I-Warby Parker, i-Apple, i-Alibaba, yonke i-Concepts Retail yeyona ndlela, iTeknoloji, ukuThengisa
Kwezinye iikhampani ezingama-50 kwiinkampani ezininzi ze-2015 zeNkcubeko ezininzi, kungabonakali ngathi kukho into enokubakho ngokutsha malunga ne-basic-selling-low-high-business model of industry. Kodwa iinkampani ezili-15 ezithengisa umhlaba jikelele eziye zaqatshelwa yiNkampani yokuThengisa ngeenkcukacha zabo zokuthengisa ezithengiswayo, iteknoloji, ukuthengiswa kunye nezenzo ezilungileyo zifuna ukuba zihluke. Iinkampani ezithengisa ngokutsha zehlabathi ziyazi kakuhle ukuba zininzi izinto ezintsha ezithathayo ukuze ziphile kwi-shapeshifting ishishini lokubuyisela, okona ngaphantsi kokuncinci.
Ekubeni phantse i-third-party yeenkampani ezikhethiweyo kwi-World World's Innovative Companies zakwa-2015 ziinkampani ezithengisa njengeyona nxalenye ebalulekileyo yohwebo lwazo lwezentengiso, abenzi bokuluhlu olutsha baqaphela baze bahloniphe ukubaluleka kwezinto ezintsha zokuthengisa. Kwazo zonke iinkampani kuwo onke amashishini apha naphasi kwihlabathi, kwakukho enye yeenkwenkwezi eziphakama ze-e-yorhwebo ezinokuthi iNkampani yokuThatyathwa ithathwa njengeyona nkampani ebalulekileyo kunazo zonke kwihlabathi.
Abagwebi bezinto ezintsha abakhethi nje ukhenketho lwe-e-commerce ehamba ngeenkwenkwezi iWarby Parker njenge-# 1 inkampani enomdla kakhulu, zanikela zonke iindawo ezintathu eziphezulu kwizinto ezintsha zokubeka uludwe lwamanani kwiinkampani ezithengisa. Ngaba iWarby Parker ingcono ngakumbi kune-# 2 i- Apple , ukuphazamisa ukuthengiswa kwekhulu kunye ne # 3 Alibaba, ubuvulindlela bokuhlawula nge-biometrics? Mhlawumbi, mhlawumbi akunjalo. Kodwa i-Apple kunye no-Alibaba baye bahlala ngexesha elithile, ngoko iWarby Parker inika i-Fast Company into entsha ukuthetha ngayo.
Ngaloo ndlela uhlobo lokuthengiswa ngo-2015. I-wired-in, ixhunyiwe kwi-intanethi (engekho i-Uber ixhunyiwe), umthengi-we-limited-span-span namhlanje ukhatyathwa lula kwaye ilahleke lula yindlela yakutsha kunye neyona ndlela yakutsha ngayo ... nantoni na. Ukunelisa ukwaneliseka kwamakhasimende asetyenziswa ukuba ibe yinto ethi "Yintoni endiyenzele yona kungekudala?" Ngoku umcimbi othi "Yintoni undithintele ngoku kwangoko?"
IWarby Parker Akukho nto ayiphazamisiyo. Kukho i-$ 100 yezigidi ezixeliweyo kwingeniso iWarby Parker eyenza ngonyaka walo wesihlanu kwishishini. Kukho ukuhlanganiswa kokukhanya kweZara-esque okuye kwaguqula imboni yamehlo kwindlebe yayo. Kukho isicwangciso-ntengiso esithengi-esisodwa sokuthengisa esisodwa esingabandakanyeki ngokuxhomekeke kwi-capitalism kunye noxanduva loluntu.
Zonke ezo zikhokelo zokuthengisa ezithengiswayo zizinto ezintsha. Kodwa yintoni eyenza iMarby ibhalwe ngokuba yi-World Most Innovative Retail Company ngo-2015 yayiyi-total sum of its innovative innovations ekwazi ukwenza into njenge-utilitarian njengama-glassglasses.
INDLELA yeWarby Parker intsha iqhubekile ekusebenziseni izinto ezilungileyo. INDLELA iWarby Parker intsha ngayo malunga nobuntu. Kuhlukile. Kuyinto ephilileyo. Kuyamangalisa. Kuyakuthanda. Uhlobo olufanayo lwe "sexy" oluvutha imililo ebudlelwaneni bobuqu lwabo buguqulelwe kwindlela yokulungisa iliso.
Isifundo sokubuyisela kwimpumelelo ye-Warby Parker ngokumalunga nokubuyisela phambili kunye nokubuyisela phambili. Ukuyidlala ngokukhuselekileyo kumzamo wokukhubekisa umntu kunye nesibheno kumntu wonke isicwangciso esiye sahambisa iinkampani ezithengisa phantsi kwindlela ende yokukhula kunye nokuphila ixesha elide kwimbali yokuthengiswa kweentsuku zonyaka.
Nangona kunjalo, namhlanje, esi sicwangciso sisishukumisela ngokukhawuleza ezinye zezona zikhulu zentengiso ye-US phantsi kweendlela ezifutshane ukuya kwiNkundla ye-Sahluko 11 yokuchithwa.
Ubani ubuntu be- ALCO , i-Deb Stores, i-Cache kunye ne-Jones New York? Abathengi abazi. Abathengi abazange bakhathalele. Ezi nkampani zinokufumana inzuzo kwi-Warbovation okanye kwi-Parksonality.
2015 I-World Most Innovative Retail Companies:
1 Warby Parker
2 Apple
3 Alibaba
4 Google
17 Tesla
18 iToyota
23 Eataly
27 I- Panera Isonka
30 Netflix
35 Gumroad
38 yaseMelika
40 IKEA
41 Samsung
42 Algramo
44 I-Silver Crystal Sports