Namhlanje uphawu luyinkimbinkimbi, kodwa luleke ngakumbi kweli hlabathi lanamhlanje lokuthengisa.
Ingqiqo yokuba umboleki unayo xa eva okanye ecinga ngegama lenkampani, inkonzo okanye umkhiqizo. Oko kuthethwa ukuba igama elithi "uphawu" okanye "ukutshatyalaliswa" lijolise ekuphatheni kwaye liguquke ngokuziphatha kwabathengi, ndiyicinga njengemifanekiso engqondweni yomntu onjani njengenkampani imelela abathengi, ichatshazelwa yimimiselo, amagama, kunye nobuchule obungeenxa zonke.
Yintoni Okufanele Yenziwe Ngumdlalo?
Ukubhanqa akukona kuphela ukufumana i- market target yakho ekukhethileyo kukunyusa ngaphezu kokhuphiswano kodwa ngokufumana amathuba akho ukukubona nje ngokuba ngumboneleli wesisombululo kwingxaki okanye isidingo.
Iinjongo ezinobungqina obuza kufezwa ziquka:
- Ngokucacileyo, uhambisa umyalezo
- Uqinisekisa ukuthembeka kwakho
- Ukuxhamla ngeemvakalelo zakho ekujoliswe kuzo malunga nemveliso yakho kunye nenkonzo.
- Ikhuthaza umthengi ukuba athenge
- Udala Ukuthembeka Kwomsebenzisi
UkuBhanisa kunye nokuqonda Umthengi wakho
Ukuze uphumelele ekutshitshweni kwempawu, kufuneka uqonde iimfuno kunye neemfuno zabathengi bakho kunye nethemba.
Kufezekiswa ngokuhlanganisa amaqhinga akho ngegama lakho ngokusebenzisa inkampani yakho kuyo yonke indawo yokuqhagamshelana noluntu. Cinga ngokufaka uphawu lokubhengeza njengoko ubonisa ukuba ungubani njengenkampani okanye inhlangano kunye nento oyinikelayo. Isandi nzima? Cinga nje ngolu hlobo ukuba ibhendi inokuthetha ithetha ngokuthi:
Ndingu ________________.
Ndikhoyo kuba ________________.
Ukuba unxulumana nokuba ndingubani na ukuba ndikhona phi ungathanda mna, ungathenga, kwaye unokuxelela abanye ngam.
Njengoko abathengi baqala ukuchonga nawe, i-brand yakho iya kuhlala kwiintliziyo kunye nengqondo yabathengi, abathengi kunye nethemba. Yiyo yonke inani lamava kunye nemibono yabo, enye enokuyichaphazela ngayo, kunye nenye into ongenako.
Ubaluleka bokuBhanisa
Uphawu olomeleleyo luxabisekileyo njengoko imfazwe yabathengi iqinisa imihla ngemihla. Kubalulekile ukuchitha ixesha lokutshala imali ekuphenyweni, ekucaciseni, nasekwakha uphawu lwakho. Emva kwakho konke, i-brand yakho iyimvelaphi yesithembiso kumthengi wakho.
I-brand yakho iyisiseko esisisiseko ekunxibelelanisweni kwintengiso kunye nengafuni ukuba ngaphandle. UkuBhanisa kuyisicwangciso sobuchule kunye nokuthengiswa kuyindlela yokusebenzisa kunye nokusetyenziswa kwakho ukufumana uphawu lwakho phambi kwabathengi. Yingakho ihamba ibaluleke kakhulu kwishishini okanye inhlangano kunye.
Ibhendi isebenza njengesikhokelo sokuqonda injongo yeenjongo zoshishino. Iyakwenza ukuba ulungelelanise isicwangciso sokuthengisa kunye neenjongo kunye nokuzalisekisa isicwangciso esiphezulu.
Ukusebenza kwebhanki akukwenzeka nje ngaphambi kokuba kuthengwe, kodwa kunjalo nangobomi bentlobo yamava anika umboleki.
Ngaba le mveliso okanye inkonzo yenzeke njengoko kulindelwe? Ingaba umgangatho olungileyo njengoko uthembisiwe okanye ungcono? Unjani amava enkonzo? Ukuba unokufumana iimpendulo ezintle kule mibuzo, udale umthengi othembekileyo.
Ibhanki ayibanga kuphela abathengi abathembekileyo , kodwa idala abasebenzi abathembekileyo. Ibraki ibanika into into yokukholelwa kuyo, into emele ihlale ngasemva. Kubanceda baqonde injongo yombutho okanye ishishini.
Uluhlu olusisiseko lokuHlola ukuHlola iMpawu zakho
UkuBhanisa kungabangela ukudideka, ngoko uyazi njani ukuba i-brand yakho inamandla ngokwaneleyo ukukunika yangaphakathi nexabiso langaphandle eliyidingayo ekuthengiseni kwakho?
- Ingaba i-brand yakho ihambelana nabaphulaphuli bakho? Ngaba baya kufumana "ngaphandle koko" ngaphandle kokucinga kakhulu?
- Ingaba isabelo sakho segama sichaphazela oko unikelayo kwaye kutheni kubalulekile?
- Ingaba ibonisa isibonakaliso sotywala owenzayo kubani ojolise kuyo kunye nabaphulaphuli bakho bangaphakathi?
- Ngaba uphawu lwakho lubonisa iimpawu ofuna ukuzenza njengomthengi?
Vumela le mibuzo ibe yisikhokelo ekuphuhlisweni kwebhenki yakho. Ukuba iimpendulo azicacanga ungathanda ukubuyela kwibhodi yokudweba uphinde ulungise inkqubo yokwenza uphawu. I-brand kufuneka ibe "ah-ha" ngokukhawuleza kufuneka ifune ingcamango encinane kunye nokucamngca.