Yiyiphi i-ROI kunye Nento endiyithethayo kwiShishini lakho lasekhaya?
Elinye lekota libuyela kwi-Investment, okanye i-ROI.
Ukubuyisa utyalo-mali kubonisa inzuzo yezemali efunyenwe kutyalo-mali. Eyona nto imilinganiselo yento oyifumanayo ngokuthelekiswa noko ubeka kuyo.
Isetyenziswe kwiindawo ezininzi zezemali, kwakunye nezoshishino. Kwishishini, isisetyenziselwa ukujonga ukuphumelela kokumakisha, nangona akuyena kuphela indawo onokulinganisa i-ROI. Olunye utyalo-mali, ezifana nezixhobo kunye neenkonzo kufuneka zibe ne-ROI efanelekileyo.
Xa kuziwa kwi-ROI, umnqweno wakho kukufumana ukubuyela okuphezulu kunotyalo-mali. Unqwenela ukufumana umvuzo ongaphezulu kunokuba ungene kuyo.
Ukubala i-ROI
Injongo kukuba ne-ROI ephezulu. Ngokuqhelekileyo limelelwa njengomlinganiselo kwaye ifunyenwe ngokuhlula inzuzo eyayifumana kwi-mali-mali. Ngokomzekelo, ukuba uchitha i-$ 1,000 ngenyanga ukukhangisa nge- Pay Per (PPC) kwaye uvelise i-$ 2,000 kwimali evela ngqo kwi-PPC yakho, ulwahlula i-$ 2,000 ngama-$ 1,000 ukuze ufumane i-$ 2. I-ROI iya kuba yi-$ 2 okanye i-2 ukuya kweyesi-1. Ngamanye amagama, kuzo zonke i-$ 1 ozichithayo kwiintengiso ze-PPC, ufumana i-$ 2.
Kufuneka ulinganise i-ROI kuyo yonke imizamo yokuthengisa ukuze uqiniseke ukuba usebenzisa ixesha kunye nemali kwimisebenzi eyenza iziphumo ezilungileyo.
Nangona kunjalo, kufuneka uqwalasele i-ROI okanye iinzuzo zaliphi na iindleko. Ingakanani ikompyutha entsha, ekhawulezileyo inokufaka isandla kwi shishini lakho? Ingaba imali oyichithayo kumncedisi ongokoqobo ukhokelela ekubeni unako ukufumana ngaphezulu kunokuba ungenayo?
Ukongezelela, ngelixa i-ROI ngokuqhelekileyo iqhotyoshelwe ukutyalomali-mali, akukhathazi ukujonga ixesha njengotyalo-mali.
Ukuba wenza i $ 3,000 ngenyanga, kodwa usebenza iiyure ezingama-60 ngeveki kwishishini lakho (iiyure ezingama-240 ngenyanga), i-ROI yakho i-$ 12.50. Ngeyure nganye osebenzayo, ufumana i-$ 12.50 kuphela (i-$ 12.50 ngeyure).
Kutheni i-ROI ibalulekile?
Ukubala i-ROI kunokukunceda uqonde oko kusebenzayo kwaye ungasebenzi kwi shishini lakho ukuze wenze utshintsho. Ukuba isikhangiso sakho sePPC singenzi inzuzo, ngoko ulahlekelwa yimali. Ukwazi ukuba oko kuya kukubangela ukuba utshintshe isikhangiso ukuphucula i-ROI okanye udibanise konke.
Kuye kunjalo xa ubala i-ROI yakho. Ukusebenzisa umzekelo ongentla, ingxaki awufuni ukusebenza iiyure ezingama-60 ngeveki, kwaye ngokuqinisekileyo ayikho i $ 12.50 ngeyure. Ukwazi ukuba ixesha lakho lokuguqula ingeniso lingakunika ulwazi ofuna ukuba wenze utshintsho, ukuze usebenze iiyure ezingama-30 ngeveki uze wenze i-$ 25 ngeyure ngaphandle kokulahlekelwa ngeniso. Ewe, ukuqala, uya kubeka ixesha elide ukuba ungabi niphumo, kodwa injongo yakho ukuguqula loo nto; ukuze usebenze ngaphantsi kwaye ufumane ngaphezulu.
Iingxaki ekunqumeni i-ROI
Ubunzima bokubala i-ROI bukho kwindlela imali engenayo (oko ufumene ngayo) inokubambisana nokutyalomali oluthile. Umzekelo, ukuba usebenzisa i- injini ye-injini yokusesha (SEO) , unganakho ukuchonga ngokuchanekileyo ukuba unyuke kangakanani kwimali yakho engenayo ngenxa ye-SEO ngenxa yokuba ezinye iimeko (okt media media) nazo zikhokelela ekwandeni kwendlela.
Iimfuno zentlalo ngokubanzi kunokuba nzima ukulinganisa, nangona kukho izixhobo ezinokukunceda. I-Facebook inikeza ulwazi kunye neenkqubo ezininzi zokulawulwa kweendaba zentlalo, njengeHootsuite, kwakhona zibonelela ngokuhlaziya . Kodwa nangona kunjalo, kunokuba nzima ukuba ukwazi ukuba iinkcukacha ezivela kwi-media media zikhokelela ekuthengiseni.
Ukongezelela, kwiimeko ezininzi, abathengi kunye nabaxumi abasebenzisi imali xa behlangana nabo kuqala. Mhlawumbi bakufumanisa ngesikhangiso sePPC, emva koko bakulandela kumajelo asekuhlaleni, emva koko babhalisela uluhlu lwakho lwe-imeyile, kwaye ke bathenga. Umbuzo, obangela ukuthengiswa? Unokuphikisa i-PPC, ngenxa yokuba yazisa ithemba kuwe, kodwa kungenzeka ukuba iTweet okanye i-imeyile ikhokelela ekuthengeni.
Ukongezelela, ngenxa yokuba ulwahlula ngeendleko zakho, ukuba uqhuba umsebenzi okhutshulwayo wamahhala obangela ukuthengiswa kwenyusa, i-denominator iya kuba yintsimi, ekhokelela kwimpazamo yeemathematika.
Umzekelo, ukuba ufumana i-$ 1,000 kwi-post post ye-Instagram, i-math i-$ 1,000 ihlukaniswe ngu-0, eyi-0. Ngokuqhelekileyo, i-ROI yinto engalungile, kodwa kulo mzekelo, kulungile. Wenza imali ngaphandle kokuchitha imali. Ngaloo nto, ukuthengiswa kwamahhala kudla ngokuquka ukutyalomali kwexesha, enokubaluleka kwemali, kwaye ungayisebenzisa loo nto ukucacisa i-ROI. Umzekelo, ukuba uyazi ukuba ixesha lakho libiza i-$ 50 ngeyure kwaye uchitha iyure ngosuku kwi-Instagram, unokwahlula imali engenayo kwimigudu yakho yeendaba zoluntu (ukuba ungayichaza loo mali) nge-$ 50.
Indlela yokusebenzisa i-ROI kwiBhizinisi lakho laseKhaya
Naliphi na ixesha utyalo imali (okanye ixesha) kwi shishini lakho, kufuneka ube nomphumo wokujolisa kwingqondo kunye nendlela yokuyilinganisa ukuqinisekisa ukuba wenza inzuzo. Zibuze, "Ndiza kuzuza ntoni ngokutyalombela eli xesha kunye nemali kwishishini lam?" Ngokomzekelo, ukuba uphumelela emsebenzini kumncedisi onyanisekileyo, yimali oyihlawulayo kwi-VA ekhokelela ekunyuseni kwimali engenayo kwaye ukuba kunjalo, ubuninzi (ROI). Ngayo yonke idola oyichithayo kwi-VA, yintoni enye inzuzo engaphezulu (ingeniso) oyifumanayo?
I-ROI ayinayo i-static. Iinguqu ezininzi zinokutshintsha i-ROI yakho. Ngokomzekelo, nangona ungatshintshi nantoni na malunga neentengiso zePPC, kunokwenzeka ukuba banokungena kwi-ROI (bengenzi kakuhle) okanye ukuphucula (ukuvelisa iziphumo ezingcono). Ngoko ufuna ukubala i-ROI rhoqo kwaye wenze utshintsho kutyalo-mali njengoko kufuneka.
Qaphela ukuba i-ROI ayizuzisi. Unquma inzuzo ngokukhupha iindleko zakho kwiholo lakho. Ukuba uvelisa i-$ 5,000 ngenyanga kwaye iindleko zakho zoshishino zi-$ 3,000, inzuzo yakho i $ 2,000 (i-$ 5,000- $ 3,000). I-ROI iyahlukana nokuba iyalinganisa indlela utyalo-mali olusebenza ngayo kwi-shishini lakho livelisa imali engenayo. Ukusebenzisa umzekelo wePPC ngasentla, uya kufunda ukuba yonke i-$ 1 isetyenzisiwe, uza kufumana i-$ 2.
Ukuhlaziywa ngoFebhuwari 2018 uLeslie Truex