Funda kwiimpawu ezilungileyo kwiNtengiso
Xa kufikelele ekusebenzeni kwakho kwintengiso, okanye nawuphi na umsebenzi wokuloo nto, umi kumahlombe amaqhawe. Amanye amadoda amakhulu kunye nabasetyhini beza phambi kwakho abakha imigudu emitsha, bephule imithetho, bavuselela ubuchule kwaye benza ukuthengiswa kwangoku.
Nangona kunjalo, la madoda nabesifazane benza okungakumbi kunokukhuthaza izizukulwana zabathengisi kunye nabathengisi. Baqhekeza umhlaba omtsha kwiindlela zoshishino eziye zatshintsha ngokusisiseko indlela esenza ngayo ishishini.
Ngoko, ukuba ubuyele kwi-archives kwaye ubujonge kwiingcaphuno zabo ezingcono kakhulu akuzona nje iingcebiso ezilungileyo-kubalulekile ukukhumbula apho uvela khona.
Nazi izicatshulwa ezimangalisa ezi-25 ezivela kwiimbali zentengiso, zaphulwa zibe zigaba ezine ezibalulekileyo. Basebenzise ebomini bakho bemihla ngemihla, uze uphefumlelwe.
Kudala ...
- "Wonke umntu ungumongameli ubuncinane kanye ngonyaka.
- "Ukungabikho kwemali akukho mqobo. Ukungabikho kwengcamango kuyisithintelo." - uKen Hakuta
- "Nabani na onokukhangela imfashini kwi-boutique okanye kwimbali kumyuziyam. Umhloli wobugcisa ukhangele imbali kwivenkile yezinto eziphathekayo kunye nefashoni kwisikhumulo sezindiza." - URobert Wieder
- "Kungcono ukwazi ezinye zeembuzo kunezo zonke iimpendulo." - uJames Thurber
- "Wonke umntwana ngumculi. Ingxaki yindlela yokuhlala ngumculi xa ukhula." - uPablo Picasso
- "Kudinga isibindi ukuba ube nobuchule. Ngokukhawuleza ukuba unengcamango entsha, uncinci omnye." - E. Paul Torrance
- "Umzingeli ubugcisa bokuzama ukuxelela into ethile." - Frank Capra
- "Akukho nto inobungozi ngaphezu kwengcamango, xa kukuphela kwedwa onayo." - Emile Chartier
- "Indlela efanelekileyo yokufumana ingcamango efanelekileyo kukufumana iimbono ezininzi." - Linus Pauling
- "Akukho mntu wakha i-brand ngokumxelisa omnye umntu." - UDavid Ogilvy
- "Xa ufika kwiinkwenkwezi awukwazi ukufumana enye, kodwa awuyi kuvela ngodaka oluncinane." - Leo Burnett
Kwimisebenzi yoBomi ...
- "Iiofisi zethu kufuneka zihlale zikhokelwa ngabantu abayalela intlonelo. Akunamakhosoni, i-zeros okanye i-bastards." - UDavid Ogilvy
- "Ekuqaleni kokulala, ekuqaleni ukuphakama, sebenza njengesihogo kwaye ukhangise." - Ted Turner
- "Uthando." Thandana nothando kwaye uhlale othandweni. "Bhala phantsi kuphela into oyithandayo, kwaye uthande oko ubhalayo: Igama eliyintloko uluthando. Kufuneka uvuke ekuseni kwaye ubhale into oyithandayo, into omele uphile ngayo." - Ray Bradbury
- "Funda imigaqo, uze ufunde indlela yokutshintsha, uze ulandele abanye." - Heidi Minx
- "Indlela yodwa yokugcina ngaphezulu kwezinto zobugcisa emhlabeni wonke, kukuba yinxalenye yehlabathi jikelele." - uPeet Pienaar
Kwamakhasimende ...
- "Ndingumntu okholelwa ukuba enye yeengozi enkulu yokukhangisa akuyena abantu abadukisayo, kodwa oko kubangele ukufa." - ULeon Burnett
- "Abathengi bathenga ngenxa yezizathu zabo, kungekhona zenu." - I-Orvel uRay Wilson
- "Ungandixeleli ukuba uyayilungisa njani; ndixelele indlela endiyenza ngayo xa ndiyisebenzisa." - Leo Burnett
- "Ukuba uzama ukuchukumisa abantu ukuba benze into ethile, okanye bathenge into ethile, kubonakala ngathi kufuneka usebenzise ulwimi lwabo, ulwimi abalucinga ngalo." - UDavid Ogilvy
Ekuthengiseni ...
- Into ebalulekileyo ekufuneka iphunyezwe kwintengiso, ngombono wam, ikholwa, kwaye akukho nto ikholwa ngakumbi kunemveliso ngokwayo. " - Leo Burnett
- "Ukuba ayithengisi, ayilunganga." - UDavid Ogilvy
- "Kungenxa yokuba isikhangiso sakho sibukeka singenaso inshorensi ukuba siya kukhangela. Bangaphi abantu owaziyo abangenakulungeleka ... kodwa bengenangqondo?" - UWilliam Bernbach
- "Kwimini yokukhangisa namhlanje, ngaphandle kokuba uzibonakalise uphawule kwaye ukholelwa, awunayo." - Leo Burnett
- "Kukho intengiso eninzi kakhulu kuneyona mveliso. Xa oko kwenzeka, konke ukuthengiswa kwezinto ezilungileyo kuzakukukhupha ngaphandle kweshishini." - Jerry Della Famina