Yonke ishishini idinga isicwangciso sokuthengisa
Isicwangciso sokuthengisa sisebenzisa isicwangciso sakho sokuthengisa . Okanye, "isicwangciso sokuthengisa sinika iinjongo zezicwangciso zakho zokuthengisa." Ikwazisa apho ufuna ukuya khona apha. Isicwangciso yindlela ekhethekileyo eya kukufumana khona.
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Isicwangciso sokuthengisa sinokuphuhliswa njengesiqinisekiso esisodwa okanye njengenxalenye yesicwangciso soshishino . Ngayiphi na indlela, kuyimfuneko yokuthetha ixabiso lemveliso yakho kunye / okanye iinkonzo kubaxumi bakho.
Ngaphambi kokuphuhlisa iSicwangciso soThengiso
Awukwazi ukuphuhlisa isicwangciso sokuthengisa ngaphandle kophando lwemarike . Uphando lwemakethe lukhokela isiqili sesicwangciso sakho sokumaketha, kukunika ulwazi olubalulekileyo kubathengi bakho abanokubakho (i- market target target ) kunye nokukhangela kwemveliso kunye neenkonzo zakho.
Uphando lweemarike kufuneka lubandakanye ukubeka esweni i-industry kunye nemigangatho yezoqoqosho, ukhangelele ukhuphiswano ukuze ubone indlela onokufumana ngayo inzuzo yokukhuphisana kwixabiso kunye / okanye inkonzo yabathengi , kwaye ufumene iindlela ezifanelekileyo zokufikelela kwiimarike ezijoliswe kuyo ngokubhengeza kunye / okanye kwi-media media, njl njl.
Yintoni eya kwiSicwangciso soThengiso
Isicwangciso esiqhelekileyo sokuthengiswa siqulethwe ngamacandelo alandelayo:
Isishwankathelo sebhunga
Isishwankathelo esiphezulu sisisombululo esiphezulu secebo lokuthengisa.
Eli candelo kufuneka linike isishwankathelo esifutshane solu cwangciso kulabo abangenakufunda yonke ixwebhu.
Inkcazelo Yoshishino
Eli candelo lichaza ukuba yintoni ibhizinisi lithethayo, kuquka indawo, amagama abanikazi boshishini, imeko yezoshishino yangoku (isikhundla kwindawo yemarike), isitatimende somsebenzi weenkampani kunye neempawu eziphambili, kunye nezinto zangaphandle ezichaphazela ishishini ngoku okanye unokukwenza kwikamva.
Icandelo lenkcazo yabathengi ibhizinisi lijolise ekujoliswe kuyo. Oku kubandakanya:
- Ubungakanani bemarike kunye neemeko ezizayo.
- Iinkcukacha zoluntu ezifana nobudala, isini, inkolo, isimo somtshato, izinga lemfundo, ubungakanani bentsapho, ubuhlanga kunye nemveli yenkcubeko, amanqanaba okufumana imali, njl njl.
- Umdlaleki, iimfuno, iimfuno, kunye neemfuno, kunye nendlela ezi zinto zihambelana nomfuno wemveliso okanye iinkonzo zenkampani.
Isiphakamiso esizodwa sokuthengisa sichaza indlela inkampani eya kuzuza ngayo inxaxheba yokukhuphisana kwiindawo zemarike ngokubonelela enye okanye ngaphezulu kwezibonelelo ezilandelayo kubathengi:
- Ukubonelela ngemveliso ekhethekileyo okanye ephezulu.
- Ukuhambisa amanani aphantsi.
- Ukubonelela ngeenkonzo ezingcono kumthengi .
Uhlalutyo lwe-SWOT kunye neKhuphiswano
Eli candelo lifanisa amandla eenkampani, ubuthathaka, amathuba kunye nosongelo (olubizwa ngokuba luhlalutyo lwe-SWOT) kunye nalawo okhuphiswano, ngoko inkampani inokuchazela abathengi ukuba kutheni bafanele bakhethe imveliso okanye iinkonzo zawo ngaphezu kwabo bahlangene nabo. Kwakhona kugxininisa indawo apho ishishini liyakufuna ukuphucula ukukhuphisana ngokuthe ngempumelelo.
UkuSasazwa / iSicwangciso soNikezelo
Ukuhanjiswa kunye nokunikezelwa kwenkcazo indlela inkampani izakuthengisa ngayo / ukuhambisa iimveliso zakho kubaxumi.
Izindlela zokuthengisa kunye nokuhanjiswa ziquka ukuthengiswa, ukuthengiswa kwempahla, ukuhanjiswa kumakhaya okanye kumashishini, okanye kwi-intanethi.
Iinjongo zokuThengisa
Eli candelo lichaza iinjongo zokuthengisa kwenkxaso yexesha elizayo (ngokuqhelekileyo kunyaka owodwa). Mhlawumbi injongo kukunyusa ukuthengisa ngeepesenti ezingama-25 ekupheleni konyaka ozayo wezezimali okanye ukufikelela kwi-40% yesabelo semarike kwingingqi ethile kwimveliso ethile okanye inkonzo. Kubandakanywe umgangatho ophezulu weendlela ezifunekayo ukuphumeza iziphumo ezifunwayo.
Isicwangciso soNxibelelwano
Isicwangciso sesenzo siquka ulwazi oluchanileyo malunga nemveliso / iinkonzo eziza kuthengiswa, kuquka iinkcazo zemveliso, iinzuzo zemveliso / inkonzo ngokubhekiselele kumncintiswano, izicwangciso zamanani, kunye nezicwangciso zendlela umveliso / inkonzo eya kuphakanyiswa ngayo, ingaba usebenzisa iindlela zendlela zokuthengisa okanye kwi-intanethi usebenzisa i- media media .
Kwakhona kufakwe ulwazi malunga nendlela yokuxhaswa kwabathengi emva kokuthengiswa.
Bhajethi
Ekugqibeleni, icandelo lohlahlo lwabiwo-mali luquka ukuphuka kweendleko zokuqhubeka nesicwangciso sokuthengisa. Uhlalutyo lweendleko / inzuzo lubonisa indlela ukuphumeza isicwangciso sokuthengisa kufuneka kubangele ukuthengiswa kwentengiso kunye neengeniso.
Eyaziwayo Njenge: Ngokuqhelekileyo idideke kunye nesicwangciso sokuthengisa okanye isicwangciso soshishino .
Imizekelo: Nangona isicwangciso sokuthengisa siyinxalenye ebalulekileyo yesicwangciso soshishino sakho, zonke iinkampani kufuneka zihlaziye isicwangciso sayo sokuthengisa rhoqo.