Indlela yokuqokelela ubulumko kwiKhishini lakho loKhuphiswano

Indlela Yokuqokelela Intelligence Intelligence kwiMagcisa Akho

Enye indlela yokukhawuleza yokunyusa ibhizinisi lakho elincinci kukungayihoyi ukhuphiswano lwakho. Nangona uxakeke kakhulu, bangaba baxhamle kwi-market share share. Ukuba awukwazi ukuba ukhuphiswano oluya phezulu, awukwazi ukwenza izigqibo ezinengqiqo eziza kugcina abathengi abanakho okanye ukukhanyela ezintsha. Kodwa njengomntu omncinci woshishino, ungabuthela njani ulwaphulo-shishini kumncintiswano lwakho shishino ukuze ugcine okanye ukwandise isabelo sakho semarike?

Nazi iindlela ezintandathu:

1) Thabatha ingqalelo kwiintengiso zabo.

Ngokuqinisekileyo ufunda amaphephandaba asekuhlaleni, ubukele iindaba, uphulaphule umsakazo, kwaye uchithe ixesha lokusasaza ngolwazi malunga noshishino lwakho. Iintengiso zakho zintengiso zinokukuxelela ezininzi ngabaphulaphuli abathile abazama ukujolisa kwaye zeziphi iimveliso okanye iinkonzo abazama ukuzithuthukisa-ulwazi oluncedo xa ukhetha ukukhushulwa kwakho okanye iikhankaso zentengiso.

Ukukhangela ukukhuphisana kweentengiso kuyindlela efanelekileyo yokuba uthelekise amanani kwaye uhlole i-sales and promotions yabo. Ngokugqithiseleyo ukugcina umkhondo wemisebenzi yakho yokukhuphisana, kulula ukuba ufumane ubuthakathaka ekuthengiseni nasekudaleni amaphulo akho asebenzayo ngakumbi ekukhuthazeni imveliso okanye iinkonzo zakho.

2) tyelela rhoqo.

I-intelligence engcono kakhulu yokukhuphisana yingqondo. Ngoko ukuba ngaba ukhuphiswano bakho banezitena zokuzitena kunye namathambo, yenza kube ngumbono wokutyelela rhoqo.

Ukukhutshwa yiyona ndlela enhle yokugcina iso lakho kwiimveliso okanye iinkonzo ezikhuthazwayo, jonga ixabiso, uze ufumane imibono yokubonisa.

Ngaba ukhuphiswano lwakho luba newebhusayithi ? Ukuba kunjalo qiniseka ukuba uvakashele iiwebhusayithi zabo rhoqo kwaye ufunde iiblogi zabo. Iiwebhsayithi zinokuba yimigodi ecebileyo yolwazi, kukuxelela ngakumbi malunga nezicwangciso zokhuphiswano lwakho, isicwangciso sokuthengisa kunye nabasebenzi bekhampani kunokuba ungayifumana kuhambo olulodwa kwiindawo zazo.

Ukuba ukhuphiswano lwakho lisebenzisa amajelo aseburhulumenteni kufuneka uhlolisise ukuthunyelwa kwazo kweendaba zoluntu rhoqo. Awunayo le nto ngesandla - unako ukwenza i-automate inkqubo ngokusebenzisa i-app njenge-search-socialer, eya kukubonisa zonke izithuba kwi- Facebook , kwi- Twitter , kwi-Youtube, njl. Nkampani. Hlola inani labo be-Facebook bathanda nabalandeli be-Twitter ukuba bafumane ingcamango yokuthandwa kwabo.

3) Buza oogxa bakho bezoshishino.

Ngexesha elizayo xa unesigcawu sakho sokunxibelelana okanye udibanisa nabanye osebenza nabo, bacele abanye ngabanye oko baziyo malunga nabaqhubi bakho ngamagama. Unokuthi, umzekelo, "Ngaba uvile nge-Big Business?" Okanye ukuba uyazi ukuba umntu uyazi ukuba ishishini likhona, ungathi, "Yivani nantoni na ngeentengiso ezinkulu zeJB?" Ukugcina indlebe yakho emhlabathini ngale ndlela kunokukunika ulwazi olululo malunga nezicwangciso zakho zokhuphiswano, njengokuthengiswa kwabasebenzi, okanye utshintsho lokuthengisa .

4) Buza abathengi / abathengi babo.

Oku akuthethi ukuba kufuneka uxhomeke ngaphandle kwendawo yokugcina ifowuni abantu xa bephuma. Kodwa abanye babo abathengi / abathengi banokuba ngabaxumi / abathengi bakho. Okanye unokuhlangabezana nabathengi / abathengi babo kwiimeko zoluntu.

Kulula ukuba ucele umntu ukuba uye wadibana nabancintisana nabo. Ukuba umntu uthi unayo, cela into ayicinga ngayo ngenkonzo yabathengi ayenayo okanye umsebenzi okhuphisana naye. Kutheni abathengi bakho bathetha ukuba unokuba yinto ethile eyenza uphucule okanye ikunike ingcamango ongayifumana.

Ungesabi ukucima; khumbula, ufuna ulwazi onokulusebenzisa. Ukuba umntu uthi, "Inkonzo yayinkulu", ayikuxeleli nto ngaphandle kokuba uyayithanda. Gxininisa ngokubuza umbuzo othi, "Yintoni oye wathanda kakhulu ngenkonzo?" okanye "Ucinga ukuba bebenjani ngokukhethekileyo?"

5) Yiba ngumthengi.

Ukuba ngumthengi wangempela unokuba yindlela enhle yokugcina phezulu kwinto ekhoyo emitsha kunye / okanye iinkonzo ukhuphiswano lwakho luza kunye nokufumanisa indlela abathengi bakho baphathwe ngayo.

Ukuba ungumnikazi wevenkile yekhofi kunye nomnye umntu oqhuba ivenkile yekhofi iibhloko ezimbalwa, akuyi kuba nengqiqo ukuba uhambe kwaye usampulule iimveliso zawo kwaye uhlole i- customer service yabo (okanye ukuba ukhetha ukuqonda, thumela umhlobo okanye ilungu losapho)?

Ngaphandle kokukwazi ukuthelekisa izinto ezifana nexabiso, iimveliso kunye nenkonzo yabathengi kwindawo leyo, unokuba udibanise ezinye iingcebiso malunga nendlela omnye umntu enza ngayo izinto ezinokuphucula imisebenzi yakho.

6) Bhalisa.

Ibhizinisi lakho lomncintiswano linokunika abathengi uhlobo oluthile lobulungu okanye inkqubo yokunyaniseka kwabaxhasi . Ubulungu buquka ukukwaziswa ngokuthengisa okanye imicimbi nge- imeyili . Musa ukudlulisa eli thuba ukuqhubeka kunye noluphi ukhuphiswano lwakho lunikeza abathengi bakhe. Bhalisa kwakhona kwiphepha leendaba , ukuba kukho enye. Enye indlela elula kakhulu yokuqokelela ukukhuphisana kwengqondo.

Xa kuziwa kukhuphiswano lwakho, xa uyazi ngakumbi malunga nento abakwenzayo ngoku kunye noko baceba ukukwenza kwixesha elizayo, izigqibo ezingcono ozokwazi ukuzenza malunga neyeshishini lakho elincinci. Ukuqokelela okhuphiswano lweengcaphephe kwiintlintsi zakho kufuneka ube yinto eqhelekileyo.