I-Walmart yinkampani enkulu yehlabathi, kodwa akuyona eyona mthengisi omkhulu
Ngaba iWalmart?
Abantu abaninzi bacinga ukuba ngenxa ye-Walmart yinto ehamba phambili yokuthengiswa kwehlabathi kwaye ngenxa yokuba kuthengisa iimpahla kunye nezinto eziphathekayo, kufuneka ngoko ke ukuba ngumthengisi omkhulu wezambatho zefashoni. Kodwa ngokuthe ngqongqo, iingcali ezininzi zentengiso aziyi kuchazi zonke iimpahla njenge "festile" isambatho, kwaye ngenxa yokuba izitolo zeWalmart zihlelwe kwihlabathi jikelele njengezithuba zokusasaza kwisebe okanye i-hypermarket, ikhonkco ayinakuchazwa ngokucacileyo isambatho somthengisi.
Nguwuphi na uMthengisi?
Ukuba sithatha iingubo zefashoni kunye nabadayisi befashini ekuqwalaseleni, akukho nkampani enye yokuthengisa ecacileyo "eyona nto inkulu" kwihlabathi. Kodwa inkampani ethathwa ngokuba ngumthengisi omkhulu wehlabathi wesambatho sefashini ayikho iWalmart, kwaye ayikho enye yezona nkampani ezinkulu ze-US zokuthengisa .
I-Inditex. Ngokwamaxabiso eentengiso zehlabathi jikelele, i-Inditex-e-Arteixo, eGalicia, eSpain-ngumthengisi omkhulu kwizambatho zefashini ehlabathini. Ngokwemali yonyaka, nangona kunjalo, iHennes & Mauritz (i-H & M) ibetha i-Inditex ngamakhulu angama-dollar ayi-miliyari kunyaka-mali osandul 'ukwenziwa kwenkampani nganye.
Malunga ne-Inditex
Iqela le-Inditex liqukethe iimpawu ezi-8 zeevenkile ezithengisa ezithengiswa kwiivenkile ezingaphezu kwama-7 300 ezisebenza kwiimarike zokuthengisa ezingama-94 emhlabeni jikelele. Ngomnyaka ka-2017, i-Inditex yayibuyiselwa imfashini kunye neengubo ngokusebenzisa ezo zorhwebo zorhwebo:
- Zara
- Pull & Bear
- Massimo Dutti
- Bershka
- Stradivarius
- Oysho
- Ikhaya leZara
- Uterqüe
I-Inditex ngumncintiswano omkhulu weentengiso zamazwe ngamazwe ngenxa yokuba iinkampani ezinxulumene neengubo ezili-100 azikho konke ngokuthengiswa. Isonke isixa-mali se-Inditex sakha ukuthengiswa kwezinto ezidibanisa ngokuzenzekelayo, kwaye kuyimodeli yoshishino lokukhawuleza ukuba abathengisi befashishini emhlabeni jikelele bazama ukukopisha.
Malunga neH & M
Imfashiso yokukhawuleza, xa ihlekisiwe kwaye ichazwa ngokuthi "imfashini elahlayo," kukuphazamiseka okukhulu kungekuphela kokuthengiswa kwefashini kodwa kwimboni yonke yefashoni. U-H & M ngumthengisi wengubo ohamba phambili ekhokelela ukuhlawulwa kwefestile ngokukhawuleza kwihlabathi. Kulo mzila ukuvula iivenkile ezitsha ezingama-400 ngonyaka, iimarike zokukhula ezinkulu ze-H & M njengangoku i-China kunye ne-US
Ngaphantsi
Ezo zombini "ezinkulu" kunye nabathengisi befashini kwizakhiwo zakha umhlaba wabo wokuthengisa ngeendlela zokuziloba, ngoko kukhuselekile ukuthetha ukuba abathengi befashini banokuthatha inxaxheba ngokuzonwabisa ngokuphazamiseka kwefashishini. Imfashini ephezulu ephantsi kweyona nto iqhubela abathengi bezambatho ngokusebenzisa iingcango ze-H & M kunye ne-Inditex yokuthengisa iimpahla. Imfashiso ngokukhawuleza isicwangciso sokuthengisa ukuba abaninzi abathengisi behlabathi baya kubamkela ukuba baya kuphumelela ngokukhawuleza kunye neyona nto "enkulu kakhulu" kunye "enkulu kakhulu" yokuthengiswa kwintengiso kwihlabathi.