishini, kuthatha utyalo-mali lwakho ngexesha lokuba ufumane ukubuyela kuyo.
Ukuqonda ukusetyenziswa kokwenza imali, kufuneka ukwazi indlela esebenzisa ngayo i-Adsense.
Ingaba isebenza kanjani
Masithi unablogi okanye iwebhusayithi efumana iindwendwe ezingama-100 000 nganye inyanga. Kuyi-1 million ngonyaka. Uvakala njengento enokukwenza imali, akunjalo? Ewe, cinga ngalokhu:
- Unakho ukuvakalisa isikhangiso esingu-100,000 (imibono)
- Unayo i-CTR (nqakraza umyinge wezinga) ye-1%, efanelekileyo
- 1% ye-100,000 = 1000
- Ukuba i- CPC (iindleko ngokuchofoza nganye) yesikhangiso yi-$ 0.01, wenza i-$ 10
- Ukuba i-CPC (iindleko ngokuchofoza nganye) yesikhangiso i-$ 1.00, wenza $ 1000
Kukho umahluko omkhulu phakathi kwezi zibini, kwaye ngokucacileyo, ezininzi iintengiso azihlawulanga kwi-$ 1 / rate cock. Eyona nto ibonakalayo kwaye ixhaphake igama eliphambili le-ad (oko kukubangela ukuba isikhangiso ngokwayo), sisezantsi kweCCC. Yaye yile ngcaciso ongayisebenzisa.
Yintoni Ongayenza Ukwandisa iNgeniso ye-Adsense
Ingaba ufuna ukwenza imali kwiblogi okanye kwiwebhusayithi oyifunayo, okanye ufuna ukudala iblogi ngenjongo yodwa yokwenza imali ye-Adsense, kukho iindlela ezininzi onokunyusa imali engenayo:
- Sebenzisa i-SEO (Search Engine Optimization) ukubhala ukuze ukwandise amagama angundoqo kumxholo wakho.
- Bhala ngaphezulu. Okona ubhala ngokuphathelele kwisifundo sakho, amagama angaphezulu ayenayo kwiGoogle ukukhangela nokunyusa iintengiso.
- Bhala rhoqo. Umxholo ongaphezulu konke, kwaye kulunge ngakumbi.
- Iposi eluncedo, umxholo ochanileyo. Xa uthumela udoti ozaliswe ngamazwi angundoqo kunzima ukufunda kwaye awubuyiseli abantu. Ufuna ukuba indawo yakho ibe yindoda, ukuze ivelise ithrafikhi.
- Fumana i-niche. Ukuthetha ngebhola kulungile kwaye kulungile, kodwa amawaka abantu akwenzayo. Kodwa iqoqo le-movie soundtrack, lelinye ibali.
- Musa ukudala izithuthi ezibi kakhulu. Kulula kunokuba ucinga ukudala ezininzi zezithuthi, kodwa ukuba ayifanelekanga, oko kuthetha ukuba ufunde umxholo wakho, ngoko kuya kuba yinto epanini. Kwakhona kuthintela i-CTR yakho.
- Sebenzisa i-Google Analytics. I-Google ikunika izixhobo, mahhala, ukwenza inzuzo.
- Cinga ngendlela eyahlukileyo. Musa nje ukubhala umxholo ofanayo omdala onokubethwa ngawo wonke umntu. Ngaba intsha ithatha kwiMad Men? Ngaba igosa elingcono ngokubamba? PlentyofFish.com, ifumana ngaphezu kwama-300,000 ngenyanga nganye! Kodwa akupheli nje. Kufuneka uzuze. Ngoku hamba, uphumelele.
Ukujongana neNgxaki yeziThumelwano zeKhuphiswano
Enye yeyona micimbi ebalulekileyo oza kujamelana nayo xa uqala ukuqhuba iintengiso kwiziko lakho ukhuphiswano. Ngokuxhomekeke kwimeko enokuthi usebenza kuyo, unokufumana ukuba iintengiso ziqala ukuhanjiswa ezikukhuphiswano ngqo nento oyithengayo, okanye ukunikela. Ngokomzekelo, ukuba unendawo ezinikezele ukuyeka ukuthumela umkhiqizo othile, mhlawumbi imidlalo yamaDisney okanye i-snowglobes, unokubakho ngokukhawuleza ubone iintengiso zale mveliso eqondisa iindwendwe zakho kwiziko lakho. Oku akulungile kumashishini.
Ngaba nantoni na enokuyenza malunga nale nto? Ewe, ewe. I-Google ilindeleke le nto, kwaye ngoko ikuvumela ukuba uvimbele umxholo ukususela kuma-URL e-200 eyahlukeneyo. Nangona kunjalo, kuyinto encinci ukumazi ukuba ngubani omele ukukhusela uze uqale ukubona ezo ntengiso zibonisa. Okubi nakakhulu, awunakuze ubone ezo ntengiso, ngenxa yeendlela i-Adsense ezisebenzela ngayo umxholo.
Kwakhona, njengomsebenzisi we-Adsense, awukwazi ukucofa kwezi zixhumanisi ngokukhawuleza ukuze ubone apho iintengiso zibhekiswa kuyo. Kukwaphulwa ngokucacileyo kwemigaqo yokusebenzisa i-Adsense, kodwa unokwesokudla ukunqakraza kwisibhengezo, ukuba unenhlanhla ngokwaneleyo ukuyibona, kwaye ufumanisa ikhonkco / i-URL ukuvimba. Kwakhona, konke oku kuya kuxhomekeka kwinqanawa encinane.
Mhlawumbi indlela efanelekileyo yokudala uluhlu kukukhangela iGoogle malunga neentlobo zeemveliso okanye iinkonzo othengisayo, kwaye uqaphele ii-URL eziphezulu ezingama-50 eziza. Leyo yindlela efanelekileyo yokuthintela i-traffic traffic kwiindawo ezikukhuphisana nawe ngokucacileyo.