Hlola iiNtengiso Zakho ngeSicwangciso esiNtlanu seNtengiso kwi-Intanethi
Isicwangciso esithandathu seNkqubo yokuThengiswa kweNtengiso elandelayo, esakhiwe ngamava amaninzi ngokuthengisa i- intanethi kwishishini elincinci . Ngokwenza nganye yezenzo, uza kusakha ngokukhawuleza isicwangciso sokuthengisa esingasetyenziswa ngokukhawuleza kwaye uqale ukuvuna impumelelo yokuthengisa.
Inyathelo 1 - Chaza uMthengi wakho
Ukuchaza umthengi wakho kubalulekile njengoko kuchaza iimveliso zakho okanye ukubiza igama lakho ishishini . Ukuba awukenzi isicwangciso sokuthengisa ngaphakathi kwiplani yeshishini sakho, kufuneka uyenze lo msebenzi. ( Nantsi indlela yokwakha isicwangciso esigqityiweyo sokuthengisa , ukususela kwi- Unique Selling Proposition yakho ngokusebenzisa ukucwangcisa nokuphuhlisa ukucwangciswa.) Ukuba uqala ukusuka kwisikwere enye kwaye ufuna ukubhala icebo leshishini , lo Mgaqo-nkqubo weShishini uza kukukhokelela kwinkqubo yokunyathela nyathelo.)
Ukuba sele sele uchaze umthengi wakho ofanelekileyo kwisicwangciso sakho sezo shishino, unganqamuka ukuya kwiNyathelo 2.
Isenzo:
Phendula le mibuzo ngokunyaniseka njengoko unako. Ngamanye amagama, musa ukufaka iindleko zakho kwizinto ozilindeleyo okanye ithemba. Yintoni oyenzileyo, umthengi onamandla ngempela?
- Ngaba wam umthengi opheleleyo okanye umfazi?
- Ngaba umthengi wam ophelileyo uphuma ekhaya okanye ekhaya?
- Iyintoni iprofayili yomsebenzi wam umthengi ogqibeleleyo - umphathi, umphathi, usebenza, usomashishini , umhlala-ekhaya umzali , njl njl.
- Iyintoni imali engenayo yomnatha wam amakhasimende angafezekanga?
- Nguwuphi umgangatho wemfundo umthengi wam opheleleyo?
- Ngaba umthengi wam ogqibeleleyo unendawo yokuhlala kwisabelomali yokuchitha imali yam inkonzo / inkonzo ngexesha elinye, ngezinye iinkhathi okanye rhoqo?
- Abathengi bam abagqibeleleyo basebenzisa njani imveliso / inkonzo - bayayithengela yona okanye njengesipho?
- Ngaba umthengi wam ogqibeleleyo uchitha ixesha elide, elithile okanye ixesha elincinane kwi-intanethi?
- Uphi umthengi wam ogqibeleleyo ukhangele imveliso / inkonzo? Bobabini kwi-intanethi nakwiindawo ezibonakalayo?
Emva kokukubhalwa oku, kufuneka ube nomfanekiso omhle apho uqala ukukhangela ukubeka umyalezo wakho nendlela yokubhala ikopi yakho yomyalezo.
Inyathelo 2 - Khetha iithagethi zakho
Ngoku, uya kuthumela phi iintengiso zakho? Umzamo olungelelanisiweyo kwiindawo eziliqela kunye neendawo eziqhelekileyo zihamba rhoqo ngabaxumi bakho ngumkhankaso wokuthengisa. Ukuba ubonakala kwiindawo eziliqela ukubonakala kwakho kunye nomyalezo ogcinwe kunamandla kakhulu.
Iziza ezongezelelweyo ezinokukunceda ukunqumla-ukukhuthaza kwiindwendwe zakho, ngubani na oza kukubona apho, uya kubonelela ngokuqinisekileyo umyalezo wakho. Ieholide eziza kuthiwa zikhuthazwa kakuhle ziindawo eziza kucinga ngazo.
Ukuthengiswa kwe-Pay-Per-Click (PPC) kukunye ukuqwalasela umkhankaso wakho wokuthengisa. Ukuba untsha kwi-PPC, nyanzela kwiindawo ezivumela ukuba ubeke imida kwiindleko zemihla ngemihla.
I-Google AdWords ngumzekelo omhle. Oku kuya kukunceda ukuba uzame kwaye unqume amagama angundoqo asebenzayo ngokuhlawula ngokukhawuleza kwiinkalo zeprogram ye-PPC.
Emva koko kukho amanxibelelwano eendaba zoluntu; bonke abayaziwayo banikezela ukukhangisa kwabo ngoku. Qaphela:
Facebook Ad Basics
Ukupapashwa kwi-Instagram
Izikhangiso zePinterest: I-Guide elula (i-Hootsuite)
Qala ngeeNtengiso ze-Twitter
Qalisa ngeZistim kwi-LinkedIn
Xa uqwalasela i- website , intengiso yentlalo okanye i-newsletter kwisibhengezo sakho, jonga izinto ezifana nesithuthi, ukufakwa kweenjini, ukudibanisa kwangaphandle (zingaphi iindawo ezidibene kuyo), umgangatho weentengiso zangoku kunye neentlobo zemilayezo ekhoyo kwiintengiso zangoku.
- Ngaba baninzi ababancintisana nabo?
- Ngaba ukuthengiswa kohlobo olongezelelweyo kwi shishini lakho?
- Ngaba iintengiso azihambelani ngokupheleleyo nezoshishino zakho kunye neendlela ezijoliswe kuyo?
Zizo zonke izikhombisi zokulinganisa umyalezo wakho ogqwesileyo kwisitratti sendawo.
Ukufumana okungakumbi malunga nokukhetha iiplani zeendaba zoluntu ezilungileyo zokubhengeza iimveliso zakho kunye / okanye iinkonzo, jonga indlela yokwenza iSicwangciso soLuntu lweMidiya .
Ukujonga iIxabiso lakho lokuguqula
Iireyithi zokuguquka zixhobo ezibalulekileyo zokulinganisa. Oko kufuneka uyenze kukugqiba ukuba yiyiphi imfuno ofuna ukuyilinganisela kumkhankaso wakho wokuthengisa. Ngaba i-oda yokuthengisa? Abathengi beendaba? Ukukhishwa kwe-e-ncwadi yakho yamahhala?
Intlawulo yokuguqulwa yinkalo yokuqhafaza kuthatha ukuphumeza umlinganiselo wakho wokujolisa. Ngoko ukuba iphepha lakho linamaphulo ayi-1000, ukuchofoza kwe-14 kunye nentengiso enye ngosuku, ukuguqulwa kwezinga lakho li-1:14 okanye i-7.1%. Ngamanye amazwi, i-7.1% yeefowuni zivelisa ukuthengiswa ngeli xesha.
Vala ukubeka iliso kwizinga lokuguqulwa kwakho kuya kukuxelela ngokukhawuleza oko kusebenzayo noko kungenjalo. Unganqikazi ukuguqula okanye ukuguqula iintengiso zakho xa kuyimfuneko. Le yinkqubo ekuhambeni rhoqo uze ufumane okufanelekileyo. Khumbula kwakhona, isikhangiso singasebenza kakhulu kwindawo enye kodwa kungekhona kwenye.
Isenzo:
Yakha i-spreadsheet okanye uxwebhu oza kungena kuwo onke amasayithi kunye neendawo eziqwalaselwa kwikhankaso yakho yokuthengisa.
Inyathelo 3 - Uhlahlo lwabiwo-mali
Nangona abanye bacinga ukuba oku kufuneka kube yinyathelo lokuqala, ngokuqinisekileyo unako ukwenza ngcono uhlahlo lwabiwo - mali kwisicwangciso sakho sokuthengisa kwi-intanethi xa unengcamango efanelekileyo yeendleko ezibandakanyekayo. Oku kunokwenziwa kuphela xa uqikelele iithagethi zakho.
Mhlawumbi sele unomfanekiso engqondweni yendlela ongayichitha ngayo, ngoko buyela kwikhankaso lakho lomkhankaso wokuthengisa kunye neendleko zezo zonke izikhangiso ongathanda ukuzenza. Amathuba ukuba loo mali iya kudlula umlinganiselo wakho wokuchitha imali.
Isenzo:
Ngoku ke ungene kuloluhlu kwaye ubeke phambili kwiintengiso ngokubhekiselele apho ucinga ukuba uya kufumana ukuchaswa kakhulu kunye neziphumo ezifanelekileyo phakathi kwebhajethi yakho. Hambisa abanye kwiluhlu lokugcina. Khumbula, njengoko iintengiso ziqala ukutsala kwiziphumo unako ukubuyela rhoqo kwaye wandise umkhankaso wakho kuloluhlu lwezinto zokugcina.
Ukuba ubandakanyeka kwi-intengiso ngokukhawuleza, jonga rhoqo ngeveki yokuqala okanye kunjalo kwaye ujonge iziphumo zakho ukuqinisekisa ukuba uyahlawula iziphumo.
Ungakulibala ukuqwalasela i-swaps kunye ne-bartering njengengxenye yebhajethi yakho yokuhlawula kunye nokuthengisa. Amaninzi amaninzi aya kutshintshela i-newsletter yeentengiso okanye iintengiso ze-banner ngokubekwa okufanayo kwisayithi lakho. Akumangalisi ukubuza.
Isinyathelo 4 - Ukudala Isiqulatho sakho soMxholo
Ukuthengiswa kwe-intanethi kusebenza kakuhle xa ugxila kwizinto enye okanye ezimbini. Unokuba nemveliso eyahlukeneyo kodwa ukhethe enye okanye ezimbini izinto ezizithengisayo kwaye unesibongo esiqinileyo kwikharityhulam yakho ekujoliswe kuyo.
Emva koko zibuze, "Ndiyithengisa ntoni"? Ngokuqhelekileyo imveliso okanye inkonzo. Uthengisa inzuzo, into ebhalisa kwinqanaba lomzwelo. Ukuba uthengisa iintonga zokudoba, umzekelo, uthengisa umonakalo wokuhlawulela ngempumelelo i-monster echwebeni. Ukuba uthengisa izimonyo, uthengisa ubuhle.
Iintengiso eziphambili kakhulu zisebenzisa amagama anxulumene nomthengi. Ukusebenzisa Wena kunye Nakho kwaye ungalokothi ugxininise kum, kwiMithi, Yethu, Yethu okanye Yethu. Yakha amagama amaninzi angamazwi anxulumene nomkhiqizo-omnandi, othuthuzelayo, ophumayo, ovuselelayo, onomlutha - kunye nokusebenzisa ubuncinane omnye wabo kwisibhengezo.
Iikhonkoni nazo zixhobo zokusebenza zokuthengisa. Ziyakwazi ukulandelwa ngokulula okanye ngokwasemthethweni kwinqwelo yenqwelo yokuthenga. Sebenzisa iikhowudi ezahlukeneyo kwiindawo ezahlukeneyo zokukhangisa kwaye uya kubona ngokukhawuleza ukuba ngubani oya kukufumana ingqwalasela.
Isenzo:
Yakha isikhangiso sesicatshulwa kwento nganye kwi-intanethi yokuthengisa i-intanethi, uqiniseke ukutshitshisa ubuncinane ukuya kweyesithathu amagama angundoqo kwi-text. Iimpawu zentengiso zisebenza ngokubanzi ngeenhlamvu ezingama-60 nge-3, 5, 7 okanye 10 imigqa ende.
Emva kokuba unetekethi yakho yeetekethi, qela kwi-inventory yakho ye-banner. Ngaba kufuneka uhlaziye nge-holide umyalezo othile? Ngaba yonke imifanekiso inomfanekiso ofanelekileyo we-ALT? Ingaba umzobo ulungiswe kakuhle ngobukhulu (ngaphantsi kwe-20-50kb) kunye nesisombululo (72dpi)?
Ukuba udala iintengiso kwiipalati zeendaba zoluntu, khetha okanye wenze iifoto ezifanelekileyo kwaye uqinisekise ukuba ngamnye uhambelana neemfuno zepalati yeendaba yoluntu apho iya kufakwa khona.
Inyathelo 5 - Ukulandelela nokubeka iliso kwiintengiso zakho
Ukulandelela kunye nokuphendula kwimpumelelo yakho yephulo kubaluleke kakhulu ekugcineni umkhankaso wokuthengisa. Ukususela kwizibalo zakho zewebhusayithi ukuya kwizibalo zePPC, kukho iindlela ezininzi zokubona oko kusebenzayo noko kungenjalo. Ngokuqwalasela uya kufunda imilinganiselo malunga neentengiso zakho nendlela yokuzihlaziya iziphumo ezilungileyo.
Iindlela zokulandelela ziquka ukusebenzisa ikhuphoni ethile okanye iikhowudi zokuthengisa kwisikhundla ngasinye sokumiswa kwezibhengezo, ukuseta amaphepha angenayo ahlukeneyo kwisayithi sakho kwisilengiso ngasinye, kwaye usebenzisa isevisi encedisa ukulandelela umsebenzi.
Kukho iinkonzo zolawulo lweentengiso ezikunceda ukuba ulandele ukusebenza kwesikhangiso, njenge-DFP ye-DFP yeShishini elincinci, inkonzo yokukhululeka elula ukuyizalisa kwaye inikezela ukulawulwa kokulandelwa kwamatyala kunye nenkxaso. Ezinye iindawo, ezinjengeentengiso ze-Facebook, zinika iingxelo zabo.
Isenzo:
Ngosuku lweentsuku ezimbini zokuqala, hlaziya iziphumo zeentengiso ezahlukeneyo. Bhale phantsi kwiphepha lakho lokulandelela kwaye ubujonge nayiphi na indlela okanye iipatheni. Ziziphi ezenzayo, phi na kutheni? Ukuba abanye bengasebenzi, bathathe indawo kunye nabanye abaye okanye bazame enye ukusuka kuhlu lwakho lokubamba.
Emva kokuba uhlalutye umzekelo wokuhlaziywa kunye nokulawulwa kwezibhengezo uya kukwazi ukuba ungaphi na ukuba ufuna ukubeka iliso lakho imizamo yokuthengisa.
Iphulo leNtengiso Eliphumelelayo akufuneki ukuba libi okanye lilukhuni
Iimpumelelo zentengiso ye-intanethi zifikeleleke kuyo nayiphi na ishishini, kungakhathaliseki ukuba yintoni uhlahlo lwabiwo-mali. Ngokulandela amanyathelo ayisisiseko angundoqo kunye nokwenza ukulandelelana, unokudala umkhankaso ochanekileyo wokubuyisela utyalo-mali.