Ukuthengisa i-imeyile ingaba yiNtengiso enkulu kakhulu kwiShishini elincinci
Uninzi lwe-imeyile yogaxekile sonke sivakalisa 'iikhathalo' kule nto, kwaye lowo ngumzekelo omhle wokuthengisa i-imeyile kwizona zimbi kakhulu; i-email barrage.
Umntu othile uthengela uluhlu lwe-imeyile (okanye ezininzi!) Kwaye uthumele i-imeyili kunye nemigca ethi "Fumana ___________ (igama lomkhiqizo) kuphela i $ _____! (isixa) kuwo wonke umntu oluhlu - ngamanye amaxesha ngokuphindaphindiweyo. Konke oku kwenzayo kuyacaphukisa wonke umntu kwaye unike i-imeyile ukuthengisa igama elibi.
Ekuhambeni kwayo, ukuthengisa nge-imeyili kuvumela amashishini ukuba agcine abaxhasi babo baxelele kwaye bahlele umyalezo wabo wokuthengisa kumakhasimende abo.
I-Imeyili yokuThengisa ingabonwa ngabanye
Amaqela athile abathengi anokujoliswa okanye nokuba ngabanye. Ukunikezela ngabathengi ngabanye kwiintengiso ezikhethekileyo kwiirhweba kunye / okanye iinkonzo kumhla wokuthengwa ngumthengi, umzekelo, ngumzekelo omnye wokuthengiswa kwe-imeyile. (Indawo yokutyela ingathumela i-imeyile kubathengi ngosuku lwabo lokuzalwa elinikela i-50% kwi-entree,) Ukuthengisa i-imeyili kukunceda ibhizinisi liphuhlise kwaye ligcine ubudlelwane kunye nomthengi ngexesha elithemba ukuba kukhokelela ekuthengiseni ukunyuka nokunyaniseka kwamakhasimende.
Iimpawu zokuthengisa ezithunyelwe nge-imeyli ziquka ukuphuhlisa uluhlu lwakho lwe-imeyli kunokuba uthenge uluhlu lwe-imeyile kunye nokwenza inxaxheba kwiluhlu lwakho lwe-imeyli ukungena ngaphandle kokuphuma (usebenzisa ukuthengiswa kwe-imeyile yokuthengisa). I-imeyile kufuneka kwakhona ilungiselelwe ukusetyenziswa kwefowuni njengoko ngokubhekiselele kumanani amaninzi ngaphezu kwesigamu se-imeyile ivuliwe kumadivayisi eselula.
Izinzuzo zeNtengiso ye-imeyile
Iintlobo ezimbini ezibalulekileyo zokuthengisa i-imeyile zixabiso kwaye zilula . Ukuthumela i-imeyili yindlela engabizi ukuvakalisa inkampani yakho kunye nemveliso yayo kunye / okanye iinkonzo xa kuthelekiswa nezinye iindidi zokuthengisa. Kwakhona kulula kakhulu ukusetha nokulandelela umkhankaso wokuthengisa nge-imeyile, okwenza kube luhlobo olufikeleleke kakhulu lokuthengisa kumashishini amancinci.
Iifolda zingathunyelwa kuluhlu lwe-imeyile owakhele kubantu abanikezela ngolwazi oluyimfuneko kwiwebhusayithi yakho, umzekelo, ukubonelela ngaba bathengi ngeendaba ezimalunga neenkampani zenu, imicimbi ezayo kunye / okanye iinkonzo ezikhethekileyo-kwaye, ngokwenene , uwakhumbuze ukuba ibhizinisi lakho likhona kwaye mhlawumbi lixesha lohambo oluthile.
I-Imeyili yokuThengisa iSebenzayo
Ngethuba lokusetyenziswa kweendaba zoluntu kwizentengiso , i-imeyile yokuthengisa ibuye ilandele ukunyusa, ngokubhekiselele kuphando olwenziwa yi-HostPapa:
- I-94% yabasebenzisi be-intanethi basebenzisa i-imeyile, ngelixa i-61% kuphela isebenzisa imidiya yoluntu
- I-75% yabasebenzisi abasebenzisa i-intanethi bathi i-imeyile yokuthengisa yindlela yabo yokuthengisa yokukhetha
- uphawu lokungena "lwe-imeyile" luvumela ukuthengiswa ngemvume
- I-imeyile yokuthengisa ivumela ukujoliswa ngabantu (iminyaka, inzuzo, njl.).
- Imilayezo ye-imeyile ine-wider range yohlobo lokufometha ngaphandle kwemiyalezo yeendaba zoluntu
- I-imeyile inikezela ngakumbi ukunika ingxelo kunye nokuhlaziya i-analytics, njenge-rates-through rates, amazinga avulekileyo, amazinga okuvula kunye nokuguqulwa
Inzuzo enkulu ye-imeyile kwi-media media kukuba ixhumo kunye nabathengi banokubona i-imeyile kunezobambiswano zentlalo. Ukuthumela nje into akuthethi ukuba wonke umntu ofuna ukuwufumana umyalezo wakho uya kuyibona. Isikhundla sakho asinokuba sibonise nakwiimfuno zentlalo zoluntu. Nangona kunjalo, i-imeyile iya kuhlala kwibhokisi yebhokisi engenayo ide ifunde (okanye isusiwe).
Ngokufanelekileyo, ukuthengisa i-imeyile kufuneka kuhambisane ngezandla zoluntu. Ukongeza i-media yoluntu "Njengaye" okanye "Yabelana" amaqhosha kuma-imeyili akho wokuthengisa anika indlela eyongeziweyo yokuba abathengi baxhume kunye nekhaneli yakho. Iziphakamiso zemibuzo emihle evela kubalandeli beendaba zentlalo zingabandakanywa kuma-imeyile, kwaye ngokuchanekileyo, ukuthunyelwa kweendaba zentlalo kungasetyenziselwa ukukhuthaza abalandeli ukuba babhalise kwii-newsletters zakho ze-imeyile.
Ukuthengisa i-imeyili kunokunyusa kakhulu imali yakho xa uyenza ngokuchanekileyo. (Jonga izicwangciso ezingezantsi.) Yindlela enhle yokufumana abantu ukuba batyelele kwaye / okanye babuyele kwiwebhusayithi okanye iblogi yakho, kwaye ezinye izithuthi zihlala zilingana nemali engenayo.
Iingcebiso zeNtengiso ze-imeyili
1) Yakha uluhlu lwakho. Oku sele kuthethwe ngaye kodwa ukuthenga uluhlu lwe-imeyli kukuchitha ixesha. Yonke oya kuyenza ngokuthumela i-imeyile engacelwayo iyacima uninzi lwabantu othemba ukuphendukela kubaxhasi kwaye ubeka umngcipheko wokubhalwa nge-spammer.
2) Hlanganisa nemithetho ye-CAM-SPAM. Le mithetho iquka ukufumana umgca ongekho nkohliso, indlela yokungazibhalisi, kunye negama lakho nedilesi ekupheleni kwee-imeyile.
3) Musa ukuthumela kuphela iintengiso ukuthenga lonke ixesha. Sebenzisa ii-imeyile zakho ukwakha uxhulumano kunye nabathengi ngokwabelana ngolwazi lwakho kunye / okanye kwabanye, ubanike iingcebiso kunye nolwazi abanokulixabisa. Yabelana ngolwazi olubavumela ukuba bazi ngakumbi ngawe kunye / okanye inkampani yakho ukuba inomdla.
4) Phatha uluhlu lwakho kakuhle . Khumbula ukuba abantu osebenzisa i-imeyile ukuthetha nabo bakuthembele nge-imeyili kunye negama; bafanelwe inhlonipho. Kanye njengoko ufanelwe njengelithuba lokubaguqula kumakhasimende ukuya kubalandeli kunye nabashumayeli bekhontrakthi yakho, abantu abafuna ukuthetha kunye nokwabelana ngesigijimi sakho kwaye bahlanganyele naluphi na indlela abanako.
5) Namathela kwishedyuli ukuba wenza incwadana yeendaba. Ukuthumela i-imeyile ngosuku okanye imihla ngemihla kunokunceda abathumeli bakho bazi ukuba balindele ntoni kuwe kwaye nini.
Eyaziwayo njenge: Ukuthengwa nge-imeyile, ukuthengisa nge-imeyile ngqo.