Kukho iindlela ezizamile kunye neyinyaniso zokuphumelela kwindawo yokuthengisa ngokuchanekileyo (PPC) . Isizathu sokuba unokufumana iincwadana ezichasayo ezivela kwiingcali zezindlu zangasese njengemali yabo echithwayo kwi-PPC yentengiso isoloko iphela kuba babengenayo inkcazelo malunga noko bafanele bayenze.
Makhe sihlolisise indlela yokwenza i-real estate PPC ukuthengisa ngokufanelekileyo nangendlela ebiza kakhulu.
01 - I-Real Estate SEO vs SEM: Yintoni i-SEM ne-PPC?
Nangona i- injini yokucwangcisa injini (SEO) kufuneka ihlale iinjongo ekuveliseni i-website ye-website ye-estate, kugcinwe ingqalelo ukuba iiwebhusayithi ezilishumi kuphela ze-real estate zingabikho kwikhasi lokuqala lemiphumo ye-Google ye-free yegama elingundoqo okanye ibinzana. Ezinye i-90% zeengcali zezobugcisa kufuneka ziqwalasele ukuthengiswa kwekhefu (PPC) ezithengwa phantsi kwe- intanethi yokuthengisa (SEM) .
02 - Izinto ezibalulekileyo zokwenza ngaphambi kokuba usethe i-akhawunti yakho ye-Google Adwords
Nangona uninzi lwezimpembelelo ze-PPC zangaphandle ziqhutywe ngabaqeqeshi bezakhiwo eziye zafunda malunga nendlela inkqubo esebenzayo nendlela yokuseta iintengiso, abazange bathathe amanyathelo okulungiselela ukuqinisekisa ukuba iiwebhusayithi zabo zikulungele ukuzisebenzisela iindwendwe. bevela kulabo batye bahlawula. Kufuneka uzame ukufumana ukuqonda okungcono kwe- Google Adwords yokubhengezwa kwesikhangiso esingakubeka ngaphezulu kwiziphumo ezihlawulwe ngexabiso eliphantsi ngokuchofoza (CPC).
03 - IWebhusayithi ye-Real Estate Content eyenza i-Leads Leads
Emva kokuba ufunde ukuba "ukuhlawula" kuhambelana namanqaku ewebhusayithi, uya kubona ukuba awuyithandi i-bounces. Zenzeka xa i-PPC yakho yokuthengisa i-real estate ithumela isivakalisi kwisayithi lakho kwaye ihamba ngaphandle kokuchofoza kumanye amaphepha. Oku kungabonisa ukuba abayifumananga into ababeyilindelwe kwifomati efanelekileyo yokuvakatyekwa xa bevela kuloo qhosha elihlawulwe.
04 - Isizukulwana seNkokeli esivela kwi-Real Estate PPC Marketing
Emva kokuba uhlawule ukuchofoza kwisiza sakho nge-PPC yokuthengisa, usenomvakalisi ongaziwayo, "umsolwa." Injongo kukuba bayeke ukufumana ulwazi lwabo loqhagamshelwano nge- call-to-action esebenzayo . Oku kubangelwa ukuba "krokre" kwi-"prospect" isimo, kukuvumela ukuba uthathe isinyathelo esilandelayo ukugcina phantsi kwefuthe lakho kuze kube sekulungele ukwenza.
05 - IiFomu zeeNdawo zokuThengisa kunye ne-E-mail ye-Drip ye-PPC yeNtloko yeNtloko
Emva kokuba unolwazi loqhagamshelwano lwezinto zokuxhamla, kukho konke ngokuhlala "kwengqondo engaphezulu" kunye nabo malunga nokuthengwa kwezindlu kwindawo yakho yemarike. Ukuba awukwenzi oku, baya kuzulazula kwiindawo ezininzi zeendawo zokuhlala kunye kwaye uya kugqiba ukubona ukuthenga okanye ukuthengiswa kwezibalo zomncintiswano. Funda indlela yokusebenzisa iifomu kunye ne-imeyile ye- imeyile ye-IPC yokulandelwa kwezindlu.