Yiba yi-Google AdWords Professional kunye noQeqesho lwamahhala

Fumana isiqinisekiso sakho kwi-AdWords Learning Centre

Isipho asisoloko sinikwe kuwe kwisilivere sesilivere, kodwa i-Google AdWords Learning Centre yenza loo nto.

Kwabo abangaqhelanga nalo, i- AdWords yiprogram ye-Intengiso ye-Google. Abakhangisi babeka iintengiso zabo kwi-Intanethi yeGoogle ukuze bavele kwiinjongo eziphambili ze-search engundoqo kwiziphumo zophando ze-Google kunye / okanye iziphumo zophando zabalingani be-Google. Zingabonakala kwakhona kumaphepha enqabileyo ewebhu abamkela iintengiso zeGoogle.

Kwiimeko ezininzi, abathengisi abahlawulanga nantoni na ngaphandle kokuba idilesi yabo ibonakale kwaye umntu echofoza kuyo.

Iprogram ye-Google AdWords yindawo yokuthengisa yentengiso ekhethiweyo yezigidi zabathengisi. Kuye yaphumelela ngokukhawuleza, ekhangayo kuzo zonke iintlobo zamashishini, ukusuka kwimisebenzi encinci yasekhaya ukuya kwiinkampani ezinkulu ze-Fortune 100. Ukulawula umkhankaso we-Google AdWords kuquka:

• Ukukhethwa kwegama elingundoqo ukhethe ukuba yeyiphi imigaqo yophando ekujoliswe kuyo
• Iimfuno ze-AdWords zokumisela - ukuthengisa iintengiso usebenzisa iinguqu ezahlukeneyo zamagama abalulekileyo kunye nesicatshulwa
• Ukudala amaphepha anikezelayo azinikeleyo abo bakhenkca kwiintengiso ze-AdWords - eli nyathelo alikho imfuneko kodwa liphumelela ngakumbi kunokuhamba nomntu kwikhasi lekhaya lekhaya
• Ukubhala enye okanye ezinye iinguqulelo zetekisi yesikhangiso, ikopi yangempela ebonisa uluhlu lwe-AdWords
• Ukulawula uhlahlo lwabiwo-mali, ukuvavanya ukutshintsha kwee-ad kunye neziphumo zokubeka esweni

I-Google AdWords Isiko lokuFunda sinokukunceda njani

Ukuthengisa uphando okanye i-SEM yi-subset ye-Intanethi yokuthengisa.

Ngokwenene, kuthetha ukusetyenziswa kwe-injini yokusesha ye-organic (SEO) kunye nokuhlawula ngokukhawuleza ngeentengiso (PPC), kodwa ezininzi kwi-shishini zibhekisela kuphando oluhlawulelwe njenge-SEM kunye nophando lwe-organic njenge-SEO. Ezinye iinkampani zokuthengisa i-intanethi zinikela nge-SEO kuphela kanti abanye banikela kuphela nge-PPC, kwaye abanye bazinikezela bobabini kuba abaninzi abathengi banokufuna ukuba basebenze kunye.

Ukuba nolwazi kunye nolunye ulwazi lunikeza isiseko senkonzo yokuthengiswa kweenkonzo ze- intanethi , kwaye aba baqeqeshi bafuna kakhulu. Unokwazi ukusebenza ukusuka ekhaya , kwi-arhente, okanye kwiinkonzo zakho ezizimeleyo kwiisayithi ezifana ne-Guru, Upwork kunye nabanye.

Iprogram ye-Google AdWords Advertising Professionals

Iprogram yoBhengezo beGoogle yokuThengisa inikeza uqeqesho olufumaneka kwi-intanethi kwi-intanethi ukuze ukwazi ukufunda kunye nokuphuma kwe-AdWords kwaye uthabathe iingcebiso malunga noko kusebenzayo noko kungenjalo. Ezinye iiprogram zentengiso, ezifana nokuxhaswa kweMicrosoft, zisekelwe ngokubanzi kwiingcamango ezifanayo, ngoko ukuqinisekiswa kwi-Google AdWords kuvulwa umnyango wokukhangisa ngempumelelo kunye namanye amapulatifomu.

Uhlelo lwe-Google AdWords Professional lufumaneka kumazinga amabini:

• Umntu ngamnye - uphelele kumashishini osomashishini ekhaya ngenxa yokuba awudingi uncedisi, amaqabane okanye abasebenzi
• Inkampani - idinga abantu ababini abafanelekileyo kwi-Google Advertising Professional program

Iimfuno zeeNkcukacha zoBucala be-Google AdWords

I-Google ichaza amanyathelo afunekayo ukuze atyunjwe igama loQeqesho loBuchule beGoogle njengomntu ngamnye:

1. Bhalisela inkqubo kwaye ube nokuma okuhle.
2. Vumelana nemimiselo nemigaqo.

1. Ukupasa iimviwo zokuBala iziThutho kunye nokuhlolwa kwezinga eliphambili.

I-Google isusile imfuneko yokuba ulawula imali engaphantsi kwe-$ 1,000 yokuchitha imali kwiinyanga ezintathu ngaphambi kokuba uqinisekiswe, kodwa ngoku kufuneka udlulise iimviwo ezimbini endaweni enye.

I-AdWords Iziko lokuFunda

I-Google ye-Intanethi ye-AdWords ye-Intanethi ye-Intanethi ikhululekile ikunikezela ngolwazi olunzulu malunga nokuseka nokulawula iiprogram ze-Google AdWords ukuze ukwazi ukufunda nokuphuma kwe-Google AdWords kwaye udlulise iimviwo. Izifundo ziyafumaneka njengombhalo okanye i-multimedia. Ziyakhupha i-intanethi kwaye ikhululekile, ngoko ke ukuqeqesha akukho nto.

Iimviwo zilawulwa ngabalingani boqeqesho lweqela le-Google kwaye zibiza i-$ 50. Ukongeza kwisifundo se-AdWords Fundamentals, enye yeemviwo ezintathu zilandelayo zifunwa:

• Uphando lweeMpapasho eziPhezulu ziPhakamileyo zibandakanya iindlela eziphambili zokulawula iiprogram ze-AdWords.

• I-Exhibition Advertising Advertisement ibandakanya i-intermediate to the best practices for advertising in YouTube kunye ne-Google Content Network.
• UkuBika kunye nokuHlola Uvavanyo oluPhezulu lubandakanya indlela ephakamileyo yokuqhuba ukusebenza kweakhawunti usebenzisa i-Google Analytics, i-Website Optimizer, i-AdWords Report Centre kunye nezinye iindlela zokuhlalutya.

Oko Ufumene ne-Google AdWords Certification

Ukuba yi-Google Advertising Professional inikezela ukuthembeka. I-Google ikuvumela ukuba ubonise i-Google Advertising Professional logo kwiwebhusayithi yakho. Lithuba elihle lomsebenzi omtsha okanye ishishini lasekhaya kwintsimi esele ikhulayo kwaye isakhulayo.

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