ImiThamo ye-Innovation yokuThengiswa evezwe kwiNtsingiselo yokuThengiswa koBuchule boNyaka 2010 - 2014
Xa kuqulunqwa uluhlu lweeNkampani ezininzi zeNewnovative, abaninzi abantu abanakuyilindela ukuba ololuhlu luzaliswe ngeendlela eziphambili zeenkampani kwi-industry yase-US yokuthengisa. Kukho kungabonakali ukuba nobuchule obuninzi obandakanyekayo ekuthengiseni iimveliso ezidalwe ngabanye, iinkampani ezithengisa ngokugqithiseleyo ziqonda ngokucacileyo ukuba ukubuyisela phambili okuphambili kunokuba kuthathele ukuthenga izinto eziphantsi kwaye kuthengisa phezulu.
Kuyabonakala ukuba abaqokeleli beeNkampani ezininzi zeNkampani eziNgcolisayo bayavumelana, ekubeni i-11 kwabangama-50 amaninzi kwiNkampani yeNnovative ngo-2014 nayo enye yezona zikhulu zentengiso ye-US .
I-Magazini ye-Fast Company yincwadi malunga neengcamango ezintsha ezifundwa ngabacebisi abasaziwayo. Ngoko ke kunengqiqo ukuba ngonyaka we-Fast Company uza kuqaphela iinkampani ezikhokeli kwizinto ezintsha kunye neNkcukacha zeNkcukacha zeNkcukacha zeNkcukacha zeNdawo eziNgcono. Kwakhona kunengqiqo ukuba ukuba nabani na onokukwazi ukubona izinto ezintsha xa bebona kwi-industry ye-US yokuthengisa, ngaba ngababenzi bamagama kwi-Fast Company.
Uluhlu oluninzi lweNkampani oluLondolozo lweNgcaciso oluninzi lweNkcazo luyakuthandeka, nangona i-rankings phakathi kwoluhlu ibonakala ngathi iyathobela ngokupheleleyo. Abaxhasi beCandelo eliPhezulu kunye nabakwa-rankers basebenzisa indlela ethile esenzululwazi ngaphezu kokuba--thi-njalo-ke, kodwa ukuba bayayenza, akuyona indlela abavakalelwa ngayo ukuba bayakufanelekela ukupapasha.
Kodwa ulungelelwano lwendawo kunye nolwazi lwezenzululwazi ngaphandle, uluhlu lwabaThengisi abaNgcono kakhulu luhlala luquka iinkampani ezenzayo ngokwahlukileyo, ukwenza ngcono, nokwenza ngendlela ebonakala ngathi ayinakwenzeka kubo bonke abantu, nokuba yintoni "yabo".
Kwiinkampani zentengiso yehlabathi jikelele (kunye neenkampani ezinemisebenzi ebalulekileyo yokuthengisa) ezibizwa ngokuba yiNkampani Eninzi Innovative, "yabo" yinto "yintoni" kunye "nendlela" yokufumana iimveliso kubasebenzisi bokugqibela.
Le mihla, intsha yinto ebangela ingqalelo kubathengi abathengisa ngaphezu kweemveliso zokuthengisa.
Oku kulandelayo uluhlu lwabathengisi abaNinzi boNgcaciso bo-2014, ngokwemfihlelo, engummangaliso, ifomula yemilingo esetyenziswe yi-FastCompany yokukhetha nokubeka iqela. Inombolo ekhompini yesobunxele yindlela yokunika inkampani nganye, ngaphandle kweenkampani ezingama-50 ezitsha kwiinkampani zonke kwihlabathi. Nangona ezinye zeenkampani ziluhlu olungezantsi azikho iinkampani ezithengisa ngokuthe ngqo, ukuthengiswa kuyinxalenye ebalulekileyo yohwebo lwazo lwezoshishino.
Amazwe amaninzi avuselelekayo kwiNkampani ye-2014:
1 Google
5 Netflix
7 NIKE
14 Apple
15 UMichael Kors
17 iWarby Parker
18 Ama-Amazon
20 Tesla Motors
20 T-Mobile
26 GiftHub
30 uLevi Strauss
Ekubeni i-innovative yinto yonke ngokutsha kunye neyona nto ibhetele, kulula ukuqonda ukuba kutheni abadlali abaphezulu namhlanje babeza kuba baqeshwe ngabomvu bengomso. Umbono wembono wembono ongekho nje ukunika ingqiqo ngamandla omtsha ukuqikelela ukuphumelela kwexesha elizayo, kodwa kunika nokuqonda ngokuchanekileyo kwoluhlu lwabaqoki beefowuni kunye ne-rankers kumagazini we-Fast Company.
Ngaphezu kwayo nayiphi na into, ukukhangela impumelelo yeenkampani ezinjenge-Apple, i-Google kunye ne-Amazon eziye zagcina isikhundla sayo esitsha kwihlabathi kwiminyaka emininzi zinika ubungqina kwizikhokeli zentengiso zanamhlanje ezifuna ukuhamba phambili.
Ukujongwa kokungabikho kobuqili obumanyeneyo yiinkampani ezinjengeWal-Mart, iBlockbuster, i-Best Buy, kunye neSears ziqinisa ityala ngokutsha.
Oku kulandelayo kukuthelekiswa kweminyaka emininzi ye-FastCompany Most Most Innovative Retail Companies. Uludwe luhlelwe nge-alfabhethi ngokwegama lenkampani. Inombolo ngamnye ngonyaka yindlela entsha yokunikezelwa kwenkampani enikwa inkampani nganye, xa kuthelekiswa namaqela angama-50 avela kuwo onke amashishini kuwo wonke umhlaba.
Uninzi lweeNkampani zokuThengisa iiNgcaciso kwiLizwe-Ukuqhathaniswa kweminyaka emibini 2010-2013:
Ahalife
2013 - # 19
I-Aldi Sud (i-Grocery Stores)
2010 - # 40
Alibaba
2010 - # 29
Amazon
2014 - # 18
2013 - # 2
2012 - # 4
2011 - # 27
2010 - # 2
apile
2014 - # 14
2013 - # 13
2012 - # 1
2011 - # 1
2010 - # 3
Birchbox
2013 - # 19
BMWDesignworks USA
2010 - # 25
Burberry
2011 - # 13
Chipotle
2012 - # 34
Disney
2010 - # 20
eBay
2011 - # 22
Fab
2013 - # 5
Ukukhawuleza ngokutsha
2010 - # 41
Ford
2013 - # 27
Uphando
2014 - # 1
2013 - # 11
2012 - # 3
2011 - # 6
2010 - # 4
IGreenbox
2012 - # 17
Gilt Group
2010 - # 21
Mahindra Reva
2013 - # 22
Iimpawu kunye ne-Spencer
2011 - # 36
Michael Kors
2014 - # 15
IMicrosoft
2011 - # 37
2010 - # 48
I-Modcloth
2013 - # 19
Gast Gal
2013 - # 19
Netflix
2014 - # 5
2011 - # 8
2010 - # 12
Nike
2014 - # 7
2013 - # 1
2011 - # 23
2010 - # 13
Nissan
2011 - # 4
Vula izulu
2012 - # 49
Umbulelo wokuvula
2011 - # 28
Patagonia
2012 - # 14
Snapette
2013 - # 19
Spotify (Ukukhwa kweMculo)
2010 - # 15
Starbucks
2012 - # 24
T-Mobile
2014 - # 20
Ithagethi
2013 - # 10
Tesla Motors
2014 - # 20
2013 - # 22
2012 - # 13
Umqeqeshi Joe
2011 - # 11
Wal-Mart
2010 - # 9
IWarby Parker
2014 - # 17