I-Intengiso ye-intanethi ishintshile umhlaba wezohwebo
Ukuthengiswa kwe-intanethi (eyaziwa nangokuthi, ukuthengiswa kwewebhu, okanye ukuthengiswa kwe-digital) lixesha lonke elibandakanya iimveliso zentengiso kunye / okanye iinkonzo ze-intanethi - kwaye njengamagama amaninzi, ukuthengiswa kwe-intanethi kuthetha izinto ezahlukeneyo kubantu abahlukeneyo.
Nangona injongo ebonakalayo yokuthengiswa kwe-intanethi kukuthengisa impahla, iinkonzo okanye ukukhangisa kwi-intanethi, inkampani inokuthengisa i-intanethi ukuthetha umyalezo malunga nayo okanye ukwenza uphando.
Ukuthengiswa kwe-intanethi kungayindlela echanekileyo yokufumanisa imarike ekujoliswe kuyo okanye ukufumanisa iimfuno zecandelo lokuthengisa kunye neemfuno.
Kodwa okokuqala, ukuthengiswa kwe-intanethi kubhekisela kwizicwangciso ezisetyenziselwa ukuthengisa imveliso okanye inkonzo ye-intanethi, kuquka:
- Izicwangciso zoyilo lwewebhusayithi
- Ukukhangela injini yokukhangela kunye nokuthunyelwa kweenjini
- Ukunyuswa kwe-intanethi
- Ukudibanisa ngokutsha
- I-imeyile yokuthengisa
- Imidiya yokuncokola
- Blogs
- Ukuthengisa ngokukhawuleza
- Iicandelo lokuthengisa
- Iinkqubo ezibandakanyekayo
- Ividiyo / iPodcasting
Yisikhathi Sokufumana I-Intengiso Kwi-Intanethi
Ukuba awusebenzisi i-intanethi yokuthengisa ukurhweba ishishini lakho kufuneka ukuba. Ubukho be-intanethi kubalulekile ekuncedeni abathengi nabathengi banokufumana ibhizinisi lakho - nokuba lakho ishishini lincinci kwaye lendawo. I-intanethi yilapho i-eyeballs zikho apho ibhizinisi lakho lifuna ukuba khona.
Ngokwe-Forrester Research, ukuthengiswa kwe-intanethi kwi-intanethi ye-US ixelwe ukufikelela kuma-dollar ayi-370 yezigidigidi ngo-2017, ngoko abathengisi be-intanethi bahlala beceba iindlela ezintsha zokuthengisa i-intanethi ngokuthembela kokuqhuba i-traffic kwiiwebhusayithi zabo nokwenza ukuthengisa okungaphezulu.
Ngokwezicwangciso ze-Strategy Analytics, ngo-2015 ukuthengiswa kwetekethi yedijithali kubalwe malunga ne-30% yenkcitho yonke kwiintengiso, okanye i-$ 52.8 yezigidigidi. Oku kusenza ibe ngu-$ 30 yezigidigidi emva kwentengiso esetyenziswe kwiTV. Nangona kunjalo, ukukhangisa kwi-intanethi kwanda ngo-13% ngo-2015, okukhawuleza kunoma nayiphi na inqanaba.
Kubaluleke kangakanani ukuthengisa nge-intanethi?
Ngokubhekiselele kwisiHlangano soMntu, ngo-2016 abantu abangaphezu kwezigidi ezi-3 kwihlabathi jikelele banokufikelela kwi-intanethi.
Oku kunika umthengisi inani elingabonakaliyo labathengi ukuba bafikelele ngemveliso kunye neminikelo yenkonzo, iiyure ezingama-24 ngosuku, iintsuku ezi-7 ngeveki. Ubume bentsebenziswano ye-intanethi buququzelela unxibelelwano olukhawulezayo phakathi kwamashishini kunye nabathengi, ukuvumela amashishini ukuba aphendule ngokukhawuleza kwiimfuno zabathengi kunye noshintsho kwimarike.
Ukuhlaziywa kwe-intanethi kuye kwaba ngenye yezinto ezibaluleke kakhulu ekuthengeni izigqibo ngabathengi eMntla Melika. Ngokwe-2013 yophando olwenziwa yi-Dimensional Research olubandakanya abathathi-nxaxheba abangaphezu kwe-1000, i-90 ekhulwini labaphenduli bathi ukuvakalisa i-intanethi emihle kwathonya izigqibo zabo zokuthenga. Okuthakazelisayo, ukuphononongwa okungahambi kakuhle kwakuvela kwiindawo zokuphonononga kwi-intanethi ngelixa i-Facebook yayiyintloko ebalulekileyo yokuphononongwa okulungileyo. Uphando lwe-Forrester lucacisa ukuba ngo-2020 42% e-sales-store sales iya kubavela kubaxhasi abachaphazelwa ngumphando wophando lwewebhu.
Impembelelo yezoLuntu
Ngokutsho kwe-Statistica, i-76% yabantu base-United States ubuncinane ubuncwane benethiwekhi yentlalo kunye nango-2020 inani labasebenzisi behlabathi beendaba zoluntu kulindeleke ukuba lifike kuma-2.95bhiliyoni (ezigidi eziyi-650 zezi zivela e-China kuphela). Kwimijelo yeendaba ezentlalo, i-Facebook iyona nto ibaluleke kakhulu-ekupheleni kuka-Agasti 2017 i-Facebook yayinabasebenzisi abasebenzayo abangama-2.5 billion emhlabeni jikelele, equle i-26.3% yabantu be-intanethi emhlabeni jikelele (Statistica).
Iifowuni zefowuni ziye zaba yindawo ephambili yokusetyenziswa kwe-Facebook - i-68% yexesha elichithwe kwi-Facebook ivela kwizixhobo eziphathekayo. Ezinye iindawo zokuzonwabisa zentlalo zentengiso ziquka i- Twitter , LinkedIn , Pinterest kunye ne-YouTube.
Ukususela kumbono woluntu wokuthengisa uphuhliso luba luleke ngakumbi, nangona kunjalo amashishini amaninzi akaqinisekanga ukuba ukufumana imidiya yoluntu kuye kwaphucula umgca njengoko kunzima ukulungelelanisa imisebenzi yokuthengisa yemidiya yoluntu ngokunyuka kweentengiso. NgokweShishini 2 loLuntu:
- I-90% yabantu abadala abaneminyaka eyi-18 ukuya kwe-29 basebenzisa i-media media (xa kuthelekiswa ne-35% yabangaphezu kwama-65)
- Ingxenye yesithathu yeminyaka eyi-Millennial ithi i-media media iyindlela yabo yokukhetha ukuthetha kunye namashishini
I-84% yama-CEO kunye nee-VPs zisetyenziselwa ukusebenzisa imidiya yoluntu ukuze incede wenze izigqibo zokuthenga
Yonke i-100 yemveliso ephezulu yehlabathi igcina ubuncinane enye inkampani ye-YouTube isiteshi, kwaye ngaphezu kwesigamu (27 se-50) ze-CEO kwiinkampani eziphezulu zehlabathi zivele kwividiyo yenkampani
Ngaphandle kokungabikho kwamatriki okanye ukubandakanyeka komlawuli, isabelo sebhajethi yokuthengisa ngokubanzi ekuthengisweni kwe-media yoluntu kulindeleke ukuba ikhule ukusuka malunga no-10% ngokulinganiselwa kuma-25% ngo-2021
Ukufumana Ibhizinisi Lakho Kwi-Intanethi
Ukuba untsha kwi-intengiso ye-intanethi kwaye unqwenela ukufikelela kwi-intanethi ngokukhawuleza kwaye ungenasiphelo ngendlela enokwenzeka unokuqala nge-platform yolwazi lwezentlalo njenge-Facebook - unokwenza ikhasi le-Facebook kwikhasi elingaphantsi kweyure. Nangona kunjalo, ukuba ufuna ukulawula okungakumbi kwi-presence yakho ye-intanethi, iwebhusayithi ekhethiweyo ifanelekile. Ngokufanelekileyo kufuneka ube newebhsayithi kunye ne-media media presence, nganye idibanisa enye.
Ukufumana ulwazi oluninzi malunga nokuthengisa ishishini lakho kwi-intanethi ubone:
5 Isinyathelo seNkqubo yokuThengisa i-Intanethi
Ukuthengisa nge-Intanethi: Isicwangciso-siseko Isiphi na ishishino esingasisebenzisa
Indlela yokudala iSicwangciso soLuntu lweMidiya
Indlela yokukhuthaza iBusiness yakho kwi-Twitter
Iingcebiso ezi-7 malunga nendlela engcono yokusebenzisa iPinterest kwi-Business yakho
Eyaziwayo Njenge: Ukuthengiswa kweWebhu, ukuthengiswa kwewebhusayithi, ukuthengiswa kwe-intanethi.