01 - Inkcazo ye-Apple yeNkcazo engeyiyo Innovative, Inspiration, okanye Jobs-ish
Njengeenkokeli kwizinto ezintsha, unokulindela ukuba ingxelo ye-Apple iya kuba yinto emitsha kunye nokuphefumlelwa. Bobabini ngokusemthethweni nangenasiphelo, nangona kunjalo, i-"intetho ye-mission" ye-Apple ayiyiyo yonke imishini.
I- Statement Mission , i-Global Vision, kunye neMilinganiselo ye-Apple, Inc.
Kwaye kwaxelwa ngokubanzi ukuba isicatshulwa esidumileyo esivela kuSteve Jobs kwiminyaka yee-1980 kwakuyi-mission ye-Apple nkampani:
"Umntu nguye umdali wenguqu kweli hlabathi. Ngaloo ndlela, kufuneka abe ngaphezu kweenkqubo kunye nezakhiwo, kwaye angabi phantsi kwabo."
Ingxelo ye-"esemthethweni" kwi-website ye-Apple yenkampani, nangona kunjalo, akuyiyo imfundiso ye-mission ngokupheleleyo, kodwa kunoko uluhlu lwemveliso kunye nokufezekiswa kwangaphambili. Isitatimende seMicrosoft Mission yangoku:
I-Apple icwangcisa ii-Macs, iikhompyuthile ezilungileyo kakhulu kwihlabathi, kunye ne-OS X, i-Life, iWork kunye ne-software yobugcisa.I-Apple iqhuba inguqulelo yomculo wedijithali kunye ne-IPod kunye ne-iTunes esitolo sayo kwi-intanethi. I-App Store, kwaye ichaza ikusasa lamashishini eselula kunye neekhompyutha kunye ne-iPad. "
I-Apple iphelisa ukukhutshwa kwayo kwenkcazo kunye nesitatimende esifana nesiphi isitatimende somsebenzi wemveli kulindeleke ukuba sibe ...
"I-Apple inzibophezele ekuletheleni ulwazi oluhle kakhulu lwabafundi, ootitshala, abaqeqeshi bokudala kunye nabathengi emhlabeni jikelele ngokusebenzisa i-hardware yayo entsha, isofthiwe kunye ne-intanethi."
02 - Ngaba i-Apple Corporate Statement evela kwi-Steve Jobs?
Njengenkampani ebaluleke kakhulu kwimbali yase-US, kukho imibuzo ebuzwa rhoqo malunga nenkampani yekhompyutheni ye-Apple, kuquka nemibuzo malunga nesitatimende semishini ye-Apple, umbono, kunye nemilinganiselo, imbali kunye nomsunguli.
Isitethi "seburhulumenteni" sesigxina se-Apple sigxininise ngokupheleleyo kwiminikelo yama-Apple namhla ekhoyo. Ekubeni isitatimende somsebenzi wequmrhu sifanele sichaze umbono wekamva, mhlawumbi ukuba imishini yangaphandle engashicileli yase-Apple impela iqhuba ishishini le-Apple. Izikhombisi malunga nento ethi "yangempela" isitatimende se-Apple sisenokufumaneka kwiincwadi zeenkampani zase-Apple.
I-New Apple Leadership Legacy
Ukungabikho kwanto nayiphi na into efana nenkokheli yemveli yemiboniso ebangela ukuba abasebenzi babe nobukhulu kwaye baqondise kwizenzo zabo zokwenza izigqibo, le nkcazo evela kuTim Cook kubaqeshwa abatsha base-Apple basebenze bhetele kunanoma yiyiphi enye ingxelo ye-quasi-mission ngaphezulu ...
I-Apple isoloko ihluke. Uhlobo oluthile lwenkampani eneembono ezahlukeneyo zehlabathi. Yindawo ekhethekileyo apho sinethuba lokudala iimveliso ezilungileyo kwihlabathi - iimveliso eziguqula ubomi kunye nokunceda ukuma ikusasa. sithandekayo. "
Kubonakala ngathi kukho uluvo olubalulekileyo lokuba umsunguli uSteve Jobs ungumholi wembono onobuqili kwaye, ngokuthelekisa, inkwenkwezi kaTim Cook yinto encinci. Kwabo bakholelwa oko, qwalasela la mazwi-umyalezo-esque, owenziwa nguCophe kwi-intanethi emva nje kokuba uSteve Jobs aphelelwe ...
"Siyakholwa ukuba sibhekene nomhlaba ukwenza iimveliso ezinkulu kwaye ezingatshintshiyo.
Sisoloko sigxile ekuphuculeni .
Siyakholwa kwizinto ezilula, kungekho nzima.
Sikholelwa ukuba kufuneka sibe neyakhe kwaye silawulwe ubuchwepheshe obuphambili emva kwemveliso esenzayo, kwaye sinxaxheba kuphela kwiimarike apho singenza igalelo elikhulu.
Sikholelwa ekuthiwa akukho kumawaka eeprojekthi, ukuze sikwazi ukugxininisa kwizinto ezimbalwa ezibaluleke kakhulu kwaye zinenjongo kuthi.
Sikholwa ekusebenzisaneni okunzulu kunye ne-pollinination yamaqela ethu, okuvumela ukuba sivuselele ngendlela abanye abangenako.
Ngokuqinisekileyo, asihlalanga nantoni na ngaphantsi kokugqwesa kuwo onke amaqela kwinkampani, kwaye sinokuzithembeka ukuvuma xa siphosakele kwaye sinesibindi sokutshintsha.
Kwaye ndicinga ukuba kungakhathaliseki ukuba ngubani na umsebenzi waloo maxabiso afakwe apha kule nkampani i-Apple iya kwenza kakuhle kakhulu. "
La mazwi avela kuTim Cook aphefumle kakhulu kwaye afundise kunanoma yiyiphi intetho ye-quasi-mission ethi i-Apple ikhe yabonwa ngokuba "yimishini" ngelixa iMisebenzi yayisaphila. Kwaye ukuba i-Apple ingayigcina loo magama kwaye ibenze ibe yincwadi ebhaliweyo, kuya kuba ngumsebenzi ofanelekileyo ngumsekeli we-Steve Jobs kunye "esikholwayo."
03 - Impembelelo Yomsunguli kwi-Apple Company Mission
Ngowe-1984, i-Apple yaqalisa ikhompyutha ye-Macintosh, ikhompyutha yokuqala yokuqala ngaphandle kolwimi lwenkqubo. Nangona kunjalo, ikhomputha yayibiza kwaye i-software isinganiselwe, ngoko ukukhula kwayo kwakuncinane.
Kodwa njengoko isofthiwe yokushicilela ideskithophu yafumaneka, njenge-PageMaker, i-Macintosh yaziwa kakhulu.
Ngeli xesha, iMisebenzi yaxoshwa kwinkampani, kwaye yaqhubeka ifumana enye iteknoloji eqinile.
Iikhompyutha ze-Macintosh zaqala ukufumana ukhuphiswano olungakumbi kwi-PCs, njenge-software ye-PC, ngokukodwa ngokuklanywa kwemifanekiso kunye nokushicilelwa kwideskithophu, yafumaneka.
Ngama-90, iikhomputha ze-Macintosh zanzima, kwaye iMisebenzi yabuyiselwa ku-Apple.
Imisebenzi eyenziwa ukuvuselela inzuzo ye-Apple. Kwaye ekupheleni kweminyaka eyi-90 waphumelela ngokuqaliswa kwe-iPod. Baye baqalisa i-Apple Online Store, bavumela abathengi ukuba bathenge i-intanethi.
Ngokuphuhliswa kwe-iMac kunye ne-MacBook, i-Apple yaba yinto ebalulekileyo kwi-computer yommandla. Kwaye ngo-2001, baqalisa i-Apple Stores yokuqala, eyaba yimpumelelo enkulu kulo lonke ilizwe.
Ukususela ngoko, baye baqhubeka bevuselela. Ukuvelisa iimveliso ezintsha ezinjenge-iPad kunye ne-MacBook Air, ziye zanikela izixhobo ezinamandla ezingabonakaliyo, eziphathekayo kunye nezomsebenzisi. Baye bakwazi ukudala iimveliso ezikhuselekileyo kunama-PC xa kuziwa kwiintsholongwane kunye nokukhwabanisa, ukukhusela idatha yomthengi.
Ukususela ekuqalekeni kwayo, i-Apple iye yafumana imbali yamattuko kodwa ngoku ingenye yeenkampani ezinkulu zezobuchwepheshe kwihlabathi. Nge-fan-based basekelwe ngokukhawuleza ukuthenga nayiphi na into emitsha inkampani iqala, impumelelo eqhubekayo ye-Apple iyaqinisekiswa.