Ngoko ke, phambi kokuba unqume ukuba yeyiphi umyalezo wakho, nendlela yokuyihambisa, kufuneka uqonde abaphulaphuli bakho.
Abantu ekujoliswe kubo
Abaphulaphuli abajoliswe kuyo ngabantu abahlala banomdla kwimveliso okanye inkonzo yakho. Ukuba ungumnikazi weenkampani zeplumbisi, abaphulaphuli bezinto eziphathekayo ngabanini bepropati, zombini ezoshishino kunye nokuhlala. Ukuba ungumnikazi wesitokethi sokudlala, abaphulaphuli bakho bazali ngabazali, oogogo nomkhulu kunye nabani na onabantwana ebomini babo.
Eminye imizekelo yabaphulaphuli abajoliswe kuyo kubandakanya amadoda angatshatanga kuma-20s, aweshumi, oomama osebenzayo, abadala asebekhulile kunye nabanikazi beenja. Kwezinye iimeko, abaphulaphuli abajoliswe kuyo bathatyathwa kakhulu. Ngokomzekelo, ukuba imveliso yintengiso ye-Italia yamadoda afanelekileyo kwi-Wall Streeters, abaphulaphuli beemarike ngamadoda angama-20 abahlala kwisiXeko saseNew York kwaye bafumana imali engama-$ 200,000 ngonyaka.
Kutheni Kubalulekile
Ukuze abantu 'bathenge' kwimveliso okanye inkonzo, kufuneka badibanise ithoni kunye nomxholo womyalezo.
Ngokubetha umntu othile, uxhumano lomntu lwenziwe, kunye nokholo lusekwe. Makhe sithi injongo yokuthengisa umveliso kumama osebenzayo. Iindlela zokuthengisa zingasebenzisa iiplani zedijithali kunye nezentlalo kwaye zi nokuba nefuthe elinamandla kunye novelwano. Indlela engcono yokufikelela kumakhaya asebekhulile asebekhulile asetyenziswe umkhankaso wokuthengisa usebenzisa ipapasho zeepapasho kumaphephancwadi nakwiimagazini ezithwala ithoni epholileyo kunye nokuphumayo.
Ukufumana Abaphulaphuli Bakho Abajoliswe
Indawo efanelekileyo yokuba yiyo kukucinga malunga neemfuno ezithile zemveliso okanye inkonzo yakho ezalisekileyo. Ukuba ishishini lakho liyilo lwewebhsayithi oza kugxininisa ekuthengiseni loo mawebhusayithi kumnini-shishini, kungekhona abantu abahlala phantsi. Ukuba umkhiqizo wakho ungokoqobo kwimvelo (umz., Umyalelo oqhelekileyo njengetokchup) kufuneka kwenziwe uphando olungakumbi lwemarike kuba abaninzi abantu basebenzisa i-ketchup.
Ukuba kunjalo, ukuba ngabaphulaphuli kubaluleke kakhulu kubalulekile ukuqokelela idatha malunga nabaxumi bakho ukuze ukwazi ukunciphisa ukugxininisa. Enye indlela yokuqokelela idatha kukunikela ngexabiso elikhethekileyo okanye ikhowudi yekhuphoni kulabo ba tyelele iwebhusayithi yakho (okanye kwindawo yezoshishino) ukuba bazalise uphando oluthatha ulwazi oluyidingayo. Iinkampani zophando zorhwebo nazo zinokunceda ukuqhuba olu hlobo lophando kuwe.
Ukulinganisa nokuguqula umyalezo wakho
Inxalenye ebaluleke kakhulu "yokuthumela imiyalezo" ijongela indlela iindlela zokuthengisa ezisebenzayo. Ukuvavanya ukusebenza kwephulo lokuthengisa, unokubeka iliso ukuthengisa, abathengi abatsha, izicelo zeenkcukacha, imibuzo yefowuni, ukuthengisa kunye ne-web traffic kunye ne-click-throughs. Ukuba awufuni ukwenza oku ngokwakho, inkampani ye-Nielson yinkampani enkulu kunazo zonke ebonisa ukuphumelela ngokupheleleyo kwephulo.