Uya Kufuna Ezi Zincwadi KwiThala leeNcwadi zeNtengiso
Ukwakha uphawu lwe-value-added kwi-marketplace yanamhlanje kukhuphiswano ludinga ukudala isicwangciso esisebenzayo, esihlangeneyo esibandakanya ukuthengisa, ukuthengisa, ukupapashwa kunye nophando. Ukuba oko kukuzwakala kunzima, kungenjalo ukuba awunalo ulwazi olufanelekileyo phambi kokuba ungene ngaphakathi. Nangona kunjalo, kuyenzeka ukuba uthatha ixesha lokwenza uphando lwakho kwaye uqonde ngokucacileyo oko uzama ukufezekisa. Ukwenza umsebenzi wokuphambi komsebenzi ungakunceda ubeke isiseko sokungabikho nje ukukhuphisana, kodwa uphumelele.
Ezi zincwadi ezintlanu zokubeka uphawu lwezandla zenza igalelo ekuqondeni oko kuthetha ukuthatha i-brand kwaye kutheni inkampani engenazisi yobunini iya kulahlwa. Akukho nanye kwezi ncwadi eziza kuphula i-bhanki kwaye yonke into isinike isiluleko esinokuthatha isinyathelo, nangenxa yeevices.
Ukukhwabanisa Imvakalelo: I-Paradigm Entsha yokuxhuma iiBhanki kubantu
Le ncwadi enkulu ibonisa abathengisi-kungakhathaliseki ukuba imveliso okanye inkonzo banikela-indlela yokuzibandakanya abathengi banomdla kakhulu namhlanje.
Incwadi izaliswe ngembali yamacandelo enikezelwa ngabaxumi bombhali abahlalutya ukuhamba kwabantu kunye neendlela zokuziphatha ekuhlaleni nakwezentengiso zokuthengisa. Ngokulandelayo, iyaqhubeka ukubonisa indlela zonke iingqondo zintlanu ezingasetyenziswa ngayo njengezixhobo ezinamandla zokwenza iimpendulo kwiimpawu zanamhlanje.
I-22 Imimiselo eguqukayo yokuBhenca
I-22 Imimiselo engaphendukiyo yokuBhanisa ibhokisi leencwadi ezicacileyo ngokukhangela uphawu. Kuza kunika i-anecdotes malunga nezinye zezona zinto zinkulu kakhulu, iimveliso zabathengi abaphumeleleyo kwihlabathi kuquka uRolex, Volvo, Starbucks, noHeineken. Le ncwadi ijongana neminye ingxaki enkulu yokuthengisa namhlanje, indlela yokubhengeza ishishini lakho kwi-intanethi. Ngeke ufunde kuphela indlela yokwakha itekisi, kodwa indlela yokuyigcina iphila iminyaka emashumi emva kokuqaliswa kwayo.
Ukungafuni i-Ideavirus
Ukungaxhasi i-Ideavirus ibona ukubaluleka kweembono ezintsha, utshintsho, kunye nokutsha kwihlabathi lemveliso okanye iinkonzo. Ikwavuma kwakhona ukubaluleka kokudala i-buzz e-word-mouth-mouth-mouth-of-mouth ngokuchasene nomgaqo wendabuko, ngokuthe ngqo kubantu abafikelele ekuthengiseni ngendlela yokuthengisa ngokugqithisileyo nokubiza. Le ncwadi inika iiphando ezininzi zezifundo eziza kusebenza njenge-springboard yokubeka ingcamango yakho.
UkuThengiswa kweMali
Le ncwadi ihamba ngaphaya kwemveliso yenkcubeko-kunye neenzuzo, apho umthengi ebona umkhiqizo njengento encedisayo. UkuThengiswa kweNzululwazi kuthatha indlela yokuguqula ukuthengisa kwaye ikhuphe ngokukodwa kwiminyaka yokwenza uphawu kunye nokudala. Incwadi ibonisa indlela abaphathi abangabangela ngayo amava aphelele kumaxabiso abo abathengi ngeemveliso ezibonelela ngemibutho enobuchule. Kwakhona kuthatha ukuhamba ngokuzenzekelayo ekuthengiseni indlela yokuphila (apho isicwangciso asikho nje ukuthengisa umkhiqizo njengokwentengiso kodwa njengempawu zentlalo) kunye neqhinga lokuthengisa inzentengiso (apho iqhinga lokuthengisa lenkampani likhuthaza abathengi ukuba baqhelane nobunikazi obugqugquzela ukuziphatha uthanda ukutyelela iwebhusayithi okanye ukuya kwisitolo).
Ukwakha Iimpawu Zomeleleyo
Ukwakha iZakhiwo eziMandla ziza kukubonisa indlela yokujongana nokuhlukana kweemarike ngokwakha ubunikazi benkampani, ukudala ubuntu benkampani, nokulawula inkqubo yekhanekhthi. Iyakubonisa indlela yokuphuphuma ebhokisini ngokuqwalasela iingenelo zemizwa kunye nokuzibonakalisa ngokwakho kwaye ngokuzisa uhlobo lomntu-njengomntu, uhlobo lwe-brand-like-organization, kunye neembonakalo zentengiso.