Nangona kunjalo, akubona bonke abathengi bafana kwaye ngamnye unempawu ezizodwa kunye neemfuno ezingenakufumaneka nakumnye umthengi.
Iimfuneko zeNkcazo yeMarike
Ezinye iikhampani zithintela ukuhlukana kwamashishini kwaye ziphatha nje abathengi. Xa kuthengiswa kubathengi babo, ezi nkampani azijolisi kumaqela athile okanye kwiimakethe zorhwebo, kodwa unomyalezo owodwa.
Ukuze iinkampani zikwazi ukujolisa ukuthengiswa kwazo, kufuneka zichonge amacandelo ahlukeneyo. Ukuze ndizenze iincandelo zeenkampani kufuneka zinqume ukuba yintoni eyenza inxalenye yeemarike. Kukho imigaqo emininzi engasetyenziselwa njengokufikeleleka, okungafaniyo, okungafaniyo kunye nokulinganisa. Icandelo leemarike ezilungileyo liza kubangela inxalenye apho abathengi bafana khona ngokunokwenzeka kwinqanaba, kwaye bahluke ngokusemandleni phakathi kwamagatya.
KwiNgingqi
Amashishini angenza isigaba seemarike ngokusekelwe kwimihlaba. Icandelo lemihlaba liyinzuzo kakhulu kunoma yimuphi shishini.
Inceda inkampani ukuchonga nokuhlukanisa imarike zibe ngamacandelo ngokubhekiselele kulwimi, ubuninzi bemozulu kunye nendlela yokuphila.
Ulwahlulo lwabantu
Ulwahlulo lwabantu lubandakanya ukuhlula imarike ngamaqela ngokusekelwe kwimimandla efana nobudala, ubukhulu bezesini, ingeniso, umsebenzi, imfundo, inkolo, ubuhlanga kunye nobuzwe.
Ulwahlulo lwezengqondo
Ulwahlulo lwezengqondo luhlula imarike ngamaqela ngokusekelwe kumgangatho woluntu, indlela yokuphila kunye neempawu zobuntu. Isekelwe ekucingeni ukuba iintlobo zeemveliso kunye neemveliso zithengwa ngabanye ziza kubonisa ukuba iimpawu kunye neendlela zokuphila. Imisebenzi, iimfuno kunye neengcamango zophando yinto enye yokulinganisa indlela yokuphila.
Icandelo lokuziphatha
Icandelo lendlela yokuziphatha isekelwe kumsebenzi wolwazi lomthengi weemveliso ezithile, ukusetyenziswa kwazo kwemveliso, kunye neempendulo zabo kwimveliso ethile. Oku kunenzuzo yokusebenzisa iinguqu ezinxulumene ngokuthe ngqo nomveliso ngokwawo.
Icandelo lokuThengisa iMakethe
Ngokungafani nabathengisi bezentengiso, abathengi bezentengiselwano banokuxhomekeka ngokusekelwe kwiimpawu ezimbalwa. Iimarike zoshishino zingabandakanywa kwiimpawu ezifana nommandla, uhlobo lweenkampani kunye neempawu zokuthenga.
Xa ukuhlalutya abathengi bezentengiselwano, indawo yomthengi ingasetyenziselwa ukuchaza isigaba. Oku kubalulekile ukuthunyelwa nokuhanjiswa. Abathengi kwiindawo ezithile zendawo bangaba neemfuno ezifanayo.
Abathengi banokuthi bahlulwe ngohlobo lwenkampani. Ngokomzekelo, amacandelo angadalwa ngokusekelwe kubukhulu benkampani, uhlobo lweshishini okanye imfuno yokuthenga.
Iimpawu zokuthenga zabaxhasi zingachaza isigaba. Iinkcukacha ezifana nokuthenga umthamo okanye ukuthenga imbali.