Ziziphi izicwangciso zeMicimbi ekufuneka ziyazi malunga nokuxhasa
Abacwangcisi bezeziganeko ezingenzi nzuzo bahlala befuna iindlela zokwenza imali ngenxa yabo ngexesha begcina iindleko zokusebenza eziphantsi.
Kuloo ndawo apho inkxaso yenkcubeko idlala indima ebalulekileyo. Kukho iintlobo ezahlukahlukeneyo-ukusuka ekuboneni ukubonakala kwembonakalo - unokuba unqwenela ukunika abaxhasi bemicimbi kwisiganeko esilandelayo esilandelayo.
Indima yabaxhasi
Abaxhasi bahlala benomdla kubantu abaza kuthatha inxaxheba kweso siganeko, ngoko banokucinga indlela efanelekileyo yokufumana umyalezo wabo phambi kwabo bantu. Ukongeza, abacwangcisi bemicimbi kufuneka baqaphele indima ebalulekileyo yokubonakala kweendaba, intengo kunye nokusetyenziswa kwamalungelo e-logo.
Iimali zenkxaso-mboleko zihlala zibandakanya uhlahlo lwabiwo-mali lomcimbi, olunokufikelela kuma-25 ukuya ku-30% weendleko zesehlakalo.
Uxhasomali
Enye yeenzuzo ezifunwa ngabo bonke abaxhasayo banethemba lokukhuselwa kunye nenkxaso yabo yinto yokuzikhethela , okuqhelekileyo iboshwe kumazinga aphezulu okuxhaswa.
Izibonelelo eziqhelekileyo zibandakanywe kwiinkxaso
- ILogo inclusion kwizinto zokuthengisa izinto.
- Ilungelo lokusebenzisa iimilo zomcimbi.
- ILogo inclusion kwi-website yomcimbi wesiganeko.
- Ukwamkelwa kuzo zonke iintlanganiso kunye nemibhiyozo.
- Indawo yenkampani ezinikeleyo yenkqubo yokuhamba ngosuku.
IiNzuzo eziKongeziweyo eziNgezelelweyo zeNqanaba lokuNcedisa ngokuPhakamileyo
- ILogo visibility on walk-t-shirts.
- Indawo yeBanner kwindawo yokuhamba.
- Unelungelo lokuxhaswa ngokukhawuleza kwenkqubo ephathelene nenkqubo.
- Ukuthetha ngamathuba ommeli wenkcubeko kwimibhiyozo.
IziNcedo eziKhethekileyo zabaxhasi beNqanaba eliphezulu
- Udidi olulodwa kwizinga ngalinye.
- Unelungelo lokuxhaswa ngokukhawuleza kwenkqubo ephathelene nenkqubo.
- Ukuthetha ngamathuba ommeli wenkcubeko kwimibhiyozo.
- Iinkxaso-mali zenkampani ziphucula inkqubo.
Iimpawu eziqhelekileyo kwiPhakheji yokuNcedisa
Abaxhasi bajonga ukubuyela kwi-investment (ROI) xa kulingana nexabiso leenkxaso. Kwaye izinto ezibalulekileyo ziquka ukuqonda kunye neenzuzo zemali.
Nangona kunjalo, abacwangcisi beziganeko abaququzelele imimandla yoluntu baya kugqiba amanqanaba okuxhaswa kunye neenzuzo ezicacileyo ezivela kumququzeleli ukuncedisa iinjongo ze-ROI. Ngokuxhomekeke kwinqanaba lokuxhaswa, ukubonakala kungabandakanya nayiphi na inxalenye okanye zonke ezi zilandelayo:
- Amanqaku / amabhanki amathuba (isigaba, ukuthuka, iinqaba, isitratato, njl)
- I-logo yequmrhu kwi nqanaba eliphambili
- Udidi olulodwa
- Intente yokukhuthaza
- Ukupapashwa kwezixhobo zokufunda
- Inqanaba lesimo kwincwadana yesiganeko
- I-logo yezobhengezo kwizaziso zentengiso
- I logo logo kwiifestile zetikiti
- Kuthetha kwi-intengiso yerediyo
- Iitikiti zokuhlala eziphambili
- Ukusetyenziswa kweentente zokubamkela iindwendwe
- Isalathiso esona sikhulu
- Ibakala eliphambili likhankanya
- Ithuba lokuzisa i-inflatable ukwenzela ukunyuka kokubonakala
- Ukushicilelwa kwenkampani yokushicilela kunye neenkomfa zokushiya iikiti
- Ukupaka nokuhambisa iimvume
- Izimemo zokushicilela iqela lokubuka kuqala
- Ithuba lokusasaza izinto ezenziwe kuqala zesampula
Iziganeko ezihambelanayo
- Iingcebiso ezi-5 eziphezulu zokuCwangcisa uMthendeleko wokuTya koLuntu
- Ngaba Uzame ukuFometha kweShishini ngokuKhudlwana kakhulu kwi-US?
- Ndingabhenela njani Abaxhasi bezeNtlangano kwiMicimbi yoLuntu lwamaqela?
- Iindlela ezi-3 zokuCwangcisa iMpumelelo ye-Super Bowl okanye iMicimbi ekhethekileyo