Ukuveliswa kweMveliso emitsha kwicandelo lokutya kunye nesiphuzo ngenye yezinto ezincinci eziqingqiweyo zokufumana umkhiqizo wakho kwi-shelf uze ufike kwisibhengezo somthengi.
Abanini-ntlanzi bokutya abaqala ishishini lokutya okanye abo baqhuba ishishini lokutya banokuchitha i-dollar eyigugu yokuthengisa kuphela ukuba bafumane ubunzima bokungena kubathengisi nakwicala lomthengi okanye ngakumbi, ukuhlala kwishishini.
Umyinge wokuphumelela ukuveliswa kwemveliso emitsha kunene kwindawo ethile malunga ne-10% ngokweNielsenWire. I-Nielsen yinqwadana yophando eyenza ulwazi oluvela kwi-rejista ye-scanner ye-supermarket, iyigxotha, ihlambulule idatha kwaye iguqule ibe yinto yolwazi oluxabisekileyo elisetyenziselwa ivenkile kunye nokutya kunye nezixhobo zokusela kwi-US.
U-Nielsen wenyuka ngeenkqubo ezahlukeneyo zokuQala uMkhiqizo omtsha, 12 Iimpawu ezibalulekileyo zokuThengwa kwabathengi. Ndiyathanda "amanyathelo okuya ..." uncedo ukususela kuba ukutya abasomashishini kufuneka babe lula ukuqhuba iinkqubo zokukhuphisana-andinakukuxelela ukuba kunzima kangakanani ukutya kunye nesiphuzo sezitolo .
Ndiyasebenza kunye namakhulu amabhizinisi oosomashishini kunye nokubona abaninzi kakhulu behlulekile ukuveliswa kwemveliso emitsha. Amanyathelo aseNielsen yindlela enkulu yokutya abasomashishini ukuba bafike kumgca womthengi. Eli nqaku lijolise kwisinyathelo 1 kuba impumelelo incike ekusebenzeni kweli nqanaba:
Unokwenza Ukwahlukana Kokutya Kwakho
Kuthatha okungaphezulu komkhiqizo ozonambithekayo wokumisa umthengi wevenkile kwaye ufumane umthengi wevenkile ukuba azame umkhiqizo wakho kwaye uyithenge kwakhona.
Oko kuthetha ukuba umkhiqizo wakho kufuneka ubekwe ngokwahlukileyo kwaye ukonkcenkceshe kangcono akwanele. Ndicacisa iIndleko ezi-5 zokubeka iPhepha loKutya kunye neZiselo. Kuya kukunceda ukuba ubone ukuba imveliso yakho ihluke njani.
Zibuze ukuba ngaba abantu bafuna imveliso yakho? Kufuneka ibe yinto abantu abaya kuyifuna, kwaye kufuneka uhlukanise utyalo-mali lwakho kwimveliso yakho yokutya okanye isiphuzo ukuze uphendule loo mbuzo.
Umthengi wanamhlanje unwebekile kumda kunye nebhajethi yokutya kunye nokukwazi ukufikelela ekuziphatheni kuyona nto ibalulekileyo ekuthengeni ivenkile namhlanje. Akunandaba ukuba imveliso yakho inenani elikhulu ... ukuba umthengi uthi "andinakukwazi ukuyifumana," wenziwe! I-Fancy Food Show ibonisa izinto ezininzi kakhulu "nam" iimveliso. Ngaba ngokwenene sifuna enye i-sauce ye-barbecue, i-tea engenasiphunga, i-tshocolate okanye enye ioli yeoli?
Ngamanye amaxesha ukuBhanisa kungaboniswa
Kukho isizathu sokuba "mna" iimveliso zikwazi ukukhula nangona zininzi iimpahla zecandelo lezinto ezizimeleyo zokutya ezingafani kakhulu kwaye mhlawumbi zibiza iindleko ezifanayo. Impendulo ibeka uphawu.
Yakha uphawu oluthetha nomthengi wakho, kunye nomfanekiso wakho kunye nokupakisha kungasisiphakamiso esicacileyo esikhokelela kwimpumelelo yakho. Yintoni eyahluke ngohlobo lwama-chicky chicks emva kwexesha lakwa-Julayi ukusuka kwezinye iipoksi ngaphandle? I-brand yahluma kwaye yagqitywa ekugqibeleni.
Iingcebiso zokunceda abaSomashishini Qala ishishini lokutya
Iqabunga lekhekhethi elikhethiweyo landidibanise kum ncedo olutsha lwezityalo. Ngoko unokuthi ngubani ofuna enye ikhekhe? Ewe, ewe, kodwa abazange bathethe ukungafani kwabo kumthengi kunye nomthengi wesitolo.
Ayeyena nje enye ikhekhe ye-carrot; beyindawo eqinisekileyo yekotroti ye-style! Lowo mahluko uvumela ukuba bathengise ngokuqinisekileyo umthengi wesitolo esithengi ukuba umthengi akanakho umkhiqizo onje kwaye ngenxa yoko i-supermarket inethuba lokuletha INTSHA ... phinda abathengi abatsha kwiSebe leebhaki.
Ngaba unokubona umahluko phakathi kokuthi "senza ikhekhe le-kroti" kwaye sithi "singumgca we-style we-gluten-free kunye namaqebelengwane angokwemvelo kunye neekomake ezinokubukeka kunye nokwenza umdla." Yiyiphi na oya kuyithenga?
Ekugqibeleni, zibuze ukuba ixabiso lomkhiqizo wakho kumthengi kunye nomthengi wesitolo? Yilapho ufumanisa ukuba umkhiqizo wakho uhlala kwi-niche ekhethekileyo kwindawo yokutya okanye isiselo ekuncintisana ngaphakathi.
Ukuhlaziywa nguSusie Wyshak, Oktobha 2015