Ingaba i-obbsession neyamnandi kwiminyaka eyi-Millennial iphelile?
Ukulandela ingxelo ye-Forrester ebizwa ngokuthi "I-Kids Are Overrated:" Musa ukukhathazeka malunga neeMillennials "- umnxeba wokuyeka ukuxhalaba malunga neenkulungwane zeminyaka (ezazalelwa phakathi kuka-1982 no-2001) encinane kwidolophu yokudala ".
U-hipster okhulayo ohlala inkululeko, ubugcisa kunye nezinto ezilungileyo ebomini. Okanye ngakumbi, i-Yuccies "isicande seGeneration Y, esithwalwe yintuthuzelo yasemaphandleni, indoctrinated ngamandla angaphezulu kwezemfundo, kwaye ikhuselwe yinto enyanisekileyo yokuba asifanelekanga kuphela ukuphucula amaphupha ethu; kufuneka sizuze kubo."
Oku kuhle kakhulu. Aba bantu abangekho-ndebe, abangenabo tattoo banokuthi basebenzise iteknoloji kwaye bathengise ukutya njenge-hipster yabo yokuphefumula (okanye i-hipster yabo yangaphambili).
I-statistical ethandwayo ye-Millennial-eyaziwayo kukuba i-Millennial eyi-10 iphendukela kuma-21 imihla ngemihla eMelika. (Baza kusela loo nto! Iwayini kunokuba ubhiya, oko kukuthi.) Ngokuqinisekileyo abo bantu bangabantu bezedijithali - "isizukulwana kuphela esinobuchwephesha obutsha abayifanele ukuba bazivumelanise nazo. Akumangalisi ukuba abasebenzisi abanomdla kakhulu, "uphando lwe-Pew Social Trends luka-2014 lubonisa.
Sekunjalo i-New York Times yashicilela i-Millennial Madness eninzi ye-infographic, ecacisa ukuba abantu bezobudala kunye nezitishi ebomini bayayiqonda iteknoloji namhlanje, ngokunjalo nangomhla wee-Millennial.
Yuccies Eat Out
U-Yuccie David Infante wachaza ngokuzimela ngokwakhe uthi ububele bakhe buya kudla ngaphandle.
"Siyinxalenye enkulu yesizathu sokuthi i-43% yazo zonke iidola zokudla ezidlulileyo ichithe kwiivenkile, endaweni yekhaya ... Kufuneka ube ngu-Instagrammed."
Esi sizukulwana siphinde siphuze ikhofi ngakumbi kunanini ngaphambili (sibonga ngokukhula kwinyaka yobudala be-Starbucks kunye / okanye iCafmore Girls ). Le nkcazo ichaza indlela ezinikezelwe ngayo kwi-Starbucks, iMicDonald kunye nezinye iindawo zokutya zokutyela eziwaka-mill (i-Yuccie infographic ayifuni ukutsala umnatha).
Ngako-ke, Ngaba iMinyaka Yeenkulungwane Zidla Eyona Ngaphezulu?
Kodwa linda! Uphando olwenziwa yiqela le-NPD lubonakalise ukuba ubuncinane iMillennials ethile yanciphisa imali yokuchitha ivenkile, ukuya kwi-96 yezigidigidi zamaRandi. "I-Millennials ithi bapheka ekhaya ngokuphindaphindiweyo baninzi 'abasengqondweni yonke ukuba benze njalo,' kwaye malunga nesiqingatha bathi bathanda ukupheka."
Izizathu zokutya ekhaya zazibandakanya intlawulo yokutya ngaphandle kunye nokukwazi ukwenza okuninzi okunempilo, ukutya okulungileyo ekhaya.
Ndikulungele ukubethelela ukulungelelana kunye nokunyanzeliswa kokutya ngelixa kwiifowuni zabo okanye iikhomputha zidlala inxaxheba kulo mkhuba; awunakukwazi ukuba ungalindela ntoni kwivenkile yokutyela kwaye ingxaki ingaba yinto eninzi ukuyithatha.
Ngamanye amazwi, i-Whole Foods inokuthi ichaneke ngokubhekiselele ekujoliswe kuyo kunye ne- tech-centric yayo entsha, ifomathi encinci "yokulungelelanisa" izitolo ezinokuthi zikhuphisane ngakumbi ne-Trader Joe, ekwazi ukulungele ukutya okulungele ukutya.
Enyanisweni, uphando oluninzi lubhekisela kwi-Millennials ekhetha ukufumana ukutya kwiindaba ezilula, ezinokuthi uchaze ukuba kutheni nje iWalmart ixhamle ekufumaneni i-brand yabo-mhlawumbi ngenxa yokunyuka kokutya oku-organic- iyona khetho yokuthengisa i-Millennials.
Izinto ezi-5 Izinto zokutya kufuneka ziyenze
Nsuku zonke kubonakala kukho impazamo ephikisanayo malunga nezinto ezifunwa nguMillennials. Umgca wecala kukuba i-teknoloji iyalawula kwaye abathengi baneminqweno kunye neemfuno ezahlukileyo.
Gcina ugxininisa kumava aphezulu kumthengi, nokuba unayo indawo yokudlela, ukhiqiza ukutya, ube nokutya okuthengisayo okanye into ephakathi:
- Khuthaza ukwabelana ngoluntu kunye noqhagamshelwano kwisicwangciso sakho senkonzo yabathengi.
- Yiba nobugcisa bezobuchwepheshe, nokuba uvumele abathengi basebenzise ii-fowuni zabo ukulandela kwangaphambili okanye ngokukhawuleza bafumane iimveliso ezizinzileyo kunye neefowuni .
- Ukunikela ngokutya okulungileyo.
- Yakha amava kumakhasimende agxile kwi-experience: sampling kunye nolwazi olufihliweyo. Buza abathengi oko bafuna. Oku kubandakanya ukusetyenziswa kweengxowa-mali ezixhasayo kunye neendlela zokubambisa abantu kwi-shishini lakho lokutya.
- Yazi uphinde uxhumane nomnxeba wakho phambili; ukuba awufuni ukwenza oku ngasentla kwaye i-brand yakho kunye nezoshishino zihambelaniswe kunye ne-tech-tech, i-values-old-fashioned, oko kuba njalo! Yazi ukuba ngubani ofuna ukutsala ukuqonda ubunzima bakho bezoshishino kwaye ukuba zonke uzilungiselele impumelelo.
- Amanqaku ebhonasi: Yenza into yokuzivakalisa ngokuzenzekelayo, umgangatho othetha kwi-Millennials, ngokwe-2015 MSLGROUP / Hartman Group.
Ingxenye yokukhala ukuphela kokulungiswa kweMillennial ingakhokelela kwiinkcukacha eziphikisanayo kunye nokuba, njengoko uSty wathi, "ngaphakathi ngaphakathi sonke sinjalo."
Ngaba izigidi ezingama-76 ze-Boomers kunye nabakhulileyo abahlala ekhaya badinga ukunakwa kwiimfuno zabo zokutya ekhaya njengezigidi ezingama-80 ze-Millennials kunye ne-GenXers?