UJCPenney uMsunguli uJacob Cash Penney kwiimigaqo-shishini

Ivenkile yokuqala yokuthengisa evuliwe nguJacob Cash Penney yayingabizwa ngegama elithi JCPenney, ukuhlonela umsekeli wayo. Kunoko isitolo sokuqala sikaJacob Cash Penney savuleka sasibizwa ngokuba sithobela kwimigaqo apho enye yezona zikhulu zentengiso zase-US zakhiwe. Xa ufunda iicatshulwa ezithintekayo kwizinye zeenkokheli ezidumileyo kwi-industry ye-US yokuthengisa, kuyacaca ukuba imigaqo-shishini kunye neempawu zobuqu zikaJacob Cash Penney zazifanayo.

Impahla yokuqala yePenney kunye nevenkile yokugqoka yayibizwa ngokuba ngu "Myalelo Wegolide" ngesinye sezizathu ezibalulekileyo. UPenney wayekholelwa ukuba uMthetho weMigangatho wawusetyenziswe kuzo zonke iinkalo zobomi, kwaye waqhutyelwa ngumsebenzi wokwakha ishishini lokuthengisa ngokusebenzisa iMigqaliselo yegolide njengelitye lalo lifilosofi.

Ukufunda ngeengcaphuno ezininzi malunga nemigangatho yezoqoqosho esuka kuJames Cash Penney, kuyacaca ukuba umlinganiso wobunkokeli wawubaluleke kakhulu kuye njengenzuzo. Zomibini izinto awayezifezekisileyo nendlela awayezifezekisa ngayo kwakubaluleke kakhulu kuPenney.

Ngomnyaka we-1913, "I-Penney Idea" yaqulunqwa, ichaza iinkcazo nemigaqo-nkqubo yePenney. Kwiminyaka engaphezu kwe-100 kamva, i-"Winning Principles Principles" yenkampani yayikhokelela abaqeshwa kuwo onke amanqanaba, ukuqhubela phambili ishishini elijoliswe kumgaqo-siseko kunye nemilinganiselo ephakamisa ngaphaya komsebenzi oyintloko wokuvelisa inzuzo.

Ezi zicatshulwa zezo shishino zivela kwi-James Cash Penney zityhila imilinganiselo nemigaqo-siseko eyayikhokela umsunguli njengoko wayeyakhayo yintoni eya kuba yinto yamandulo yokuthengisa yaseMelika , kwaye enye yezinto ezixabisekileyo ze-US zokuthengisa iimveliso kwimbali yokuthengiswa kwe-US.

Iingcaphuno malunga neMigangatho Yomntu kunye neNkcubeko

• "Andizange ndibe nantoni na ukuba kwakungengenxa yeengxaki. Ndanyanzeliswa ukuba ndihambe ngendlela enzima-Ukuhlonipha, ukuThembeka, iNkonzo kunye nokuBambisana. "
• "Xa le shishini lisekwe, lifuna ukufumana ukuzithemba koluntu ngeenkonzo, kuba kwakukho ukukholelwa kwangoko, njengokuba kunjalo ngoku, ukuba akukho nto enye ngaphandle kwenkonzo efanelekileyo kuluntu kubangela ukuqonda kunye nokwaneliseka phakathi kwabathengi nabathengisi. Kwakungenxa yesi sizathu ukuba ishishini lethu lasekelwe kumgaqo ongunaphakade weMigqaliselo yegolide. "

• Ubumnandi obumnandi, ilizwi lokubulisa, ngokuqinisekileyo luyinto enqabileyo kwaye ibonakala ingenakuqhayisa. Awukwazi ukuthatha nabo. Kodwa basebenzela okulungileyo ngaphaya kwamandla akho ukulinganisa impembelelo yabo. Yinkonzo asibophezelekanga ukuba inike abantu ukuba baxabise kakhulu. "
• "Ekumiseni ishishini phantsi kwegama kunye nenjongo yoMthetho weMigangatho, ndazibopha esidlangalaleni, kwintsebenziswano yam yezoshishino, kumgaqo owenziwe ngokwenene kunye nentsholongwane yentsapho yokukhulisa. Ingcamango yethu yayikukwenza imali nokwakha ibhishini ngokukhonza uluntu ngokufanelekileyo kunye nokunyaniseka. "
• Umthetho wegolide awufumani umda wesicelo kwishishini. "
• "Uhlonipho lubaluleke kakhulu. Ukuzithemba kudala ukuthembeka. Inkonzo izisa ukwaneliseka. Ukusebenzisana kubonisa umgangatho wobunkokeli. "
• "Uluntu alunomdla kakhulu ekusindiseni imali encinci ngokuthenga ngentlawulo yenkonzo."
• Ukunyangwa ngokunyanisekileyo kuya kwenza umthengi ukuba ahambe.
• "Inzuzo kufuneka ifumane ukuzithemba koluntu, kwaye ukuzithemba koluntu kunikwe nawuphi na umrhwebi ngokwenani elinikezela uluntu."
• "Sixelele abaphathi beevenkile ukuba, ngaphandle kokuba bazi iindawo zabo kwaye ngaphandle kokuba bekulungele ukungena emvelweni kubomi bommandla, abanako ukuphumelela kwiindawo zabo zokuthengisa."

• "Umrhwebi osondela kumashishini kunye nombono wokukhonza uluntu, akananto yokwesaba ukukhuphisana."
• "Ndiphe umabhalana wesitokethi ngenjongo kwaye ndiya kukunika indoda eya kwenza imbali. Ndiphe indoda engenazo iinjongo kwaye ndiya kukunika unobhala wempahla. "
• "Musa ukuqeqesha amadoda ukuba asebenze. Baqeqeshe ukuba bakhonze ngokuzithandela nangengqiqo. "
• "Ekubuyiseleni, i-formula ibonakala iyintando ebalulekileyo kubantu, kunye nentembeko, kunye nezoshishino, kunye nokukwazi ukubona enye imbono yomntu."