Indlela yokubeka kunye nokufumana ixabiso elifanelekileyo lokuphepha ukwenza iimpazamo
Sekunjalo, ndihlala ndikumangaliswa ukuba amaxesha amashishini athatyathelwa kwixabiso lawo. Ekubeni oku kuyintlukwano ebalulekileyo yokuthengisa kuyo nayiphi na umnini-shishini omncinci , nantsi ezinye iingcamango malunga nokubeka (kunye nokufumana) amaxabiso afanelekileyo.
Ixabiso liZithembiso
Masithi uthengisa ukutya, kwaye ufumana amabini amabele okutya. Enye impawu eyaziwayo yeentlaka eziza kuhlanganiswa kwi-oz-20. Ibhokisi iqulethe ithoyilo kwaye ixabiso lentengo ye-$ 4.99. Enye enye ivenkile yevenkile yamafleksi, ehlanganiswe kwisikhwama esingasetyenziswanga seplastiki kwaye ithengisa i $ 2.99. Yiyiphi na oya kuyithenga?
Ukuba ususelwe kwisigqibo sakho sokuthenga kwixabiso kuphela, ukhetha i-oz ezisi-28. isikhwama se $ 2.99 uze ube endleleni. Kodwa kuninzi kwixabiso kunelo, akunjalo? Kukho izithembiso ezibandakanyekayo. Kulo mzekelo, uphawu lwe-$ 4.99 lusethembisa izithako eziphezulu kunye neentyatyambo, umdlalo ogqithisiweyo onokuyifumana umntwana wakho xa ubona imirhumo yeDick Van Dyke Show, kunye nokulungelelaniswa kwiphakheji yokubuyisela.
Nangona lo mzekelo ubhekisana nokutya, izigqibo ezifanayo zenziwe ngabathengi kwiimarike zakho. Ngalinye ixesha umthengi ukhetha umkhiqizo, bafana nentengo kunye nezithembiso zayo.
Ngoko, njengomthengisi we shishini elincinci, ngumsebenzi wakho ukuqonda ukuba yeyiphi intengo kunye nezithembiso zenkonzo yakho.
Qinisekisa izithembiso zakho
Njengoko ubeka amanani akho (okanye ucinga ukuba uwakhulise), thatha i-stock yazo zonke ixabiso lezinto eziya kwixabiso lakho. Ziziphi iimpawu zemveliso okanye inkonzo yakho eziphawulekayo?
Ngezantsi kukho imizekelo yezinto ezixabisekileyo eziya kwimveliso okanye intengo yeenkonzo:
Imveliso:
- Umgangatho wezinto ezibonakalayo
- Ukusebenza komkhiqizo ogqityiweyo
- Packaging
- Ukuhanjiswa kwexesha
- Inkonzo yentengiso emva kokuthengiswa
Inkonzo:
- Iqondo levarevisi yenkonzo
- Impembelelo ephantsi kweyokugqibela ekhutshwayo
- Ukubonakala komboneleli wesevisi
- Ixesha lokuguqula iifowuni / ii-imeyile
- Ikhono lokuhlangabezana nexesha elide
Njengoko unokucinga, ukukwazi kwakho ukunikezela izinto ezahlukeneyo, ngaphezulu kwezingqungquthela zakho, kuthintela ngqo kumaxabiso obekayo kwaye ufumane. Ukuba uthembisa izinto ezithile, kodwa uyahluleka ukuzinikela, ixabiso lakho liya kuba ngumngeni ngokusebenzisa izikhalazo zabathengi , ukuhlawulwa kweentlawulo okanye ukukhuselwa kwabathengi.
Sebenzisa iindlela ezahlukeneyo zokufikelela kwixabiso lakho
Enye impazamo enkulu ndiyabona abanikazi bamashishini abancinci benzayo kuphela ukusebenzisa indlela yokubala amanani abo. Kodwa, kuthekani ukuba izibalo zakho ziphosakele? Emva koko, unamathela kwixabiso elibi. Endaweni yoko, ndibonisa ukuba amashishini asebenzisa iindlela ezahlukeneyo zexabiso lokubala amanani abo.
Indlela yeNombolo 1-Ukukhupha ixabiso
Le ndlela yokuqala iqwalasela iindleko zakho, inzuzo yakho enqwenelayo, ize izenzele ezi xabiso. Ukuze ufumane iindleko zebhanki zakho, kufuneka ulandele iifom ezimbini; indleko kunye neendleko ezichaziweyo.
Iindleko ezizenzekelayo yilezo ozenzayo xa uhambisa inkonzo yakho kwaye zibandakanya abasebenzi kunye nezinto zokusebenza.
Ngokomzekelo, ukuba unayo isitolo se-t-shirt, iindleko zakho ezichanekileyo zingabandakanya abasebenzi ukuba basebenze ivenkile, iingubo ezingenanto ozithengayo kumthengisi, izibhengezo ozisebenzisayo kwiikhati kunye nazo zonke izixhobo ozisebenzisayo ukufaka isicelo izibhengezo kwiikhati.
Iindleko ezingaqondakaliyo zonke ezinye iindleko ezingabhalwanga kwiindleko zakho ngqo kwaye zibandakanya izinto ezifana nerenti, i-inshorensi, iifowuni kunye nezibonelelo zesevisi kunye neefisi. Iindleko ezizithe ngqo zihlanganisa yonke into oyifunayo ukugcina ibhizinisi lakho lisebenza yonke imihla, nokuba wenza nayiphi na ithengiso.
Emva kokuba uye wafumanisa ukuba zonke iindleko zakho ezichanekileyo kunye ezingangqaliyo, zongeza. Ukuzonwabisa nje, masithi la ma $ 10,000 ngonyaka. Ngoku, masithi unokuqikelela ukuba ungathengisa ii-tshati ezingama-2 ngonyaka.
Ukwahlula i-$ 10,000 yakho kwiindleko nge-2,000 ubungakanani, uqukumbela nge-$ 5.00 / t shirt. Le xabiso eliphulaphulayo lixabiso elincinane kunazo zonke onokulihlawulisa kwaye uqhubekeka zonke iindleko zakho.
Isinyathelo esilandelayo kukuzibuza into oyifunayo. Masithi ungathanda ukufumana ii-20,000 zamawaka ukuze uphile ngexesha lonyaka (kungekhona isixa esincinci, kodwa ndizama nje ukugcina oku kulula). Le yinzuzo yakho. Kulungile, ngoku thabatha i-20,000 yee-20,000 uze uhlule ngama-2,000 t-shirts okulindele ukuthengisa, kwaye uza ne-$ 10 / t-shirt. Yongeza oku kwiindleko zakho ze-$ 5 / t-shirt kunye nexabiso omele ulihlawule li-$ 15 / t shirt.
Indlela yeNombolo 2 - Intengo yokuKhuphisana
Emva kokusekwa kwexabiso lakho elisekelwe kwindleko, ufuna ukuthelekisa eli xabiso malunga namanani entengo. Amanani akho abakhuphisanayo sele sele afumana kwaye ziyizona zinto ziyizona zixhobo eziphambili.
Ukufumana ulwazi olukhuphisanayo akuko konke okunzima; kuthatha nje ukumba. Ukuba ndingumnikazi wesitolo se-t-shirt njengomzekelo ongentla, ndiza kutyelela ezinye izitolo ze-t-shirt ze-5 ndize ndibuze malunga nexabiso labo. Emva koko ndazibuza mna ukuba banikeze umgangatho ofanayo namatekisi?
Ukuba amaxabiso abo aphezulu, yintoni enye abayinikezelayo ukulinganisa ixabiso? Ukuba amaxabiso abo aphantsi, ngaba umgangatho wabo wemveliso (okanye inkonzo) ebonakalayo iphantsi? Olu hlobo lokulinda ukhuphiswano lubalulekile xa uqikelela amaxabiso akho.
Ngoku, kuthekani ukuba unomashishini-shishino-okanye ishishini? Nazi ezinye iimithombo eziqhelekileyo zolwazi kwixabiso lokukhuphisana:
- Abathengi bakho abakhethiweyo abanokukunikezela ngamaxabiso amanani avela kumncintiswano.
- Imibutho yezorhwebo enokubheka iintengo phakathi kwezorhwebo.
- Abaviwa beJobs interviews neenkampani yakho-abavela kumncintiswano.
Indlela yeNombolo 3 - Intengo ngePosition
Ngoku, misela i-calculator yakho eceleni uze uzibuze lo mbuzo "Ndingathanda ukubonakala njani kumarike wam?" Lo mbuzo obalulekileyo ngenxa yokuba iindawo zakho zamanani zenkonzo (okanye umkhiqizo) kwiingcinga zakho. Ndithetha ntoni na oku? Kulungile, cinga uFerrari. Ngoku, cinga Ford. Amanqaku ahlukeneyo amanani, imiqondo eyahlukileyo ngokupheleleyo, ilungelo?
Ukuba ufuna ukuba inkonzo yakho ibekwe njengophelo oluphezulu (cinga uFerrari), uza kukhetha ixabiso lentengo ekupheleni kwexabiso lemali esele ifunyenwe kwimarike yakho. Ukuba ngakolunye uhlangothi, inkonzo yakho iya kuba yinto efana nomsebenzi, ukunikela ngemibandela eyongezelelweyo kunye nefuthe eligqibeleleyo, uya kuba nexabiso eliphantsi. Kwincwadi yam I-Marketing Toolkit yeeNkampani eziKhulayo, ndichonga ubuncinane amacebo angama-13 ahlukeneyo ongakhetha ngawo. Kodwa ukwenza oku kube lula, ndibilise ukukhetha kwakho phantsi kwezinto ezintathu kuphela:
- Ixabiso leNyanga-mali (ebiza kakhulu 1/3 yeemakethi yakho)
- Ixabiso leMarike yoMbindi (kumgangatho we-1/3 we-market)
- Ixabiso lohlahlo lwabiwo-mali (ubuncinci bexabiso 1/3 lemarike yakho)