Kwimveliso yendawo yokutyela ekhuphisanayo kwaye ekhuphisanayo ngokugqithisileyo, yintoni eyahlula enye indawo yokutyela kwenye indawo kubalulekile ukuba uphumelele ngethungelwano. Inkampani nganye yokutyela kufuneka ibe nombono ocacileyo wokufumana iindawo zokudlela eziyingqayizivele ezingabonakaliswa ngokucacileyo kwaye ziphindwe ngokuphindaphindiweyo kwiindawo nganye zenkampani kunye ne- franchise .
Iinkampani ezinkulu zokudlela zase-US zonke zinomsebenzi ohlukeneyo, umboniso kunye nezitatimende zamanani ukukhokela imisebenzi yazo.
Bachaza iimpawu zabo, inkcubeko kunye namava kumakhasimende. Ngamnye uyingqayizivele njengenkampani yendawo yokutyela kunye namava okudlela anika. Nazi ezinye ezimbalwa eziphawulekayo.
I-Applebee's Mission Statement
I-Applebee's International, Inc. ithi konke malunga negalelo "ekukhuleni, uvuyo kunye nokucebisa bonke ubomi esibachaphazelayo." Eyokuqala eqaliswe ngo-1980 e-Atlanta, eGeorgia nguBill kunye noTj Palmer, i-Applebee ishintshile ngezandla ezimbalwa ngaphambi kokuya kuluntu ngo-1989. Kukho iindawo ezili-1,500 ze-Applebee emhlabeni wonke. I-corporation inikezele ukutya kwamahhala kuma-veteran e-US yonke imihla yoVeteran ukususela ngo-2008.
Isitatimende soBume beMakethe yaseBoston
"Ukudala ukutya okumangalisayo, wakhonza ngokukhawuleza, ngabantu abashisayo nabanobungane." Ubuncinane, loo nto yayiyi-statement ye-mission yokuqala. Kamva kwatshintsha ukuba "kutshintsha" ukutya "ekudleni kokutya," ukutya okubizwa ngokuba yi-Boston Market.
UArthur Cores noSteve Kolow bavula iMakethe yaseBoston yaseMassachusetts ngokukhawuleza, umlilo kunye nenkukhu. I ngcamango ya sebenza. Inkampani ngoku ineendawo ezingaphezu kwe-450 kwaye isebenzisa abantu abangaba ngu-10 000.
INgxelo yeSizwe soBumnyama beBuffalo
I-Buffalo Wild Wings ayifuni nje ukukunika ukutya okulungileyo.
Isitatimende salo somsebenzi kukuba "wow" - kungekhona nje ngezinye izikhathi kodwa "yonke imihla." Ikhonkco yaqala ngowe-1982 eColumbus, eOhio, kwaye yayibizwa ngokuba yiBuffalo Wild Wings & Weck, i-weck ibe yintlabathi yesonka esithandwa ngabantu ngabantu baseBuffalo, eNew York. Le mihla, inkampani ithi malunga nezinto ezintathu: amaphiko, ubhiya kunye nemidlalo.
I-Cheesecake Factory Mission Statement
Ngokomsebenzi, i-Cheesecake Factory yaqala ngo-1940 xa u-Evelyn Overton edala iresiphi yakhe ye-cheesecake. Wavula i-bakery yakhe eDetroit, ngoko wayeza kuhamba ekhitshini lakhe ukuze akhulise abantwana bakhe. Intsapho yafudukela eLos Angeles ngowe-1972 kwaye unyana wakhe waqalisa ivenkile yokuqala e-Beverly Hills ngo-1978 ephethe i-cheesecake ka-Evelyn. Ungavumeli igama le-yokutyela likukhohlise - inkokhelo ingaphezulu nje kwee cheesecake kule mihla. Iindawo zokudlela zisebenza ngamamenyu okutya okuphefumlelweyo, nangona ugxininiso luhlala kwi-dessert. Intetho ye-Cheesecake Factory ithi "Intsebenzo yethu kukudala indawo apho ukwaneliseka ngokupheleleyo kwabavakalisi kubaluleke kakhulu."
I-Dave's Famous BBQ Restaurant Mission Statement
Isitatimende se-Famous Dave sika-mission sisifutshane kwaye sithandeka: "I-barbecue ebalaseleyo idibaniswa nokuvakalisa izihambi." I-recipe ye-barbecue yayidalwa nguDave Anderson, osemncinci wase-Ojibwe waseNamerican waseMelika owayengazange achukumise izinto ezikolweni eziphakamileyo.
Oku akuzange kumise uDave Anderson ukuba avule i-shack ye-barbecue shack eWisconsin ngo-1994 ukuze aphishekele umgomo wakhe-unikezela abathengi bakhe ibhebhu efanelekileyo kwilizwe, ukuba kungekhona ihlabathi.
I-IHOP Mission Statement
INdlu yamazwe onke ePancakes ithi nje ukuba ifuna ukubonelela "ukutya okulungileyo, okusemgangathweni kwasekuseni." Liye laphethwe ngumkampani ongumzali weDine Equity ukususela ngo-2008. Ukutya kwe-Equity kubaluleke kakhulu kwi-IHOP ye-original, i-Corp, kodwa ngegama elinguqulelo. Indawo yokutyela igxininisa "ingqibelelo, ukugqwesa, ubuqili, inxaxheba, ukurekhoda, ukuthembela kunye noluntu" kuma-franchisees kunye nabasebenzi.
INkcazo yeKhomishana yaseKesari
AmaseKesare ambalwa ufuna ukuba "i-pizza yeyona ndlela ihamba phambili yokuhamba ekhaya, ngokugqithisa ukulindela amakhasimende kunye nexabiso elingavamile, iimveliso ezizonambithekayo kunye nabantu abavelele." Eyasungulwa ngo-1959, bekubangelwa ngumcimbi ongaboniyo phakathi kukaMike Ilitch noMarian Bayoff, ekugqibeleni owatshata waza waphonsa yonke imali yokugcina imali kwi-pizza esitolo ngaphandle kweDetroit.
Ekugqibeleni yaba yi-fast pizza chain ekhulayo kwilizwe.
I-Papa John's Pizza Mission Statement
Injongo kaPapa John yokudala "abalandeli be-raving" ngokuthi "iimveliso ezithembekileyo, ezona ziphezulu, iinkonzo zomthengi eziqhelekileyo kunye nenkonzo yoluntu ekhethekileyo." Kwaye, ke, unikezela abathengi konke oku kukuhambisa okanye ukupakisha kwezinye zeyona pizza ephambili edolophini. Upapa John uthi i-pizza yayo yokuqala yenziwa kwi-cloom e-Indiana. UJohn wathengisa uCamaro wakhe othandekayo ukuba asindise ishishini lentsapho-ityvern - ukusuka kwi-bankruptcy. Emva koko waguqula i-cloom yecala, wongeza ivenkile ye-pizza apho, waza waqala ukuthengisa nokuthengisa ii-pizza ngo-1984.
I-Starbucks Mission Statement
Isitatimende se-Starbucks se-mission sisona sitshixo esiphantsi - akukho nto yokuqhawula okanye ukuphazamisa apha, ukuzibophezela nje. "Injongo yethu kukudala indawo apho ukwaneliseka kwabavakalisi kukubaluleke kakhulu." I-coffeehouse franchise yakhula kwivenkile enye e-Seattle ngo-1971, kuthengisa iikhofi zekhofi eziqhelekileyo, ikhofi yomhlaba kunye neziqholo. Namhlanje udla izitolo ezingaphezu kwama-25,000 ezisehlabathini lonke. Ngokubambisana no-Oprah Winfrey, i- Starbucks yanikela ngemali eyi-21 yezigidi kwimfundo yolutsha ngo-2017.
Isitatimende seNqila yaseSundays
"Ukubonelela izixhobo nolwazi ukuvumela abarhwebi ukuba bancintisane ngempumelelo kwi-shishini lokutya ngokukhawuleza emhlabeni wonke, ngokuhlala behambisa intengo kubaxhasi ngokubonelela ukutya okulungileyo kubo kwaye benze indlela abayifunayo ngayo." Leyo mishini ye-Subway. UFrank DeLuca waqala ukuhlawula imali ngo-1965 ngenzame yokuxhaswa ngemfundo yakhe-wayefuna ukuba ngugqirha. Wakholeka i-$ 1,000 waza wavula ivenkile yakhe yokuqala e-Connecticut.