Ukuchonga iimakethi ezijoliswe ekubuyiselweni kweNtengiso
Abaxhamli baxabisa ukuthengiswa okubhekiswe kubo ngokukodwa, beyilungiselelwe, kwaye oko kuveza ngokucacileyo ulwazi abayidingayo ukwenza ukuthenga okuvakalayo.
Ingakumbi ishishini liyazi malunga nemakethi ejoliswe kuyo, kulula ukuba ikhuphe umthengi ukuba ahlule umkhiqizo, inkonzo, okanye uphawu.
Xa umcwaningi weemarike uyazi oko kuxabiswa ngumthengi (okanye iqela labathengi), bayazi indlela yokuthengisa imveliso kunye nendlela yokulungisa ukukhangisa ngendlela ekhangisa elo qela.
Icandelo leMakethe liyakhiwa ngokulula ngokuhlola nokuhlalutya iimpawu ezininzi ezahlukahlukeneyo malunga nabasebenzisi.
Icandelo leMarike: Inqanaba elilodwa
Inqanaba eliQala liquka okuqhelekileyo kunye nolwazi oluqhelekileyo lweqela leempawu-iindawo zabantu, i-socioeconomic, kunye nokusetyenziswa kwemveliso.
- Ubume: Olu hlobo luquka izixhobo ezinxulumene nobudala, isixeko okanye indawo yokuhlala, isini, ubuhlanga kunye nobuhlanga, kunye nokwakhiwa kwendlu. Nangona ezi zizinto zonke ezibalulekileyo, ulwalamano phakathi kwezi mpawu kunye nokuziphatha kwabaxhasi kunokuba luncinci. Iimpawu zobuntu zisebenza ngokusemgangathweni njengesiseko sokwakheka kwamacandelo athile ophando.
- I-Socioeconomic: Olu hlobo luquka iimpawu ezinxulumene nengeniso yomzi, izinga lemfundo, umsebenzi, indawo yokuhlala, kunye nobulungu kwimibutho eyahlukeneyo. Ezi ziqhelo zivame ukucocwa ngakumbi ngobudlelwane nokuziphatha kwabathengi-ngokukodwa njengokubonakalisa indlela yokuphila yabathengi, ukhetho lwentengiso, uvelwano lwentengo, kunye neenkonzo ezahlukeneyo ezisetyenziswa ngumthengi.
- Ukusebenzisana kweBrithani / Ukusetyenziswa kweMveliso: Abathengi ababonisa ubungqina bentengiso okanye ukusetyenziswa kwemveliso ngokwenene bahlukeneyo ngokwemigaqo yokuziphatha kwabo. Oku kwenza ukwenziwa komnxeba kunye nokusetyenziswa kwemveliso enye yeendidi ezinamandla kunokuba zisetyenziswe xa zivelisa amacandelo eemarike. Yingakho ukuthengiswa kwemisebenzi ebonakalayo kunye nokwenzayo-ngokubalulekileyo, umboleki udala inxalenye yakhe ngokwenza umsebenzi wokuthengisa ophezulu.
Icandelo leMakethe: iNqanaba leBini
Isiqendu ezimbini sibonelelo sokwakheka kweqela elilodwa lomxholo. Iziganeko ezibini ezifunyenweyo zifunyenwe ngokugxilwa ngokujulile kwiMpawu eyodwa.
- Iingcali zengqondo: Eli candelo liquka iimpawu ezinxulumene nendlela yokuphila ethile, izinto ezithandwayo, ubuntu, isimo sengqondo, umbono, kunye nokuziphatha kokuvota. Ubudlelwane phakathi kwezi zixhobo ze-psychographic kunye nokuziphatha kwabaxhasi kunamandla kwaye kunokwenza unxibelelwano olusebenzayo nabasebenzisi.
- Isizukulwana: Eli candelo liquka iimpawu ezihambelana neqela elithile elikhethiweyo eliqhelekileyo. Ukwahlula ngokwesizukulwana idilesi idibanisa abantu abazalwa ngexesha elifanayo. Ezi zizukulwana zesizukulwana zivame ukubonisa ukuqhelaniswa nokuphila okuye kwaba (okanye i) inokunyanzeliswa ngamandla kwezoqoqosho, ezobuchwepheshe / zesayensi, amava ezopolitiko, ezemfundo, kunye nezopolitiko abaye babelane ngazo.
- IJografi: Olu hlobo lubandakanya iimpawu ezihambelana nommandla weendawo apho abathengi bahlala khona basebenze. Abathengi kule nqanaba banokufana kunye nenani lezinto ezibalulekileyo, ezifana nokuzibandakanya kwezopolitiko, ukubandakanya inkolo kunye neendlela zokuthutha kunye nokuthenga. Aba bathengi banokwabelana ngokubambisana ngokupheka kwendawo okanye babonise ukhetho olunamandla kwiintlobo ezithile zeengubo.
- I-Geodemographics: Eli candelo liquka iimpawu ezidibanisa i-geografi kunye noluntu olunokuthi luqokelele kumaqela achazwayo. Ulwahlulo olusekelwe kwizicwangciso ze-geodemographic lujonge ukuphunyezwa ngeepakethe zorhwebo eziphuhliswe kule njongo. Olu hlobo lweempawu lulungele xa luhlanganiswe namanye amacebo okuhlula.
- Iinzuzo ezifunwayo: Olu hlobo lweempawu luhambelana neenzuzo abasebenzisi abafunayo xa bethengisa iimveliso kunye neenkonzo. Iintlobo abathengi abathengi ziyahlukahluka ngokuxhomekeka kwizinto abafuna ukuzithenga. Ukunyaniseka kweBrithani, ubuhlobo bentengiso kunye nesimo sengqondo somthengi asikwazi ukulinganiswa. Kunoko, ezi zimpawu zingabonakalisa uphawu oluthile, okanye ngokugqithiseleyo, ngokuthe ngqo. Ngokomzekelo, umboleki angathengisa iivenkile ezithengisayo kwizinto zokugqoka okanye iimpahla zendlu, kodwa uthengisa kuphela ukutya ekudleni, kwiimarike zokutya eziphilayo.
Kanye Umyinge omnye kunye noMyinge Ombini weenkqubo zokuthengiswa kweemarike zigqityiwe, umthengisi ulungele ukudala umntu okanye iinkcukacha zabathengi.