Oku kunokuba kubi kakhulu kodwa kubonisa ukuba kwindlela enye okanye enye, abashishini bezolimo kufuneka baqikelele ukuba iintlobo zokuthenga iintengiso zidalwa ngaphambi kokuba umthengi aphumele iindawo zokuthenga ukutya. Kubaluleke kakhulu ukuqonda ukuba ukuziphatha kwabaxhasi kwi-intanethi kuqhuba uluhlu lokuthenga ukutya kwiindlela ezintsha kunye neendlela eziguqukayo.
Ndacinga iiNkcukacha eziPakanyisiweyo zodwa ngoncedo ekuboneni indlela umthengi athengayo ngayo le ntsuku.
Iimpawu ezifakwe kwiPakethe zikhokelela kumniki-mveliso weemarike kwimpahla yabathengi, ukutya kunye nesiphuzo ngoko ke bam abantu-ukuya kwii nyaniso!
Iiprakethi ezenza umsebenzi owonayo
Okona kuninzi kuninzi imali yokugcina imali yamama ( yebo abasetyhini basenza uninzi lwezitolo zokuthenga iindawo zokuthenga ) bathatha uhambo oluthengayo lokuthenga nge-Walmart ngenxa yeprogram ye-Ad Match ye-Ad Match, inkqubo yenza i -Walmart kwixabiso eliphantsi kunaphi na ... ukufanisa nawuphi na umncintiswano wexabiso. (Qaphela ukuba lo mkhangeli unceda amabhizinisi okutya abesifazana okwenza ukutya okunempilo angena kwiWalmart njengoko ezi zixhobo zibhenela kubomama abathengisa kwiWalmart!)
Uluhlu lokuthenga ukutya luguquka ngenxa yamandla aqhubekayo kwiimpawu zecandelo lovimba bee-bhokisi kunye nokuzaliswa kwabathengi bee-bhokisi ezizimeleyo kunye nokuphucula okanye ukugqithisa umgangatho xa kuqhathaniswa nezilinganiso zempawu zesizwe.
Uluhlu lwesitolo aluthenganga ngaphantsi kwintengiso yeJoe njengoko ufunayo kuphela uluhlu lwezinto zokuthenga kunye nezinto ezichazwe ngamagama.
Abathengisi bakaJoe abangaphezu kwama-80% abo bathengisa phantsi kwe-brand Trader Joe.
Ukuthengwa kweeNkcukacha zokutya
Ndacinga iiNkcukacha eziPakanyisiweyo zodwa ngoncedo ekuboneni indlela umthengi athengayo ngayo le ntsuku. Iimpawu ezifakwe kwiPakethe zikhokelela kumniki-mveliso weemarike kwimpahla yabathengi, ukutya kunye nesiphuzo ngoko ke bam abantu-ukuya kwii nyaniso!
Amaqhosha ahlanganisiwe abathengi abathengi ngokutya kwiiyure ezingama-24 zokugqibela baza bafumanisa ukuba i-31% yayisandul 'ukufumana, yabonwa, okanye yayiva uhlobo oluthile lokuthengiselana kwintengiso kwivenkile yokuthengisa apho bachithwa khona ukutya.
Ngokwemibiko yabo "Ngenxa yokuba i-65% [yabathengi] ixelele ukwenza naluphi na uhlobo locwangciso lohambo lwabo lokuthenga, olubandakanya ukuqokelela amakhuphoni nokukhangela imveliso okanye ukuthengiswa kolwazi, ngenxalenye ye-intanethi-abathengisi bokutya abanakulungiseleli eli thuba. "U
Inxalenye yokugqibela, nge-Intanethi , ibaluleke kakhulu kubasomashishini bokutya ukuba baqonde-okokuba, abathengi bakwenza njani uluhlu lwezitolo zokuthenga iintengiso kwiintanethi kunye nendlela echaphazela ngayo ukuveliswa kwemveliso entsha.
Yintoni abathengisi bokutya basebenzise ukwenza izigqibo
Phakathi kwabathengi abafumene nayiphi na uhlobo lokuthengiswa kwezonxibelelwano kumthengisi wabo wokutya, i-70% yafumana iisetyhula eziprintiweyo zendabuko okanye iiflaya, kwaye i-41% yabona iintengiso zephephandaba. Nangona kunjalo, imithombo engabonakaliyo, imithombo yeendaba entsha inokuxhomekeka kumdala ( amashishini amatsha ukuthengiswa kwe-intanethi kunye neendaba zoluntu ): ipesenteji efumene imilayezo ye-imeyile (6%) idibene kancane nalabo babone iintengiso ze-TV (5%), kwaye ipesenti ezafumana imilayezo ye-Facebook (2%) zibophe abo babesiva iintengiso zomsakazo.
Indlela yokwenza uMveliso wokutya uqalise ngakumbi ukuphumelela
Abashishini bezolimo bangenza imveliso yabo entsha iphumelele ngakumbi ngokuqonda ukuqhubela phambili kwindlela yokuziphatha kwabathengi. Itafile zibonisa ngokucacileyo ukuba i-Imeyili yokuThengisa ne-Facebook zilingana kakuhle kunye nezobugcisa zethelevishini kunye neTrodiyo.
- Qaphela ukuba kukho amathuba okukhuthaza iimveliso zakho ngokuthatha inxaxheba kwiinkqubo zokuthengisa ze-imeyile zeentengiso.
- Yenza yakho inkqubo yokuthengisa i-imeyile kwaye uqhagamshele kwiivenkile ezicetywayo apho abathengi bakho bangathenga khona.
- Qinisekisa ukuquka oku kwiphankaso yakho entsha yokuvelisa umkhiqizo.
- Yenza inkcazo ye-PowerPoint yokuthengisa ukugqamisa imizamo yakho yokuThengisa i-Facebook kunye ne-imeyile kwaye ubonise indlela esebenzayo ngakumbi kuneendlela zemveli zentengiso.
- Yenza imizamo yakho yokuthengisa ukulinganisa iinkcukacha zabaxhasi bakho. Ukuba ujolise kumadoda okanye kumashishini, uya kufuna ukuqonda ukuba yeyiphi imidiya yoluntu kunye nokuthengiswa kwezithuthi kuya kufinyelela ngakumbi iithagethi zakho - ke ukhethe iziphumo zakho kwisicwangciso sakho sokuthengisa .
Iinkcukacha ezivela kwiiNkcazo zePackaged 'Ukufundwa kweengcamango ze-shopper kuboniswe kwingxelo, Ukutya kweeNkcazo zokuThengisa ngo-2011.