Ukuzifumana emnyango wangaphambili akunakulungile ukuba ulahlekelwe ngumva.
Ndingumqeqeshi we-WORST wangempela wehlabathi xa kuziwa nawuphi na uhlobo lothungelwano lomntu. Andiyenzi nje. Ngenxa yokuba ndingumbhali, xa andingabandakanyeki kwintengiselwano yendawo yokuhlala, ndihleli esihlalweni sombhali wam esichukumisa ikhibhodi. Ndiyindoda ethile. Ndiyanitshela oku kuba ndiyazi ukuba unokuphumelela ekuveliseni i- website ye-real estate ekhokelela kunye nokuhamba kakuhle kwezoqoqosho ngaphandle kokwenza intanethi.
Ukuba nawe unxibelelwano, yonke into engcono, kunye neyona shishini.
Ukusebenzisa i-PPC, Pay Pay Kota , ukuthengisa ukususela mhla ndifudukela kwidolophu kunye needolophu apho ndihlala khona, ndakhele ishishini elihle. I-100% yam ishishini lam livela kwiwebhusayithi yam, kwaye iya kuhlala ihlala. Ewe, ndiya kuthunyelwa, kodwa zivela kubaxhasi kunye nabathengi abandifumana kuqala kwi-intanethi, basebenzise iinkonzo zam kwaye bandithumela. Ngoko ke, okwesibini umgca weklayenti wavela kwiwebhusayithi ngokunjalo.
Makhe sicinge ukuba ufunde amanye amanqaku, mhlawumbi ngochungechunge nale, eqinisekisile ukuba unokuphumelela nge-website yokuthengisa. Ulandelele "iingcebiso ezilungileyo" zeendlela zokwenza ukukhangisa kwePPC, ukudala iimpapasho kunye namaphepha okufika, kwaye ubeke umxholo omkhulu kwiwebhusayithi yakho. Udale ezinye iingxelo ezikhethekileyo, amaphepha amhlophe, okanye i-eBook ukubonelela ngeendwendwe zakho kwiindawo zokubuyisana ngolwazi lwabo loqhagamshelwano. Ulungele ukubeka le ngxelo kumaphepha e-site afanelekileyo, kwaye lixesha lokuhlakulela "ifomu" ukuqokelela ulwazi lwabo lokuqhagamshelana kwaye uzibeke kwinkqubo yakho yokulandelelana.
Oku kubaluleke kakhulu, njengoko mhlawumbi iiveki ukuya kwiinyanga ezide ukusuka kwintengiselwano, ngoko kufuneka uhlale uphambili kwengqondo ngawo onke amathuba.
Unokuba ne-CRM, UkuLawula ubudlelwane kwabaThengi , inkqubo engayifumana ulwazi oluvela kwifomu kwaye idale iphrofayili entsha yethemba. Ndiza kukunika izixhobo ezicacileyo kweli nqaku ukudala ifom, zibeke ithemba kwi-system-follow-up, kwaye uzithumele ngokuzenzekelayo uluhlu lwee-imeyile.
Ndiza kusetyenziswa izixhobo ezimbini ezinokukhululeka ngokupheleleyo, kodwa ngokuqinisekileyo zindleko eziphantsi kakhulu. Ezi zixhobo zisebenza kunye ukuzenzekela ngokulandelelana kwakho kunye nokulandelelana ukugcina ithemba elingakumbi uze ulungele ukwenza ishishini.
Kukho inamba yezicelo zokudalwa kwefomu zewebsite, zombini njengesofthiwe kunye neenkonzo ze-intanethi. Ndahlala kwiifom zeWufoo ngezizathu ezininzi:
- ikhululekile okanye ayibizi kakhulu, kuxhomekeke kwinani leefom kunye nezithuthi
- Kulula ukuyisebenzisa nokudala iifom ezibukeka kakuhle kwi-site yam
- idibanisa nomphenduli-mpendulo kunye nesisombululo se-imeyli esiyithandayo
I-MailChimp isisombululo sam imeyili esilandelayo, kwaye ndiya kuhamba ngcaciso ethile kwiphepha elilandelayo. Nangona kunjalo, ifomu ye-MailChimp yefomu ayingekho nto ndiyifunayo, kwaye iWufoo idibanisa kakuhle, yingakho ndisebenzisa le micimbi emibini.
Kwinqanaba leenkonzo yamahhala, iWufoo inikeza umsebenzisi 1, iifom ezi-3, iingxelo ezi-3, ii-10 zeefom zefom zeefom, kunye ne-100 fomu / inyanga. Oku kunokwaneleyo kwiiwebhusayithi ezininzi ze-estate, kodwa inqanaba elilandelayo likhulula kakhulu amandla kunye neempawu.
Iimpawu zeWufoo Iifom - Yiya kwindawo ukuze uthole iinkcukacha, kodwa iifom ze-Wufoo zingenziwa ngezixhobo ezahlukeneyo zentsimi, izitayela kwaye zitshintshwe ngezihloko. Iimimandla zingadinga okanye zikhethiweyo, kubandakanywa neendawo zokungena phantsi kwezinto zokukhetha.
IiNgxelo zeWufoo - Ukusebenzisa i-Reports yomakhi, unokwenza iingxelo ngeetshathi kunye neegrafu ukukubonisa xa ujonga indlela ukuthunjwa kwakho kuhamba ngayo.
I-Wufoo - MailChimp Integration - Njengoko kunzima ukufumana, iphepha lokuhlanganiswa kwamafomu eWufoo kwi-MailChimp apha.
I-Website ye-Real Estate Ifomu Iingcebiso
Nangona usenokwenza konke ukufika kweli nqanaba, ufumana isivakashi sesayithi kwikhasi elifanelekileyo kwaye uvelise inzala kwingxelo oyinikezela ngefomu, awuphumelelanga uze uhambise ifomu. Ezinye iingcebiso:
- Gcina ifom ifutshane kwaye ilula, iindawo ezininzi ziya kubangela ukuba bayeke bayeke.
- Kudinga kuphela igama kunye ne-imeyile kwiifom ezininzi, njengoko kufuna ukuba inombolo yefowuni iya kunqumla ukuthumela.
- Gcina ifom e kufuphi neenkcazo zesibonelelo, ingxelo okanye i-eBook.
- Yiba nomyalezo wokubulela xa begqibile.
- Batshele kwifomu ukuba kwenzekani, njengokuba "Ingxelo yakho iya kuhanjiswa ngokuzenzekelayo nge-imeyile.
Ndine-Wufoo ukuhambisa ingxelo ngokuzenzekelayo kwaye ngokukhawuleza emva kokungenisa ifomu. Emva koko ukudibanisa ne-Mailchimp ithumela ulwazi lwabo ngaphezu kokulandela ukulandelwa kwe-imeyile. Emva kokuba ufumene umlinganiselo wenkcazelo ebalulekileyo yehhala kwiziko lakho kunye neengxelo ezizodwa kunye nolwazi oluphuculweyo olwenzelwa ezi fom, uya kuqala ukubona iisalathisi ezintsha.
Ingaba uhlawule isivakashi sesayithi kunye ne-PPC, iKhokhelo yokuThengisa, ukuthengisa okanye ukulawulwa ukuwafumana kwisayithi lakho nge-SEO okanye kwenye indawo yokuthengisa, yintoni oyenzayo emva kokufika kwayo eyenza umehluko phakathi kwezibalo ezilungileyo zewebhu kunye nekhomishini . Ukucinga ukuba uye wakwazi ukubenza bazalise ifom kwaye banike ulwazi lwabo lokunxibelelana ngokutshintshela ingxelo, i- eBook okanye ezinye izinto, ngoku lixesha lokuba lilandele ngendlela ebenza bahlanganyele baze balungele ukuthenga okanye ukuthengisa izakhiwo.
Nangona kukho iinkonzo ezininzi ze-imeyile ezilungileyo, ndakhetha i-MailChimp. Inqanaba lokukhulula lilungile ngokwaneleyo ekusebenziseni kwam kude kube kude, njengoko kuvumela ukuba i-imeyli ekholisayo iluhlu lwamakhulu. Izinga elikhululekile livumela abasebenzisi ababhalisele ku-1 000 kunye ne-6,000 i-imeyile / inyanga. Nangona kunjalo, ezinye iimpawu ziza kunokuba zilungele ukunyuka ukuya kwizinga elihlawulwe.
Yintoni Ongayenza Ngayo I-Akhawunti Yakho Ye-MailChimp
- Yakha ii-imeyile oziphendulelayo ezizenzekelayo
- Yenza uluhlu lweempendulo zabazenzekelayo, i-imeyli ye-drip
- Umkhondo uvula, ungabikho phantsi, udibanisa ukuchofoza kunye nokunye okuninzi kuyo yonke i-imeyile ethunyelwe
- I-MailChimp iphathe yonke imirhumo kunye neemfuno ze-CANSPAM
- Hlanganisa nezinye iinkonzo ezifana ne-Google Analytics, iifom ze-Wufoo, i-Facebook kunye nokunye
- Thelekisa ukusebenza kwemikhankaso yakho ye-imeyile kuzo zonke ii-akhawunti ezinxulumene ne-akhawunti kunye ne-MailChimp
Ndingasebenzisa njani i-imeyile yokuThengisa i-Real Estate Imeyili yokuLandela
Mhlawumbi ndinesicwangciso esiluhlukileyo sokulandelelana, okanye i-imeyili ye-drip, kunabanye abaqeqeshi bezindlu. Ndiyinto ephantsi kakhulu kwaye andifuni ukubeka umngcipheko kwam. Enye indlela endiyenzayo kukuba kubekho uchungechunge olufutshane, ngokuqhelekileyo kuphela ii-imeyile ezine, ngenxa yephulo lokuxhoma kwabathumeli abatsha. Ngamanye amagama, xa umntu omtsha egcwalisa ifomu aze atyathelwe kwinkqubo yam i-automated, bafumana ama-imeyile amahlanu kuphela. Oku kuya kuba ngulowo ohambisa izinto azicelileyo, ngokuqhelekileyo ngokukhawuleza, ezilandelwa ngoluhlu lwee-imeyile ezine kwiiveki ezimbalwa.
Ndafumanisa ukuba ndibaxelele oko kwakuza kubakho ukukhawulela " ukungabikho phantsi " ngokubalulekileyo emva kokunikezelwa kweyokuqala kwiinkomfa ezine ze-imeyile. Ngamanye amazwi, ndibaxelela kwi-imeyile yokuqala yokuba kuya kuba ezine kuphela. Oku kuthatha indawo "engaziwayo" malunga nokuba ndiza kubakhathaza kangakanani. Ikhasi elilandelayo kweli nqaku liqulethe umbhalo wee-ezine zam ii-imeyile emva kokuba uhambisa ingxelo. Uza kubona indlela endingazama ngayo ukuyigcina kunye neyayithi yam njengendawo ekhethiweyo yokuya kwiinkcukacha zendawo yokuhlala yangaphandle.
Injongo yam yoPhulo lwe-imeyile ye-Drip
Ndifumene kwiminyaka eyi-10 yamava ngokwenza lolu hlobo lokuthengisa kwiwebhusayithi ye-real estate, ukuba i-imeyli nganye emva kweenyanga ezintathu idibene kunye nam mathuba am. Oku kwongezwa kwi-imeyile ekhuselekileyo ngeenkcukacha zamanani okanye ukukhulula ingxelo ekhethekileyo yohlobo oluthile. Khumbula ukuba ndathi kancinci. Ngoko ke, i-imeyile yam ngekota iyinto yee-quarterly report yezinto ezithengiswe kwiinyanga ezi-3 zangaphambili. Ndidibanisa abamkeli kwi- PDF ingxelo kwi-Intanethi, kwaye ndibone ii-CTRs (Chofoza NgeeRatios) ezigqithise kakhulu kwimigangatho yemveliso. Kungenxa yokuba abathengi nabathengisi bobabini bafuna ukwazi oko kwenzekayo ngeemarike.
Zive ukhululekile ukufumana imibono okanye ukukopisha umbhalo osebenza kuwe kule mizekelo ye-imeyile. Ngoku ndithumela ii- imeyli zee-imeyile kumathemba amatsha kwiifomu zokuhanjiswa kweengxelo kwiwebhusayithi yam ye-real estate. Nantsi itekisi yaleo imeyile kunye neshedyuli:
I-imeyile # 1 - Iphuma emva kweentsuku ezimbini emva kokutshata uluhlu.
Siyabonga & Iimpahia ezininzi zeTaos
Siyayixabisa isicelo sakho sakutshanje senkcazelo okanye iingxelo ezikhethekileyo ukusuka [igama lomthengisi apha]. Sifuna ukulandelelana nale imeyile kunye nezinye ezithathu kwiiveki ezilandelayo ukuza kukuqonda ngewebhusayithi kunye nobutyebi baseTaos kunye nolwazi lwezindlu ezikhoyo apho.
Enye yezinto zokuqala iindwendwe ezininzi zinendlela yokukwazi ukuba zonke zezi MLS, IiNkonzo ezininzi zokuBhalisa, iindawo. Kukho abangaphezu kwama-40 kuwo, kwaye ekubeni sigubungela indawo enkulu kuneTaos County, sazi apho ezi ndawo zingakunceda ekucwangciseni uphando lwakho ukuze unikezele uluhlu apho ufuna ukuba.
Yithatha nje le nxu lumene kwimephu kunye nazo zonke iindawo ezifakiwe, okanye zibhetele, zithatha le nxu lumene kwiphepha kunye neendawo ezibizwa ngokuba zidibene nolwazi oluthe ngqo malunga ngamnye. Kuza kuba neemephu, ulwazi olunzulu lobunzulu, kunye neefoto okanye iividiyo kwiindawo ezininzi.
Siyabonga kwakhona ngomdla wakho, kwaye khumbula ukuba [igama lomthengisi apha] nguMthengi ozinikezele nguMthengi, ungathathi uluhlu ukuze akhonze abathengi ngaphandle kwempikiswano.
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>>> Qaphela: Le imeyile yokuqala ibatshela oko kuza kwenzeka, akukho mangaliso. Ukwenza oku kunqumla i-imeyile yam yokuqala ayibhalisi ngokubanzi. Kwakhona kunika uncedo oluxabisekileyo ekuhleleni zonke iindawo zeMLS.
I-imeyli # 2 - Iphuma emva kweentsuku ezingama-5 emva kokutshata uluhlu.
Vumela iNkqubo iyenze i-Taos yakho i-Real Estate Search
Ukuba unjengeenkoliso ezininzi zeTaos zangaphandle, ufika kwisayithi ngokuqhelekileyo uze ufake i-criteria yakho yokukhangela kwakhona, ukhangele uluhlu olutsha olungazange lubonwe ngaphambili. Nangona kunjalo, akufuneki ukwenza oku.
Ndiyakwazi ukudala uphando olusisigxina lwakho oluthatha iikhrayitheriya zakho kwaye uxelela iMLS ukuba ikuthumelele isilumkiso se-imeyile kunye neenkcukacha zoluhlu olutsha olulinganisa iimfuno zakho zokusesha, nangosuku olufakelweyo. Kuya kukwazisa kwakhona xa omnye wemidlalo yakho inokuguqulwa kwexabiso, ukuvumela ukuba ubukele i-bargains.
Ukufumana enye indlela, yiya kule fom uze unike iinkcukacha zolu hlobo lwepropati onomdla kuyo. Ndiza kukhangela uphendlo lwenkcubeko kwaye uza kuqala ukufumana izilumkiso ngokukhawuleza.
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>>> Qaphela: Labo abakhethayo ezi ngxelo zizenzekelayo ngamathuba am, njengoko kubonisa ukuba basondele kwisigqibo sokuthenga kunabanye. Phantse wonke umthengi wam intengiso unomntu ofumana ezi zilumkiso.
I-imeyli # 3 - Iphuma emva kweentsuku ezili-8 emva kokuba bayifake uluhlu.
Jonga ulwazi oluninzi lweeTaos
Xa usebenzisa iphepha lethu lophando lwefa leTaos, ubona okubizwa ngokuba yi-IDX yophando. Bonke abathengi kwii-Taos MLS baye bavuma ukuthatha inxaxheba ukuze ubone zonke uluhlu ekufuneni kuyo nayiphi na indawo yomthengisi. Nangona kunjalo, esi sivumelwano siqingatha inani lemali, okanye inani leenkcukacha zolwazi, ukuba sivunyelwe ukupapasha.
Ngoko, ubona imimandla efanayo yenkcazelo kungakhathaliseki ukuba yiyiphi indawo yomthengisi oye uyifunayo. Ukwahluka kokusebenzisa [igama lomthengiso apha] uphendlo ifomu ekhethekileyo kwicala lasekhohlo kwesikrini sokukhangela. Qaphela ukuba kukho ifomu yokungena igama lakho, idilesi ye-imeyile kunye namanani e-MLS. Xa ufumana uluhlu olusesekweni lwakho olufuna ukungazi ngokubanzi, ungangena iinombolo ze-MLS njengoko uhamba kwifomu.
Xa usulungile, ngenisa ifom, kwaye iya kundithumela manani amanani e-MLS. Ndiza kudala ingxelo kuwe ngalazo zihlomelo, kodwa ngolwazi olungakumbi, ubuncinane ubuninzi beenkcukacha ezingama-40. Uyazazi i-Lottery ngaphezulu malunga nohlu, kubandakanywa isiqhagamshelo phantsi kwesithombe esiphezulu esithathayo ukuba ubhale ukuba i-broker yomnxephekisi iqhotyoshelweyo, njengokuhlola, izicwangciso zomgangatho, ukucaciswa kunye nokunye.
Ukukhawulezisa le nkqubo yencwadana, nceda ngenani amanani akho e-MLS kunye nama-commas phakathi kwabo ngo-#####, ####, #####.
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>>> Qaphela: Oku kusebenza kakuhle, baninzi baya kuthumela oku ngaphezu kweyodwa, ngamanye amaxesha ngeveki. Inkqubo kuphela ibeka idilesi entsha ye-imeyile kumkhankaso we-imeyile we-auto-responder, ngoko bafumana le ngcelele kuphela.
I-imeyli # 4 - Iphuma emva kweentsuku ezili-12 emva kokuba zibethe uluhlu.
Iingxelo zexesha elizayo kunye ne-imeyile
Ekuqaleni, sikuxelele ngezi nkalo ezine ze-imeyile, kwaye oku kukugqibela. Ndiyathemba ukuba ulwazi kwiingxelo nakwii-imeyile lkuncede ukuba ube nokuqonda okungcono imakethe yeTaos yangempela.
Nangona akuyi kuphinda kubekho ii-imeyile kulolu chungechunge, ngokuqinisekileyo ayikho enye i-imeyile ene-automated, ukuba uhlala eluhlu lwethu, kuya kuba nama-imeyli ambalwa minyaka yonke malunga neenkcukacha zamanani kunye nokuthengisa izimvo. Ndiza kuthumela, kungekho rhoqo kwii-quarterly, i-Taos iingxelo zeemakethe zengingqi kunye ne-MLS ezithengiswayo iinkcukacha zepropati. Oku kuya kukunceda ulandelele imarike. Ngokuqinisekileyo, nceda uqhubeke nokutyelela [igama lomthengisi apha] kwisiza. Kwakhona, unako ukuthabatha amanqaku ahlaziyiweyo kwikhasi lemiqathango kwisayithi.
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>>> Qaphela: Ndiyiphakamisa ngokuzixelela oko kuza kwenzeka ixesha elide. Ndiphantse ndize ndizibhalise phantsi ukuba zifika apha.
Yilo lonke uchungechunge!
Unokuzifumana ngokuqinisekileyo iziqulatho ezine eziqingqiweyo ze-imeyile ukusetha umphenduli wakho we-auto okanye umkhankaso we-imeyile we-drip. Akufanele ukuba lide kakhulu, kwaye ngamnye kufuneka abanike into ethile yexabiso. Uthembise i-imeyili rhoqo, kwaye uya kufumana ukuba loo ma-imeyile aza kuba namaqhosha ekhonkco ephezulu ukuze afumane iingxelo. Isebenza kakuhle kum.