Ukwandisa i-Innovation yakho ngokufunda i-CEO ye-Apple
I-CEO ye-Apple I-Steve Jobs isandla-phantsi omnye wabasomashishini abakhulu bexesha lonke, ngoko ke nawuphi na osomashishini onokuqonda kufuneka achithe ixesha elithile efunda naye. UCarmine Gallo, umqeqeshi woqhagamshelwano kunye nomlobi, ubhale incwadi malunga neMisebenzi ekhangela izifundo ezibalulekileyo ngokusomashishini nakwizinto ezintsha. KwiiNgcaciso ezintsha zeSteve Jobs, uGallo ubeka oko akukholelwayo yimigaqo eyisixhenxe yemisebenzi yengundoqo yengqondo kunye nendlela abanye abangayilungisa ngayo.
1. Yenza into oyithandayo.
Ukulandela intshutshiso yakho kunokuvakala njengekhono elincinci, kodwa uSteve Jobs uthe uxanduva lwempumelelo yakhe. Imisebenzi iye yafunwa yicatshulwa-ingaba yintoni isiluleko awayeza kunika umrhwebi omncinci ofuna iingcebiso zomsebenzi. Impendulo yakhe: "Phuma uze ufumane umsebenzi njengobhasi bhasi okanye into ethile uze ufumane into oyithandayo." Ushishino lukhuni kwaye lufuna ukunyamezela. Awuyi kuba namandla okugxuma iingxaki ezingenakukuphepha ngaphandle kokuba ufumene into enokuyithandayo.
Isinyathelo esilandelayo: Khangela into oyithandayo ukwenza okuninzi ukuba awukwazi ukulinda ilanga ukuba livuke ukwenza njalo kwakhona.
2. Faka i-dent kwindalo.
I-Passion igalela i-rocket, kodwa umboniso uhola i-rocket kwindawo ekugqibeleni. Ngowe-1976, xa uMsebenzi kunye noSteve Wozniak baqhelanise i-Apple, iMisebenzi yomboniso yayikubeka ikhompyutha ezandleni zabantu bemihla ngemihla. Ngomnyaka we-1979, iMisebenzi yabona isikhombisi sokuqala somsebenzisi kunye nesicatshulwa esibonakalayo kwisixhobo sokuphanda i-Xerox ePalo Alto, eCalifornia.
Wayazi ngokukhawuleza ukuba ubugcisa buza kwenza iikhomputha zikhangele "abantu bemihla ngemihla." Le teknoloji ekugqibeleni yaba yi-Macintosh, eyatshintsha yonke into malunga nendlela esisebenzisana ngayo neekhomputha. I-Xerox izazinzulu azizange zikwazi ukuba zinokwenzeka ngenxa yokuba "umboniso" wabo wawunqunyelwe ukwenza iipopi ezintsha .
Ngamanye amazwi, abantu ababini banokubona into efanayo, kodwa baqonda ngokuhlukileyo kwimigaqo yabo.
Isinyathelo esilandelayo: Yakha umboniso wegama lakho. Kwisivakalisi esinye, cacisa indlela eshukumisela uluntu phambili ngayo.
3. Khangela uqale ingqondo yakho.
Ukudala kubangela iingcamango ezintsha. Kuba uSteve Jobs, ubuchule budibanisa izinto, imisebenzi ikholelwa ukuba amava avulekileyo awandisa ukuqonda kwethu ngamava abantu. Ukuqonda okubanzi kukukhokelela ekuphuculeni abanye abaye baphoswa. Ukwandisa amava akho kuthetha ukufuna ukuphefumlelwa kwamanye amashishini. Ngezihlandlo ezahlukahlukeneyo, iMisebenzi ifumene ugqozi kwincwadi yefowuni, ukucamngca kweZen, ukundwendwela iIndiya, iinkcukacha ezilungileyo zeMercedes-Benz, inkqubo yokutya e-Macy, okanye i-hotel Seasons Four Seasons. Imisebenzi "ayibi" ingcamango njengoko isebenzisa imibono evela kwamanye amashishini ukuba ivuselele ubuchule bayo.
Isinyathelo esilandelayo: Yenza unxibelelwano olungaphezulu kwintsimi yakho. Yiya kwiinkomfa eziqhelekileyo ezingayi kubakho. Ukuhamba ngokuphindaphindiweyo. Ukuqesha abalingani kunye nabasebenzi ngaphandle kweshishini lakho. Yenza ngaphandle kwendawo yakho yokuthuthuzela.
4. Thengisa amaphupha, kungekhona iimveliso.
Kumsebenzi we-Steve, abantu abathengayo iimveliso ze-Apple "abasebenzisi". Bangabantu abanethemba, amaphupha kunye neenjongo.
Ukwakha iimveliso ukubanceda abantu bafezekise amaphupha abo. Ngesinye isikhathi wathi, "abanye abantu bacinga ukuba kufuneka ubenobuqili ukuthenga iMac, kodwa kuleso siqhwaba sibona ingqondo." Ubona njani abathengi bakho? Bancede bahlule ingqondo yabo yangaphakathi kwaye uya kuphumelela iintliziyo zabo nengqondo zabo.
Isinyathelo esilandelayo: Yazi ukuba abathengi bakho bangcono. Sebenzisa ixesha elide kunye nabo. Eyona nto iya kuqonda amaphupha abo ukuze uncede ukuzalisekisa loo maphupha.
5. Yithi cha kwizinto ezili-1.
Uthe uSteve Jobs wathi, "Ndiyaziqhenya ngezinto esingenziyo njengoko ndiyenzayo." Uzinikezele ekwakhiweni kwemveliso ngokucwangciswa okulula, okungekho nto. Kwaye ukuzibophezela kudlulela ngaphandle kweemveliso. Ukususela kwiplani ye-iPod ukuya kwi-iPad, ukusuka kwiphakheji yeemveliso ze-Apple, kumsebenzi weWebhsayithi, kwihlabathi le-Apple, ubuqili kuthetha ukuphelisa okungadingekile ukuze kuthethwe imfuneko.
Inyathelo elilandelayo. Nciphisa i-clutter. Zibuze, 'Yintoni endiyinqumlayo?' Ingaba iWebhsayithi yakho iyancipha, yenza kube nzima kubaxumi ukuba bafumane oko bakufunayo? Ngaba iimveliso zakho zidideka? Ingaba intshumayelo yakho imide kakhulu kwaye ihlanganiswe?
6. Yenza amava amaninzi amava.
Imisebenzi yenza i-Apple igcina isiseko segolide kwinkonzo yabathengi. Ivenkile ye-Apple iye yaba ngumthengisi ogqwesileyo wehlabathi ngokuzisa izinto ezintsha ezinokuthi zenze i-business ukuze zenze unxibelelwano olujulile, oluninzi oluxhomekeke kumakhasimende abo. Ngokomzekelo, akukho nabashibi kwiSitolo se-Apple. Kukho iingcali, abacebisi, kunye neengcali, kodwa akukho nabashibi. Ngoba? Ngenxa yokuba i-Apple ayikho kwishishini lokuhambisa ibhokisi; basemsebenzini wokuphucula ubomi. Uhlobo olukhulu.
Inyathelo elilandelayo. Cinga kwakhona yonke into malunga namava amakhasimende akho. Ukuvavanya amava abo ukususela ekuqaleni kokuya kwiwebhsayithi yakho, ukubiza iofisi yakho, okanye ukusebenzisana nemveliso yakho. Ukuphucula amava kumakhasimende ngokuzibuza, "Yintoni endiyenzayo ukuze ndiphucule ubomi bam abathengi bam?"
7. Yenza umyalezo.
I-Steve Jobs ngumdlali weendaba ezinkulu kwihlabathi, ukuguqula umkhiqizo kwindlela yobugcisa. Unokuba nombono ongcono kunazo zonke kwihlabathi, kodwa ukuba awukwazi ukufumana abantu bexhala ngako, akunandaba. Kuzo zonke iingcamango eziba yimpumelelo emitsha, kukho iinkulungwane zeengcamango ezingazange zifumane ukulandelelana ngenxa yokuba abantu emva kwezo ngcamango bahlulekile ukuxelela ibali eliphosakeleyo.
Inyathelo elilandelayo. Sebenzisa ezi ndlela zobuchule ukuphucula iziphakamiso zakho: Gweba iingongoma zebhola ngokubanzi. Tshintsha isicatshulwa nezithombe kunye nemifanekiso xa kunokwenzeka. Zama ukulandela umgaqo "40-10" -ngaphantsi kwamagama amane kuma-slides zokuqala ezilishumi.