Imithombo yokubonelela ngeenkonzo ze-NY411 ye-Variety Media ichaza indima ebalulekileyo edlalwa ngamashishini anika iinkonzo zokukhuthaza:
I-Ad Agencies kunye neeNkampani zoPhicotho ziqulethe izixhobo ezintle zokufumana imveliso yakho exhaswa ngemali kunye nokuhlawula. I-arhente zobhengezo, iifensi zentlalo kunye neenkampani zokuvelisa kunye nokuvelisa iinkampani ziya kuqinisekisa ukuba imveliso yakho ikhulunywe kakuhle kakuhle kwaye iyaziwa ngexesha elikhutshwayo. umfanekiso, iifoto kunye neenkampani zemveliso yevidiyo ziza kubona ukuba imveliso yakho iyazaliseka ngokupheleleyo. "
Abadlali abalulekileyo kwi-movie kunye necandelo lophando likarhwebo ye-TV ba ndakanya:
- Iqela lezithombe zeMakethe (i-MPG) (efunyenwe yi-C4 ngo-2014) - i-MPG inikeza uphando lweemarike kwiimvavanyo zokuvavanya kwabaphulaphuli, ukuvavanya ukukhangisa, kunye nokulandelwa kwabaphulaphuli kunye nokuphuma ukuvota, kunye nokusebenzisa ububanzi be- intanethi ukuya kuphando lweempendulo ze-movie kunye nokulandelela imisebenzi eqhutywe ngefowuni okanye ngomntu. Okwangoku, zonke iinkampani ezinkulu zophando lwemakethe zenza uphando lwentengiso kwi-intanethi.
- I-MPG ithatha umtyalo-mali kunye noshishino malunga nokuzisa uhlalutyo lwedatha olunokwazi ukukhetha i-movie script. I-MPG yenza isigqibo sokubambisana njengeenkampani ezizimeleyo ezivela kwi-Ipsos, inkokeli yehlabathi jikelele e-Paris kwimpumelelo yophando. UVincent Bruzzesse, umongameli weqela lotyalo-mali, wathetha no- TheWrap :
"Sifuna ukuguqulwa kwemveliso yethu. Sifuna ukuguqula indlela esithetha ngayo nabasemagqabini be-movie kunye nale njongo engqondweni: ngaba ngulo moya oya kuwamkelwa kakuhle, kwaye kwisigaba script - ngaba kufuneka uxhaswe ngemali?"
I-MPG ivale ngokukhawuleza iingcango zayo ngenxa yesigqibo sikaBruzzesse, ishiya iidola ezigidi ezingama-3 kwiilahleko kunye nomzila omkhulu wecala emva kwayo.
I-MPG ye-asset eyiminqweno yinkcazelo yabo yoshishino, kodwa i-C4 iqumrhu elitsha
"... uya kukwazi ukuvumelanisa nendlela iHollywood eguqulwa ngayo ngokukhawuleza ngexesha leendaba ezintsha."
UMichael Benaroya kunye no-D. Todd Shepherd, iinqununu zezoLonwabo ezahlukeneyo, kugcina ukuba i-C4 ayifuni idatha ye-MPG njengeminye imithombo ingenza idatha ifumaneke.
"Sinomdla wokwenza inkontileka yokufikelela kule datha esuka kwi-MPG kodwa loo datha imbali kwaye ilahlekelwa yintengo ngomzuzu. Sikulungele ukuqhubela phambili okanye ngaphandle kwelo datha. "~ UMichael Benaroya (Benaroya Pictures).
- Iqela lePhando leSizwe le-Nielsen - Ukujonga kuqala kwee-trailer kunye neendawo zezorhwebo zethelevishini ziindlela eziphambili zokudala i-buzz yeefilimu ezintsha. Kungakhathaliseki ukuba ngumbukeli we-movie okanye uhlobo lwefowuni okanye iplani yedijithali abayithandayo, ingxelo ye-Nielsen ye-Movie Report yashicilelwe ngo-2014 ibonisa ukubuka kuqala kwe-movie kunye neendawo zeTV njengendlela evelele kakhulu ababukeli baseMerika bafunde ngeefilimu ezintsha.
- I-Shamrock Imarike Yentengo-mali-I-MarketCast, esekelwe eLos Angeles kodwa inobungqina eNew York, eBoston, naseLondon, inikeza iinkonzo zophando lweemarike kwishishini lokuzonwabisa lonxibelelwano. Izindlela eziphandayo zophando lwezesayensi kunye neendlela ezifanelekileyo zisebenziswa ngokusetyenziswa kunye kunye neenkonzo zokunxibelelana kunye neenkampani zokuzonwabisa zeentlobo zonke. Izicwangciso zokuthengisa i-Movie zisekelwe kuphando lweemarike elenzelwe ukwazisa zonke izigaba zebhizinisi lefilimu, ukususela ekuqaleni kweengcamango zokuhlola ngokusebenzisa iifestile zokuhambisa ezisezantsi.
Ngenxa yokuba ishishini lophando lweemarike lithembeke kakhulu, idatha efunyenwe kwaye yahlaziywa ibaluleke kakhulu. Gcina iliso ngophando lweemakethe ze-movie njengoko luqhubeka nokuguqulwa ngeteknoloji kunye nokusetyenziswa kweendaba zabathengi.
Imithombo:
> McNary, D. (2014, Agasti 6). Uphando lwezeMakethe yaseHollywood u-C4 uqedela ukuqaliswa. Ezahlukileyo.
> Wallenstien, A. (2014, Juni 24). UVincent Bruzzese uyaphuma ukuze enze umbutho omtsha ngokusekela kwiBenaroya Imifanekiso, Ukuzonwabisa okuhlukeneyo. Ezahlukileyo.