1. Ukwenza kube nzima ukuZibhalisa
Masiqale nge-biggie.
Akunakukufihla kuphela okanye ukungabandakanyi isixhumanisi sokungazibhalisi ukufumana abafundi ukuba bakhononde kwaye bacinge ngegama lakho ekukhanyeni okubi, kodwa unokungena kwiinkathazo ezininzi (njengokuba ungabandiswa ngumgca nge-imeyile yakho yokuthengisa) xa uphula imithetho ye- CAN-SPAM . Faka okukhethiweyo kunye nokulula ukufumana ukhetho olungabhalwanga phantsi kuwo wonke umyalezo.
2. Ukuchukumisa i-Spam Filters
Ngethuba sithetha ngogaxekile, qiniseka ukuba imiyalezo yakho ayiyikucima i-alamu yogaxekile kwaye ungalokothi uyenze kwiibhokisi ezingenayo. Esi sikhokelo esivela kwi-MailChimp dwelisa ezinye zezinto eziqhelanisiweyo zigaxekile omele uziphephe.
3. Ukukhuthazwa kweNcwadana
Injongo enye yeendaba ze-imeyile yakha uluhlu lwakho lwe-imeyile . "Akuyiyo imeko" yokwakha i-newsletter kunye nababhalisi baya kuza. "Ufanele usebenze kakhulu ngokukwakha uluhlu lwakho. Unokwenza oku ngokukhuthaza i-newsletter yakho kwiwebhusayithi yakho nakwiziteshi zentlalo, kwaye ngokuquka ikhonkco yakho iisayina kunye nezinto zokuthengisa.
Ungaphinda ufune ukwenza inxaxheba yolondolozo lwengqolowa yoluntu ukuba ezininzi iiplatifti zokuthengisa zifumaneke kubasebenzisi. Oku kuya kudala uluhlu lwemibandela yakho yangaphambili ongayifumana kwixesha elizayo.
4. Ukusebenzisa iNjelo yoLwimi olufanayo Njalo ixesha
Umgca wakho wesifundo kufuneka ubonakalise umxholo womyalezo wakho ukuze abafundi bahendwe ukuyivula kwaye abayi kudumala xa besenza.
Ukususela kumgca, nangona kunjalo, kufuneka uhlale unye (mhlawumbi igama lakho okanye igama lakho lebhizinisi) ukuze abafundi bazi igama lakho baze baqaphele imilayezo yakho kwibhokisi yabo yebhokisi.
5. AwuSebenzisi iComputer Platform ye-imeyili
Iintsuku zokusebenzisa i-Gmail, Outlook okanye umlayenti wakho we-imeyili ozikhethele ukuthumela imiyalezo yokuthengisa iyaphela. Oku akusiyo kuphela into engenzi nzuzo, kodwa ayikho into eyenzekayo, ngoko awuyi kukwazi ukuba imilayezo yakho ivuliwe okanye ikhonkco zakho zicofa. Oku kungenza idilesi yakho ye-IP kunye ne-imeyli ikhutshwe kwabanye ababoneleli kuba baya kujonga imilayezo yakho njengogaxekile. Iiplani zokuthengisa nge-imeyili yindlela ehlakaniphile yokuhamba.
6. Ukususa i-Email Test
Ukuba uthumela imilayezo ye-imeyile ye-HTML, kuyimfuneko ukuba uvavanye imiyalezo yakho kwiintlobo zabaxumi be-imeyile ukuqinisekisa ukuba imilayezo ibonakala ngathi iyafuneka kwaye zonke izixhumanisi zakho zisebenza. Kufuneka uvavanye imilayezo yakho kwiipulatifomu ezininzi, kubandakanywa nezixhobo zeselula. I-platform yakho yokuthengisa ye-imeyli ingaquka inkalo yokuvavanya. Ungasebenzisa kwakhona inkonzo efana neLitmus, eya kuhlola ii-imeyile egameni lakho kuma-imeyile angama-30 kunye neefowuni.
7. Ukuthumela imiyalezo kwisiseko esingavumelaniyo
Kufuneka ube neshedyuli ehambelanayo yeendaba zakho zee-imeyili.
Ingaba uthumela i-newsletter yakho ngeveki, nge-Yakoekly okanye ngenyanga, kufuneka ithunyelwe ngomhla omnye, malunga nexesha elifanayo. Imiba yexesha. Ukuba uthumela iincwadi zee-imeyile rhoqo, unokuba nenani labafundi abangabhalisi ngenxa yokuba likhulu kakhulu. Ukuba uthumela ngokugqithiseleyo, kunjalo, ababhalisile bakho bangakulibala ngokuzenzekelayo kwaye bawubhale ngokuzenzekelayo umyalezo wakho njengogaxekile kuba bawakhumbuli oko.
8. Ukulibala ukuhlaziya iiNgxelo zakho
Isicwangciso esihle sokuthengisa i-imeyile siza kubandakanya umsebenzi wokunika ingxelo onika ingqiqo ebalulekileyo kubabhalisi bakho kunye nokusebenza kweencwadi zakho zeendaba. Uyabona ukuba kaninzi kangakanani umyalezo wakho ovuliwe, zihlandlo eziliqela eziqakraziweyo, ziphi iinkcukacha eziqakathekileyo, kwaye zingaphi zibhalisa kwaye zingabikho phantsi. Ungayisebenzisa le ngcaciso ukuphucula iifayile zakho zeendaba ngexesha.
Ngoku ukuba uyazi ezinye "ezingenziwanga" zokuthengisa i-imeyile, ungaqalisa iqela lakho elilandelayo nge-slate ecocekileyo. Sebenzisa uluhlu olungentla njengoluhlu lokutshekisha oluya kuphucula ukusebenza ngokubanzi kwemilayezo yakho yokuthengisa ye-imeyile.