9 Amanyathelo alula aya kuqinisekisa ukuphumelela kwePhulo lakho lokuThengisa
Ufumana njani umgca wakho apho iintlanzi zihlala khona? Landela amanyathelo alithoba angezantsi ukuqhuba umkhankaso wokuthengisa ngokuphumelelayo.
1) Yazi ukuba umkhankaso wakho wokuthengisa uphumelela njani kwisicwangciso sakho sokuthengisa.
Eyona nto, phambi kokuba uceba umkhankaso wokuthengisa, unesicwangciso sokuthengisa kwishishini lakho. (Ukuba awunjalo, ukubhala iSicwangciso soThengiso kuya kukukhokelela kwinkqubo.)
Isicwangciso sokuthengisa sisicwangciso sakho sobuchule sokuthengisa ishishini lakho elincinci . Inika umfanekiso opheleleyo weenjongo zakho zokuthengisa kunye nezicwangciso zokuthakazelisa iimarike zakho ekujoliswe kuyo kwimveliso yakho kunye / okanye iinkonzo. Inkampasho yokuthengisa, ngakolunye uhlangothi, yinto enye encinane yesicwangciso sakho sokuthengisa, isenzo sokwenza intengiso esenzelwe ukufezekisa injongo ethile.
Xa uyazi ukuba umkhankaso wakho wokuthengisa uphumelela njani kwisicwangciso sakho sonke, uyazi ukuba ngubani othengisa iimarike ekujoliswe kuyo kunye nendlela onokuthetha ngayo.
2) Beka iinjongo zakho zokupasa kunye neeparitha.
Yintoni ofuna ukuba iphulo lakho liphumelele?
Le njongo. Ufuna ukuba yinto ethile. Akunjalo nje, "Ndifuna ukuthengiswa okungaphezulu", kodwa zingaphi kwaye yintoni imveliso okanye inkonzo?
Unokucinga ngeeparitha njengeenkcukacha zeprojekthi yokuthengisa. Ixesha liyimpawu eqhelekileyo efunekayo ukuba ifakwe njengemikhankaso yokuthengisa ilahlekelwa yimpumelelo yayo ngexesha.
(Kwaye uTony uTiger kwafuneka aphume umhlalaphantsi.)
Ngoko ke umgaqo-nkqubo wenjongo yokuthengisa oqhelekileyo yiyo: yintoni eya kuphunyezwa + liza kuthatha ixesha elingakanani ixesha lokuthengisa?
Umzekelo: Ukuthengiswa kwamanqaku omhle wobuso kuya kwandisa i-50% kwiinyanga ezintathu. Okanye ukuthengiswa kweenkonzo zokuhamba kuya kwandisa i-15% kwiiveki ezisibhozo ezizayo.
3) Qinisekisa indlela oza kulinganisa ngayo impumelelo.
Ziziphi iimetriki oza kuzisebenzisa? Uza kuxela njani ukuba umkhankaso wakho wokuthengisa uphumelele okanye awuphumelelanga? Ngokucacileyo, ukuba unenjongo yokuthengisa ezifana ne "Sales of face beauty marks marks will increase 50% kwiinyanga ezintathu" i-metric oya kuyisebenzisa ukulinganisa impumelelo kwiprogram yakho yokuthengisa yinani leentengiso ezenziwe kule nyanga ezintathu ixesha. Kodwa inani lokuthengisa lingaba yi-metric efanelekileyo ukuba yonke injongo yakho yokuthengisa kukunyusa ukuqonda ngetekisi yakho okanye ukuphucula iphepha lakho le-injini ye-injini .
Ukulandelela imizamo yokuthengisa inthanethi, ungasebenzisa i-Google Analytics.
Izindlela zokulandelela ImiSebenzi yokuThengiswa kweNtengiso engaxeliweyo ichaza ezinye iindlela eziqhelekileyo zokulinganisa impumelelo kwiphankaso yakho yokuthengisa engaxhunyiwe kwi-intanethi njenge-tracking call.
Ungakulibala ukuseka okanye uqaphele isiseko salo naluphina umetri okhethile; uya kuyidinga ukulinganisa inkqubela yakho.
4) Beka uhlahlo lwabiwo-mali lwenkcazo.
Ingakanani imali omele uyichithe kwiprojekthi yakho iya kubachaphazela kakhulu iindlela zokuthengisa ozikhethayo ngoko kufuneka ubeke isabelomali sokuthengisa kuqala. Ngokucacileyo, isikhangiso se-Superbowl TV sininzi kakhulu kunexabiso kumbonakude wendawo okanye kumajelo asekuhlaleni .
Musa ukuxhomekeka kumaqhinga okuthengisa kunye nokukhuthazwa kwamashishini akho amancinci. Le yenye yezona mpazamo ezinkulu kakhulu abanikazi boshishino benza. Oku akuthethi ukuba zonke izicwangciso zokuthengisa zamahhala zibi. Kodwa kukho iindleko zokuthengisa, nangona ixabiso liphela ixesha kwaye ixesha lakho lingasetyenziswa kangcono.
Qhubeka ucinga kuqala; Ngaba le yindlela ehamba phambili / eyona ndlela iyanelisayo / eyona ndlela iyanelisayo yokufikelela kumthengi wam? Ezi ndlela zihlala zibiza imali ukuze uziyeke ukuchitha imali kwikhankaso yakho yokuthengisa.
Akufuneki ukuba uchithe ezininzi, kodwa kufuneka uchithe ezinye. (Ukukhathazeka malunga neendleko? Jonga ezi ngxelo ze- 40 zoBhengezo zeBhajethi kwiShishini lakho elincinci .)
5) Khetha iindlela zakho zokuthengisa ukuthetha nabathengi.
Ziziphi iindlela zokunxibelelana ozakuzisebenzisa?
Imeyili? Iposi ngqo ? Ukuhlawula ngokukhawuleza kwi-intengiso ye-intanethi?
Qaphela ukuba ezinye iziteshi zonxibelelwano ziya kulungeleka ngakumbi kwiimarike ekujoliswe kuzo kunezinye . Ngokomzekelo, ukubeka iintengiso zomsakazo kunokuba yinkcitho epheleleyo yemali ukuba i-market target target market does not listen to the radio.
Cinga ngeendawo zokuthengisa ezijoliswe kuyo kunye nemikhuba xa ukhetha iziteshi ukufikelela kuzo. Baphi ixesha labo? Baphi na ukubona okanye ukuva kunye nokunyamekela ulwazi malunga nemveliso yakho kunye / okanye iinkonzo? Kwimagazini? Ibhentshini yebhasi? Kwi-smartphone yabo?
6) Yenza isicwangciso sexesha / isicwangciso senkqubo.
Bhala phantsi oko uza kuyenza kwaye nini.
Akudingeki ukuba ilula kodwa ukubhala phantsi kuya kukwandisa kakhulu amathuba okuba ulandele kwaye ikunike iirekhodi ezisetyenziswayo xa uhamba ukuvavanya impumelelo kwiphankaso yakho yokuthengisa.
Ngokomzekelo, ukuba uthengisa izihlalo zebhayisiki ezenzelwe ukuba zikhulule ngakumbi kuninzi. Unokuza necebo lophulo olufana ne:
- Umxhasi oLwandle lwasekhaya ukuya kwi-bike bike ngoMsombuluko (i-$ 500 ukuba ibe ngumxhasi).
- Thumela ukukhululwa kweendaba xa uqala ukuba ngumxhasi (ukhululekile ukuba uyenze ngokwakho). Thumela enye inqanaba lokuqala ngaphambi ko-Agasti.
- Beka uchungechunge lweentengiso kwiphephandaba lendawo, ngolunye ngoJuni, ngolunye ngoJulayi, ezimbini ngo-Agasti kunye nesinye isiganeko emva kweSeptemba (5 x $ 125.00 = $ 625).
- Ulwazi oluxhasayo ngeposi emva kwiphepha lakho le-Facebook .
Ngoku ke malunga nomkhankaso wokuthengisa njengoko unako. Ingongoma yam ingaba lula. Kulula kakhulu xa kufumana iziphumo.
Lo ngumzekelo omhle wephulo lokumaketha eliza kuba lula kwi-jazz.
Masithi, umzekelo, kwakukho umntu wasekuhlaleni owayeza kuba yintambo yebhayisikili eyayikulungele ukugqoka ijezi ngegama lakho lebhizinisi kunye ne logo kuyo ngenxa yeendleko zesitulo sebhayisikili samahhala.
Masithi mhlawumbi wayekulungele ukujamelana nomkhankaso wokuthengisa kwi - intanethi , ingaba ukhululekile okanye umrhumo, kwaye unokuseta ikhasi le-Facebook kunye ne-Twitter akhawunti malunga nokuqeqeshwa kwakhe kwintambo (nangona kunjalo, ukukhuthaza yakho izihlalo zebhayisikili). Ngomhla wobuhlanga, unokwenza i-tweet malunga nenkqubela yakhe. Bona kulula kangakanani? Kwaye konke kungaphantsi kwama-$ 2000. Jonga ukuba Kutheni iBusiness Yakho kufuneka isebenzise i-Twitter kunye nendlela yokudala ii-Facebook Fan Pages .
Unokufumana inzuzo ephakamileyo yokuphromotha kwiinkalo zakho ngeentengiso kwiindawo ezininzi, ezifana nokuthengwa kweebhanner kwiintengiso kwiwebhsayithi, kunye / okanye kwiintengiso kumaphephancwadi afanelekileyo.
7) Yenza.
Bhala ikopi yakho yesibhengezo. Qinisekisa imihla yakho. Beka iintengiso zakho. Khangela kwaye usondele kumntu ukuba abe ubuso besikhankaso sakho sokuthengisa. Naliphi na izenzo ezithatha iphulo lakho, yenza; ukwenza; kusebenze.
Buyela kwisicwangciso samanqaku esenzo sakho kwaye uhlolisise izinto ngaphandle, ubhale ngomhla owenza ngawo. Kuya kukugcina ulungelelanise kwaye uya kuthanda umuzwa.
8) Ukulinganisa iziphumo zakho.
Xa iphulo liphelile, lixesha lokuba ubone ukuba yimpumelelo kangakanani. Buyela kwinjongo yakho yokuthengisa, misela oko ukhe ukhetha ukulinganisela ukucacisa impumelelo yomkhankaso uze ubone indlela eyenziwe ngayo.
Cinga ukuba injongo yokuthengisa kwiiprojekthi zakho zokuthengisa ibhayisikili ukunyusa ukuthengiswa kwezihlalo zebhayisikili 25% ngaphezu kweenyanga ezine. Kuya kuba yinto elula emva kokuqhathanisa iMeyi, kaJuni, Julayi, Agasti no-Septemba amanani okuthengisa kunye nokwenza izibalo. Indlela yokulinganisa Iimvavanyo zakho zokuthengisa zinika iifomula ezintathu ongayisebenzisa.
9) Tweak uze uphinde ufuneke.
Emva kokuba ulinganise imiphumo yomkhankaso wakho wokuthengisa, uya kuba nako ukwenza izigqibo malunga nezicwangciso zokuthengisa oye wasebenzisa kunye neeprojekthi ezizayo. Cinga ukuba iphulo lakho lokuthengisa i-bike seat lenyuke i-bike seat sale 41%. Unokwenza isigqibo sokuyaphinda kwakhona unyaka ozayo akunjalo?
Kwaye ekucingeni ukuba ulandelelwano endaweni ukuba ukwazi ukuba yeyiphi iqhinga lokuthengisa eliveliswayo, unokwenza i-campaign yakho ngokufanelekileyo. Ukuba idatha ibonise ukuba kuphela i-2% yokuthengisa eyongeziweyo evela kwi-Twitter yakho kunye ne-Facebook, ungagqiba ekubeni ungakhathazeki naloo mcimbi kweli phulo kunyaka ozayo. Okanye unokwenza isigqibo sokuphinda umkhankaso wonke wokuthengisa njengoko uklanyelwe kwaye ubone ukuba iziphumo zezi zimbini ziphuculwe.
Ewe, iziphumo zakho zokuthengisa zeenyanga ezibandakanyekayo zingabonakali ukuphuculwa okanye ukuhla kwehla, ukwenza le phulo lokuthengisa . Oku kwenzeka ngezinye ixesha, kwakhona. Unokufuneka ubuyele kwaye wenze uhlaziyo olunzulu okanye uphawule lonke uphulo lomqhubi webhayisikili.
Kodwa ukuba uzimisele ukumisela iphulo lakho lokuthengisa ngokufanelekileyo kwaye wagcina iirekhodi zento oyenzayo, ubuncinane unedatha ukwenza ezi zigqibo zentengiso.
Igalelo leNtengiso eliLungileyo
Ngendlela, nawuphi na umkhankaso wokuthengisa ungcono kunanoma yintoni, kuba uthetha ukuba uqondisa imizamo yakho yokuthengisa emancinci kunokuba nje ulahleke apha naphandle. Kodwa umkhankaso wokuthengisa uphambili ngowona ofumana iziphumo ozifunayo kwaye uthatha isicwangciso esithile kunye nomzamo odibeneyo.