Unokungazi njengeflaya, ipheshana, i-handout, isetyhula, ipheflethi, i-bulletin, i-handbill, okanye i-playbill. Nantoni na into oyibizayo, loo nxalenye encane yephepha yinto esele ikhona, nakweli hlabathi ledijithali.
I-flyerer ethobekileyo isoloko ichazwa ngokuthi:
"Isibhengezo esincinci sokukhangisa isiganeko okanye umkhiqizo."
Eyona nto ilula njengaleyo. Okanye ngaba kunjalo?
Ngelixa lingaba yincwadana elula nje ephepheni kwelinye okanye kumacala omabini, kuyindlela ebonakalayo yokubamba ingqalelo yomntu, kwaye ikhuthaza ukuthengisa ... ukuba kwenziwe ngokuchanekileyo.
Khumbula ukuba abantu babona imilayezo yokuthengisa yonke iminithi, ngokukodwa xa baphuma kwaye malunga nezitalato. Abanye bathi sibheka kwiintengiso ezi-7,000 ngosuku, nangona zininzi zazo zifumaneka kwiifowuni kunye namacwecwe. Kufuneka wenze into enempembelelo enkulu ukuze ibonakale kwaye ikhunjulwe. Ngokudabukisayo, ezininzi iiflaya zihamba ngqo kwi-udoti, kwaye iiflaya ezihamba ngeyona nto ichitha ixesha kunye nemali yakho.
Ngoko uyaphula njani i-clutter uze wenze umehluko? Udala njani i-flyer engakhange iphoswe kwesola okanye iphonswe emgodini?
Nantsi inqanaba elikhawulezayo le-7 ukuncedisa ukudala i-flyer enkulu ephawulayo.
1) Qinisekisa i-Ide Idea
Ngokwakho okanye kunye neqabane lakho okanye iqabane lakho, thabatha ixesha lokubhala phantsi njengoko unako malunga nebhizinisi lakho kunye nento oyithengayo. Ungesabi ukubeka iingcamango ezingekho phantsi kwiphepha. Ngamanye amaxesha iingcamango ezingenangqondo ezivela kwiseshoni yakho yokucamngca ingakwazi ukuhlangana ukuze zenze enye ingcamango enkulu enkulu, imali.
2) Uyihlolisise ngokupheleleyo
Xa usuphelile yonke into enokwenzeka, phindela emva kwaye ujonge oko ubhale phantsi. Hamb 'umshiye. Ukuba unayo ixesha, buyela ngosuku olulandelayo. Oku akusoloko kuyimfuneko kodwa unokusebenza emangalisayo. Xa ubuya kwi-whiteboard okanye ipetch pad, yintoni ebonakalayo? Yiyo ingcinga yakho.
3) Ukuphucula iConcept
Umxholo ophezulu okanye obonakalayo kuphela isiqingatha semfazwe. Ngoku, kufuneka uchukumise le ngcamango. Yintoni ongayenza ukuze uyive ngokwenene? Ngaba unayo indlela yokuyiphatha? Ungayishicilela into engavamile? Ngaba ikhona indlela yokwenza iphunga okanye ibonakale njengento abantu abakwazi ukuyigatya, njengethikithi lokupaka?
4) Phonsa iNgcamango
Yintoni ongayenza ukuze uphule ngokwenene imida kunye ne-clutter? Le hlabathi lizele imiyalezo yentengiso. Yintoni eyenza lo mntu ahluke? Kutheni kufuneka umntu atye ixesha lakhe elixabisekileyo kunye nalo? Yintoni oya kwenzayo ukuze uyenze ngempela, ngaphandle kokuthengisa?
Ukuba unesibonelelo esikhulu, awuyi kufuna umxholo ophezulu. Emva kwakho konke, unokuthi "indlela eya entliziyweni yomntu ihamba nge-pint ye-ale," kodwa i-FREE BEER idlulisela umyalezo ofanayo kwaye iya kubamba iliso lomntu. Ungabi buchule ngokwakho.
5) Uyilo luyintloko
Unokwazi ukwenza oko ngokwakho ngenxa yokushicilela kwidesktophu yesimanje kunye neempendulo ze-intanethi, kodwa ungesabi ukubiza uncedo oluncedo. Okokuqala, kufuneka uqinisekise ukuba uyilo lunezithuba ezaneleyo zokwenza intloko kunye nesibonelelo siphume. Musa ukutyhola i-typography okanye ukongeza ikopi enkulu.
Emva koko, cinga ngokucophelela ngemifanekiso. Awukwazi nje ukubamba nantoni na oyifunayo kwi-Intanethi njengoko ezininzi iifoto zinamalungelo. Unokufumana i-stock photography kumaxabiso afanelekileyo kumaziko afana ne stockunlimited.com okanye ukukhululeka kumaziko afana ne-pexels.com. Ekugqibeleni, khangela i-flyer yakho kabini kwiiphene. Awufuni ukubona iimpazamo zepelom okanye ezinye iimeko xa ipheputer eprintiweyo isesandleni sakho.
6) Phrinta kakuhle
Musa ukuphrinta, ngaphandle kokuba le ngcamango ifuna. Nangona kunjalo, lungele uxoxisane. Abaprinta benza njalo, ngokukodwa ukuba bayazi ukuba uya kuba ngumthengi wokuphinda. Hlonipha into yokuba basemashishini ukwenza imali, kodwa ukuba unako ukudibanisa nabo okanye ukudibanisa ukuhamba kwakho kunye neyeshishini elincinci, unokufumana iiphulelo ezinkulu.
7) Yisasaze Ngokwenzayo
Ngoku unayo iflaya yakho ngesandla kwaye ibonakala ikhulu.
Ngoku sekuyisikhathi sokucinga ngendlela oza kusasaza ngayo kubantu abalungileyo. Awufuni ukuphosa imali yakho, kwaye akukho nto iyonakalisa ngakumbi kunokuchitha ixesha kunye nemali kwizinto ozibona zihleli emathanjeni enqanawa nomgwaqo kunye neenkonti.
Fumana indlela yokwenza iiflaya yakho kubantu ababukeka bebuhlungu, abantu balinde amaqabane abo ukuba bagqibe ukuthenga kwivenkile okanye babukele abantwana babo kwindawo yokudlala kwindawo yokuthengisa. Unabaphulaphuli abanqwenela into yokufunda ukuze unikezele iiflaya yakho. Ukubeka phantsi kwee-windshield zeemoto ezimiweyo zingasebenza, kodwa kwakhona, cinga ngabaphulaphuli. Ngaba baya kuluqhawula kwaye bahlasele?